Build hype, collect leads, and reward early interest with a product prelaunch giveaway that gives your most engaged followers a chance to buy before the official release.
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Product Prelaunch Giveaway Template
Build hype, collect leads, and reward early interest with a product prelaunch giveaway that gives your most engaged followers a chance to buy before the official release.
Use this template to collect qualified leads during your pre-launch campaign and reward early adopters with exclusive early access opportunities.
What This Template Does
This template helps you run a prelaunch giveaway that gets users to register interest in your upcoming product. Once your product is ready to go live, you can select winners at random who will receive early access to purchase the product before anyone else—perfect for limited drops, VIP offers, or beta access.
Template Features
- Collects leads by asking users to register their interest
- Supports Bonus Entry actions for pre-launch priority lists
- Promotes product launches across social media and email
- Perfect for limited pre-orders, waitlists, and early testing
- Works on landing pages, email campaigns, or influencer promotions
Benefits of This Template
- Builds anticipation with your target audience before launch day
- Helps segment early adopters for future marketing or feedback
- Supports content marketing campaigns leading up to launch
- Gathers high-intent email addresses for retargeting
- Enables a successful product launch with community hype and exclusivity
Who Should Use It
This template is ideal for:
- Brands preparing for product launches or early drops
- Startups running a pre launch campaign for a new tool, product, or service
- Ecommerce stores with limited inventory or special edition releases
- Teams looking to build a qualified lead list before launch day
Integration Support
You can connect this template with:
- Let users register their interest with Bonus Entry actions
- Drive social traffic and hype via Instagram, Facebook, or X
- Embed on a landing page or share as a hosted Gleam page
Official Gleam Resources
- Strategies for running a high-impact pre-launch campaign
- Case study: how giveaways support product marketing efforts
Frequently Asked Questions
An Expression of Interest (EOI) form lets users show interest before launch. Click to learn how this tool builds qualified early leads for your campaign.
Measure success using metrics like email signups, referral shares, and lead quality — all trackable through Gleam’s analytics dashboard.
Similar Templates
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How to Set Up Your Product Prelaunch Giveaway
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Select the Product Prelaunch Giveaway Template
Use this giveaway to collect interest and build a high-intent waitlist.
➡ Use this prelaunch giveaway template -
Add a Description of Your Product or Service
Briefly outline what your product is, who it's for, and why early access is exciting. -
Enable the Register Interest Action
Use the Bonus Entry action to let users opt in to your early access or waitlist.
➡ Set up the Register Interest action -
Customise Your Campaign Design
Highlight your launch visuals, branding, and anticipated release date to build buzz.
➡ Design your pre-launch layout -
Promote Through Social, Influencers & Email
Use email marketing, landing pages, and social media platforms to drive pre-launch signups.
➡ Embed the campaign or host on a standalone URL -
Draw Winners on Launch Day
Randomly pick a set of winners who can purchase early, and notify them in real time.
➡ How to draw and contact winners -
Follow Up With Email Marketing or Case Study
Use the engagement from the campaign to fuel follow-up marketing efforts or share success with your audience.
Build hype, collect leads, and reward early interest with a product prelaunch giveaway that gives your most engaged followers a chance to buy before the official release.