Launch a viral referral giveaway that builds your pre-launch waitlist, grows your email list, and generates buzz through powerful word-of-mouth sharing.
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Prelaunch Referral Giveaway Template
Launch a viral referral giveaway that builds your pre-launch waitlist, grows your email list, and generates buzz through powerful word-of-mouth sharing.
Combine Gleam's Subscribe and Viral Share actions to reward users for signing up and referring friends and family—perfect for driving exponential growth.
What This Template Does
This template is designed to help you run a pre-launch referral giveaway where users join your waitlist and earn bonus entries by sharing your campaign with others. It’s an ideal way to grow your customer base, collect high-quality leads, and turn excitement into action before your official launch.
Template Features
- Captures emails using the Subscribe action
- Uses Viral Share to track and reward referring customers
- Customisable for physical free products, discounts, or gift card incentives
- Easily embeddable on a landing page or run as a standalone campaign
- Perfect for promoting new product drops, app launches, or crowdfunding campaigns
Benefits of This Template
- Increases pre-launch visibility and reach through referral marketing strategy
- Grows your waitlist and email list quickly with viral mechanics
- Encourages successful referrals with bonus entries and prize incentives
- Helps reduce CAC through effective word of mouth marketing
- Enables you to track referrals and campaign performance in real time
Who Should Use It
This template is ideal for:
- Startups launching new products or apps
- DTC brands preparing for a store or feature launch
- Teams looking to maximise customer acquisition before launch day
- Marketers running a customer referral program with Gleam
Integration Support
You can connect this template with:
- Collect email leads with the Subscribe action
- Enable referrals with the Viral Share action
- Drive social engagement across platforms like X and Instagram
- Embed on your landing page or use Gleam’s hosted option
Official Gleam Resources
- Referral Program Best Practices & Setup
- How to Promote Your Giveaway via Social Media and Blog Posts
Frequently Asked Questions
Gleam creates unique referral links and tracks new entries tied to each participant. Click to expand and learn how viral sharing is measured.
Referral marketing is a structured, trackable way to reward customers for sharing your brand—unlike spontaneous word-of-mouth. Click to learn how referral programs work and why they outperform casual recommendations.
Yes — referred users convert 3–5× better and have 16% higher lifetime value. Click to learn how referral campaigns beat traditional channels in ROI.
Similar Templates
See allHow to Set Up Your Prelaunch Referral Giveaway
-
Select the Prelaunch Referral Giveaway Template
Use this template to drive viral growth and grow your pre-launch list.
➡ Use this referral giveaway template -
Add a Prize That Aligns With Your Launch
Offer early access, exclusive rewards, free products, or a gift card as your incentive. -
Enable Email Signups as Your Core Entry
Use the Subscribe action to collect pre-launch leads and segment by interest.
➡ Configure the Subscribe action -
Add Referral Sharing for Bonus Entries
Activate the Viral Share action to reward users who refer others.
➡ Set up referral sharing -
Customise the Design and Landing Page
Add visuals, launch messaging, and CTAs to match your marketing tool stack.
➡ Edit the campaign design -
Promote Your Giveaway Across Channels
Use social media, email newsletters, and blog posts to drive traffic.
➡ Embed or host your campaign -
Track Performance and Draw Winners
Use Gleam’s analytics to track referrals, measure conversion rates, and select winners once your launch is live.
➡ Draw and reward winners
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Launch a viral referral giveaway that builds your pre-launch waitlist, grows your email list, and generates buzz through powerful word-of-mouth sharing.