Launch a high-octane racing competition that turns shoppers into superfans.
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Racing Competition Template
Launch a high-octane racing competition that turns shoppers into superfans.
Perfect for F1 retailers/brands—and easily adapted for NASCAR giveaway promos or MotoGP fan drives—this flow pairs store purchases with social excitement and a headline trip to Melbourne.
Place QR codes at checkout linking to the campaign. Print one-time receipt codes on online and in-store orders for seamless verification.
What This Template Does
- Sends shoppers to your hub with Visit a Page (mandatory)
- Verifies purchases using a receipt-based Secret Code
- Builds reach with Follow on Instagram, X/Twitter, Facebook Like, TikTok, and Bluesky
- Adds education with Watch Video (car detailing tutorial)
- Captures insights with two Question polls (GOAT F1 driver; your vehicle)
- Drives discovery via YouTube Visit and list growth via Newsletter Subscribe
- Fuels sharing through Viral Share and boosts retention with Gleam Subscriber
- Rewards completion with a Bonus entry
Benefits
- Converts purchase intent into measurable entries (formula 1 giveaway or broader racing sweepstakes)
- Grows durable channels (email + socials) and educates buyers via video content
- Generates audience insights (favorite driver, owned vehicle) for future campaigns
- Adaptable to other motorsports: F1, MotoGP, NASCAR, endurance series
Who Should Use It
- Motorsport retailers, brands, associations, clubs, and detailing shops
- Publishers and event partners promoting fan activations
Official Gleam Resources
- How To Run A Sports Giveaway — Plan mechanics, prize structure, and promotion timelines for sport-focused campaigns.
- Sports Giveaway Ideas — Fresh prize and entry ideas to boost excitement and participation.
- 9 Tactics To Increase Store Traffic — Drive in-store visits with events, signage, and QR-to-entry flows.
- Post-Checkout Coupons — Use receipt/thank-you page offers to trigger repeat purchases after the giveaway.
Frequently Asked Questions
A 25 Words or Less contest is a creative giveaway where users submit short answers to a prompt. Click to learn how this format improves compliance and user engagement.
Engage fans online with live contests, prediction games, and referral-driven campaigns. Click to learn which Gleam actions keep fans active during events.
The best time to promote your sports event is 4–6 weeks before the date, with peak engagement closer to the event. Click for a promotion timeline.
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How to Set Up Your Racing Competition
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Select the Racing Competition Template
Use this structure to activate fans and drive purchases.
➡ Select This Template -
Add Prize Packs
Trip for 2 to the Australian Grand Prix, official team gear, and a $200 detailing kit. -
Add High-Value Entry Actions
Include Visit (mandatory), Facebook Check-In, Secret Code (receipt), Instagram/TikTok/X/Bluesky follows, Facebook Like, Watch Video, Questions (GOAT + vehicle), YouTube Visit, Newsletter Subscribe, Viral Share, Gleam Subscriber, and Bonus.
➡ Configure Supported Entry Methods -
Publish Store & Redemption Info
List participating locations, QR signage, and receipt-code rules. -
Promote Across Channels
Tease driver polls and pit-stop mini-prizes to keep momentum high. -
Draw Winners & Announce Results
Use Quick Draws; verify receipt codes and check-ins; publish privacy-safe winners.
➡ Quick Draws & Winners
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Launch a high-octane racing competition that turns shoppers into superfans.