Run a rugby competition that drives sales of rugby gear and rugby apparel while growing your audience around a marquee rugby event.
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Rugby Competition Template
Run a rugby competition that drives sales of rugby gear and rugby apparel while growing your audience around a marquee rugby event.
Perfect for retailers, brands, associations, and clubs promoting tickets and rugby jerseys.
Place QR codes at checkout that deep-link to the campaign. Configure receipts (online + printed) to include a one-time entry code for seamless verification.
What This Template Does
- Sends shoppers to your hub with Visit a Page (mandatory)
- Verifies purchases using a receipt-based Secret Code
- Expands social presence with Follow/Like/Share across Facebook, Repost on X/Twitter, and Instagram comments
- Adds referral reach through Viral Share
- Builds owned reach via Newsletter Subscribe and community via Telegram/ Substack
- Captures fan sentiment with a Question on the tournament winner
Benefits
- Converts product interest into verified entries and measurable revenue
- Rallies club communities with shareable social actions and referrals
- Grows durable channels (email, Telegram, Substack) for future drops
- Aligns prizes with what fans want most: tickets and rugby jerseys
Who Should Use It
- Rugby retailers and brands
- Associations, leagues, and clubs
- Event promoters coordinating a rugby event or community drive
Official Gleam Resources
- 9 Tactics To Increase Store Traffic — Proven in-store plays (events, signage, QR flows) to turn local interest into foot traffic.
- Post-Checkout Coupons — Issue time-boxed offers on receipts and confirmation pages to drive repeat purchases.
- Sports Giveaway Ideas — Prize and mechanic ideas tailored to sports audiences to boost entries and engagement.
Frequently Asked Questions
A 25 Words or Less contest is a creative giveaway where users submit short answers to a prompt. Click to learn how this format improves compliance and user engagement.
Engage fans online with live contests, prediction games, and referral-driven campaigns. Click to learn which Gleam actions keep fans active during events.
The best time to promote your sports event is 4–6 weeks before the date, with peak engagement closer to the event. Click for a promotion timeline.
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How to Set Up Your Rugby Competition
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Select the Rugby Competition Template
Use this structure to activate fans and boost sales.
➡ Select This Template -
Add Prize Packs Fans Want
Regular-season tickets, finals tickets, and official team jerseys. -
Add High-Value Entry Actions
Include Visit (mandatory), Secret Code (receipt), Facebook Like/Share, X Repost, Instagram Comment, Question poll, Viral Share, Telegram Join, Substack Subscribe, and Newsletter Subscribe.
➡ Configure Supported Entry Methods -
Publish Store & Offer Details
Promote hero products and bundle offers; place QR codes at POS. -
Promote Across Channels
Tease weekly mini-prizes and standings updates to keep momentum high. -
Draw Winners & Announce Results
Use Quick Draws; verify receipt codes; publish privacy-safe winners.
➡ Quick Draws & Winners
Help
Run a rugby competition that drives sales of rugby gear and rugby apparel while growing your audience around a marquee rugby event.