Run a Threads Giveaway to grow your social following, expand your mailing list, and generate buzz for your brand on Meta’s newest social platform.
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Basic Threads Giveaway Template
Run a Threads Giveaway to grow your social following, expand your mailing list, and generate buzz for your brand on Meta’s newest social platform.
This template is perfect for creators, e-commerce stores, and tech-savvy startups looking to build an engaged audience on their Threads account, while also growing their email list and encouraging word-of-mouth promotion through referrals.
Offer prizes such as digital gift cards, exclusive merch, or early access to upcoming products. This type of campaign helps you connect directly with your target audience on Threads while using viral sharing and email signups to build long-term engagement.
Make the Threads follow action mandatory, then expand your reach with referral and email subscription actions. You can easily duplicate this template to promote seasonal campaigns, new launches, or brand awareness drives.
What This Template Does
- Builds your following on Threads with a Follow on Threads action
- Captures new subscribers through a Newsletter Subscription action
- Expands awareness virally with a Refer Friends action to capture more Threads users.
Benefits of This Template
- Grows your Threads social media platform presence quickly and organically
- Builds a qualified mailing list for product announcements or sales
- Leverages referral sharing to amplify reach
- Perfect for social-first brands, influencers, and small businesses
Who Should Use It
- Brands establishing a presence on Threads
- Influencers building multi-platform communities
- E-commerce businesses running Threads giveaways for engagement
- Startups promoting launches and collecting emails
Official Gleam Resources
- How to Run a Successful Giveaway – Step-by-step guidance for high-performing campaigns.
- Instagram Giveaway Ideas – Learn creative strategies that also apply to Threads.
- E-Commerce Growth Strategies – Convert giveaway participants into customers.
- UGC Marketing Guide – Reuse user-generated content to strengthen your brand presence.
Frequently Asked Questions
Use platforms like LinkedIn, Twitter, and Instagram to share insights, tell your story, and build a consistent personal brand across your digital presence.
To unlink a social media account linked to your Gleam contestant account, click on Edit from the widget.
A referral contest rewards users for inviting others to enter. More shares = more chances to win. Click to explore how referral contests drive viral traffic and leads.
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How to Set Up Your Threads Giveaway
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Select the Threads Giveaway Template
Use this pre-built structure to grow your Threads following and reward engagement.
➡ Follow on Threads action -
Add an Appealing Prize
Offer digital gift cards, exclusive merch, or early-access passes to entice participation. -
Add High-Value Entry Actions
Include Follow on Threads, Newsletter Subscription, and Referral Sharing for maximum reach.
➡ Configure supported entry methods -
Highlight Key Profiles & Pages
Point entrants to your latest Threads posts, brand pages, or launch announcements. -
Encourage Social Sharing for Bonus Reach
Let users share your giveaway for extra entries and organic discovery.
➡ Enable referral actions -
Customise Campaign Branding and Messaging
Align colours, imagery, and copy with your brand’s Threads look and tone.
➡ Customise your giveaway look -
Promote Across Multiple Channels
Share on Threads, cross-post to Instagram, send email blasts, and embed on your site.
➡ Embed or host your campaign widget -
Draw Winners and Announce Results
Use the draw functionality to select winners transparently and compliantly. Verify eligibility, notify privately, then announce using privacy-safe details.
➡ Draw and verify winners
Similar Templates
Run a Threads Giveaway to grow your social following, expand your mailing list, and generate buzz for your brand on Meta’s newest social platform.