Run a wine competition to boost your brand’s visibility, increase awareness, and connect with wine lovers.
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Wine Competition Template
Run a wine competition to boost your brand’s visibility, increase awareness, and connect with wine lovers.
This template puts the tasting review submission at the center, encouraging participants to upload photos or videos that highlight their experience.
With bonus actions like Facebook check-ins, viral shares, Instagram comments, X retweets, Pinterest selects, Reddit visits, newsletter subscriptions, and YouTube submissions, you can grow your audience across multiple channels and build a vibrant wine community.
Offer prizes like a 12-bottle box of wine, a 6-bottle selection, or a wine tasting experience at your winery. These prizes not only incentivize participation but also showcase your expertise and hospitality.
Make the tasting review submission mandatory, then use social shares and video submissions to drive long-term engagement and authentic UGC.
What This Template Does (update bullets)
- Collects authentic wine reviews via a Submit Media action
- Increases on-site presence with a Facebook Check In at the winery
- Grows social reach with a Like on Facebook action (links to your page)
- Boosts Instagram engagement via a Comment on Instagram action
- Expands awareness with an X Retweet action
- Curates inspiration using Pinterest Select — entrants choose from their last 21 Pins; optional #WineTasting hashtag filter only shows Pins with that hashtag in the description
- Promotes discovery with a Reddit Visit to r/wine
- Builds leads with a Subscribe action
- Captures video UGC via Submit YouTube Video
Benefits of This Template
- Generates authentic user reviews and tasting photos
- Builds multi-platform visibility across Facebook, Instagram, X, Pinterest, Reddit, and YouTube
- Expands your mailing list for wine clubs or retail promotions
- Creates opportunities for repurposing UGC in marketing
- Rewards participants with highly relevant prizes (wine, tasting experiences)
Who Should Use It
- Wineries hosting wine tastings or vineyard events
- Wine clubs promoting subscription services
- Retailers looking to grow brand awareness with a wine giveaway
- Influencers engaging audiences with a wine competition
Official Gleam Resources
- Instagram Photo Contest Guide – Learn how to run photo contests that drive authentic engagement and UGC.
- 9 Tactics to Increase Store Traffic – Practical strategies to bring more customers to your winery or retail location.
- How to Run a Successful Giveaway – Proven steps to design, launch, and manage campaigns that deliver results.
Frequently Asked Questions
A brick and mortar business operates from a physical location, like a gym, café, or boutique—not just online. Expand to learn how these businesses differ from eCommerce brands.
Encourage referrals with rewards and shareable experiences. Click to see how Gleam powers restaurant recommendation campaigns.
Promote your restaurant with giveaways, check-ins, and engaging visuals. Click to learn how Gleam can amplify your social reach.
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How to Set Up Your Wine Competition
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Create Your Campaign
Select the Wine Competition Template inside your dashboard. -
Configure Eligibility & Rules
Confirm participants are of legal drinking age (21+ or local requirement). Add “void where prohibited by law” to official rules. -
Configure Entry Actions
- Submit Wine Review Media (mandatory)
- Facebook Check In
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Like on Facebook — set page URL to
https://www.facebook.com/WineTrain - Viral Share
- Instagram Comment
- X Retweet
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Pinterest Select — enable hashtag filter
#WineTasting - Reddit Visit (point to r/wine)
- Subscribe to Newsletter
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Submit YouTube Video
➡ Review All Supported Actions
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Design & Branding
Use burgundy, merlot, and rosé tones. Include vineyard photos, wine bottles, and tasting experiences. -
Connect Integrations & Email
Sync newsletter signups with your CRM to promote wine clubs and seasonal releases. -
Promote Your Competition
Share via wine blogs, Instagram, Facebook Groups, Reddit communities, and email. -
Install & QA
Publish on your site or hosted Gleam page. Test all entry methods before launch. -
Draw Winners & Announce
Use Quick Draws for a fair random drawing. Clarify that purchase or payment of any kind is not necessary to enter or win, prizes will be awarded at sponsor’s sole discretion, and the sponsor is not responsible for injuries, losses, or damages in connection with the promotion.
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Run a wine competition to boost your brand’s visibility, increase awareness, and connect with wine lovers.