Amazon Giveaways in 2023 - Everything You Need to Know

Find out everything you need to know to create, run and promote awesome Amazon Giveaways.

Running e-commerce giveaways is an incredibly effective way to draw attention to your Amazon store, engage customers, promote your products and ultimately drive sales.

Amazon Giveaways used to be a great option for sellers, but since its retirement in 2019 sellers have had to find other ways to run promotional contests and giveaways.

In this posts we'll take you through what happened to Amazon Giveaways and all the best ways you can still use giveaways to promote your Amazon store and drive powerful customer action that goes far beyond what was possible with Amazon Giveaways.

In the past, Amazon Giveaways gave Amazon Sellers a great opportunity to promote their offering with simple, engaging giveaways, but Amazon announced that the service was being retired as of October 17th, 2019.

Amazon announcing the retirement of Giveaways

Amazon Giveaways worked on a fairly simple premise. With the platform sellers could:

  1. Choose a product to give away.
  2. Decide how many prizes you wanted to give away and what type of giveaway you wanted to run (e.g. sweepstakes, random instant win, first-come first-serve).
  3. Allow Amazon users to enter with a click, by watching a product video, or following an author on Amazon.
  4. Give out discount codes for the product you gave away to users who didn't win.
Entering an Amazon Giveaway

These giveaways would be displayed on Amazon's giveaway page and were a good way for Sellers to promote their products and drive some sales.

Of course you can!

Amazon Giveaway' retirement might seem like a blow to your promotion strategy, but there's no reason to despair because Gleam is here to fill that Amazon Giveaway shaped hole in your heart.

With Gleam you can easily create successful giveaways where you can give away prizes from your Amazon store and let people earn chances to win by visiting your online store, joining your email list, sharing with friends, engaging with you on social media and so much more!

If you're someone who's ran Amazon Giveaways in the past, or someone who's looking for new and exciting ways to grow an Amazon store and drive sales then keep reading because we're going to show you how you can use Gleam's Competitions app to run awesome giveaways that will incentivise the actions that matter to you, promote your store, and drive sales.

With Gleam you can run action-based giveaways where you can task users with completing various valuable entry actions, with users who complete more actions unlocking more chances to win.

To get an idea of what your own Amazon giveaway could look like with Gleam have a play with this powerful template:

  Learn More   Use This Template

When you ran a promotion with Amazon Giveaway you were limited to getting users to watch videos about your product, but with Gleam you can take this to the next level with our awesome selection of actions including:

  • Newsletter sign-ups.
  • Amazon store visits.
  • Watching product videos.
  • Leaving reviews.
  • Twitter follows, tweets and retweets.
  • Facebook, Instagram and YouTube profile visits.
  • Peer to peer referrals.
  • Answering questions and providing feedback.
  • You can even run awesome photo contests where customers can submit engaging photos for a chance to win.

If you're using Amazon to sell be books, you should also consider running Goodreads Giveaways to connect with readers and promote your books.

You'll also be able to get users to sign into your campaign before entering. This is a fantastic way to grow your email list and give your ongoing promotional efforts a massive advantage.

Gleam user details form

You can even require entrants to sign into your giveaway with Amazon, which will help you ensure that everyone who enters your campaign is a high-value lead with solid potential to become Amazon customers.

Login to Gleam contest with Amazon account

While Amazon Giveaway campaigns were run exclusively on the Amazon Giveaways page, Gleam gives you a lot more options. If you have your own website then you can easily embed your giveaway widget on any page, or you can choose to run it from our stylish hosted landing pages.

Run Amazon giveaways with Gleam's hosted landing pages

Wherever you decide to run your campaign you should be promoting it as much as you can.

You should try:

  • Sharing your giveaway through all of your social channels
  • Sending out a promotional email to your list
  • Promoting your giveaway on your website
  • Using Gleam's awesome Viral Share action to incentivise entrants to share your giveaway with their friends and give you access to a massive new audience.
  • Check our massive guide on promoting contests and giveaways

One of the best parts of running promotions with Amazon Giveaway was being able to easily give out discount codes to entrants which was an effective way to give users who have already shown an interest in your product some extra incentive to take the next step and make a purchase.

Luckily for you, this is as easy as ever with Gleam. You can choose to automatically send out Amazon promotion codes to entrants in post-entry emails, or you can use our powerful Coupon action to share your discounts with entrants from inside the Gleam widget when they complete actions.

  Learn More   Use This Template

This is a brilliant way to convert entrants into customers and drive sales from your giveaway. You can even lock your Coupon action until users have completed a designated number of entries which is a great way to incentivise users to complete more actions.

If giving out Amazon discount codes is your main objective then you should also consider checking out Gleam's Rewards app and running a campaign where users can complete various actions to unlock a coupon code or get redirected to an exclusive promotion landing page using Amazon's Social Media Promo Codes.

  Learn More   Use This Template

Another powerful type of Amazon Giveaway you can run with Gleam is a customer only giveaway where users can make a purchase from your store and submit a proof of purchase to enter.

You can even get entrants to refer new customers for extra chances to win which is an incredibly effective way to connect with new customers and give your sales a valuable boost!

  Learn More   Use This Template

When you run a contest or giveaway that requires entrants to make a purchase you will need to be aware of the No Purchase Necessary Laws that apply to you.

Where No Purchase Necessary Laws apply you will need to offer a free Alternate Method of Entry, but luckily for you when you use this powerful template a free entry alternative will automatically be made available in all countries where required.

So if the retirement of Amazon Giveaway has put a dent in your promotional strategy there's no reason to fret, as with Gleam's Competitions app you'll be able to run Amazon giveaways that are bigger and better than ever before. So if you want to grow your brand, promote your Amazon store to a huge new audience and drive sales then check out Gleam and get started today.

Run Your Own Amazon Giveaway

Check out Gleam's Amazon Giveaway app to start growing your store, promoting your product and driving sales!


Ahron Burstin

Ahron is a Growth Marketer at Gleam. Shoot him a Tweet if you got something out of this post ☺