The Best Comment to Win Ideas & Tools

This guide will cover everything you need to know about comment-to-win giveaways!

Giveaways on social media are an excellent way to increase brand awareness and engage with your audience. One popular type of social media contest is the comment to win contest- and we'll tell you everything you need to know here!

Comment-to-win contests are a type of social media contest where participants are required to leave a comment on a post in order to enter the giveaway. This can be a simple comment such as "I want to win!" or a more thoughtful response to a question that could help your brand. For example, what is your favourite way to use our product?

Another really popular version of a comment-to-win is where tagging a friend is an entry requirement. This is a really quick and easy way to increase the reach and exposure of your competition post.

By asking for comments, your contest not only engages more people but it also increases the reach of your post. This is because when users comment, it shows up in the newsfeeds of their friends or people who follow them.

This can lead to increased brand awareness and potentially new followers.

What is a Comment to Win Contest

There are many different types of comment-to-win giveaways you can run on social media. Here are the most effective:

A "Best Comment Wins" giveaway is a contest where participants submit comments as their entries, but they have to put a bit more effort in.

The host selects the best comment based on creativity, relevance, humour, or whatever criteria they choose, and the winner receives a prize. This encourages active participation and engagement from the audience.

Best Comment Wins Giveaway

Choosing the right platform is crucial for your comment contest's success. Factors to consider include are where your target audience is active, the type of product, and the specific features each platform offers for engaging users and promoting contests.

TikTok's creative and young audience loves challenges and hashtags. As well as requiring a comment to enter, you could also encourage users to make a video with a branded hashtag. This is a great way to leverage TikTok's algorithm to boost engagement.

YouTube's platform allows for detailed video explanations and updates. Encourage comments on a specific video to enter, and try incorporating these comments in future videos to maintain interest and engagement.

For example, you could ask your subscribers to comment what video they want to see next for a chance to win- it's a good way to see what your audience wants and in turn increase views, as well as everything else that comes with running a giveaway like a boost in engagement and subscribers!

Youtube Comment Contests

Running a comment-to-win contest directly on social media platforms is a great way to gather immediate engagement.

Create a compelling post with clear instructions, rules, prize details, and how to enter, which is typically by commenting on the post. You can also leverage platform-specific features, like Instagram stories, Twitter threads, TikTok creative challenges, and YouTube community posts, to enhance engagement and visibility. Encourage sharing and tagging to broaden your contest's reach and keep a close eye on comments to boost interaction and address any queries.

However, managing contest entries directly on social media can be tricky, especially when trying to randomly select winners, verify entry compliance, or detect duplicate entries.

This challenge highlights the benefits of using a comment picker tool for your contest...

Quick Draws are an awesome tool from Gleam designed for quick and fair selection of winners directly from comments across platforms like Instagram, Facebook, Twitter, TikTok, and YouTube.

This tool is perfect for picking the winner in a straightforward comment-to-win contest because of its simplicity and efficiency.

It also allows for live draws which makes it ideal for engaging with your audience in real-time on streams or social media. Plus, it has the ability to handle contests across different languages or regions- meaning you can reach and reward a global audience super easily.

Comment Picker is a tool that specializes in randomly picking winners from comments on various social media platforms, including Facebook, Instagram, and YouTube. It's user-friendly and doesn't require an account for basic features.

comment picker

Rafflys are another popular option which allow you to pick the winner of an Instagram comment contest for free. They also offer other tools to help you pick winners from Facebook, YouTube and other platforms.


Once you've set up your competition, here are some other ways to really get the most value out of your giveaway.

You can boost your larger giveaway campaign by starting with an Instagram comment contest.

Just encourage your followers to comment on a post and then direct them to your main giveaway via a link in your bio or the post itself.

Essentially, the initial engagement is your launchpad. With Gleam Competitions, you can import all these comments to make them part of a larger contest. Plus, you can use hashtag or word filters to ensure these comments align with your contest's theme or focus so you get more value.

  View Template

This approach not only ramps up excitement but also funnels your audience into more significant actions- like visiting your giveaway page for additional entries. Pair these comments with other actions, such as subscribing to a newsletter or following your profiles to deepen engagement.

It's a great way to use the immediate engagement of a comment contest to amplify your larger giveaway campaign and drive more meaningful actions.

Comment Contests for Larger Gleam Campaigns

Plus, when you run a comment contest as a part of a larger Gleam campaign, you'll be able to promote it across all of your social media platforms and your website, which will maximise participation, boost engagement, and generate even more leads.

Encouraging participants to tag friends in your giveaway post is an excellent way to increase engagement and reach. When you encourage users to tag their friends, it exposes your brand to a new audience and increases the likelihood of your post going viral. Additionally, tagging friends creates a sense of community and encourages users to share your post with their network.

You can do this in 1 of 2 ways:

  • Make it a requirement: Make tagging a friend a requirement for entry into the giveaway.

  • Offer an extra entry for tagging: Consider offering an extra entry into the giveaway for each friend tagged in the comments.

It's also a good idea to check people are tagging legitimate accounts.

Comment Contests for Larger Gleam Campaigns

Choosing the right giveaway prize is crucial to the success of your comment-to-win giveaway. Consider the interests of your target audience and choose a prize that aligns with their preferences.

You basically need to make sure the value of the prize is worth the effort of participating. Plus, choose a prize that is relevant to your brand and will attract your ideal customers rather than freebie hunters.

Tips to consider when choosing a great prize:

  • Make it relevant to your brand: The prize you choose should be relevant to your brand and appeal to your target audience. This will help attract the right followers and potential customers.

  • Make it valuable: The prize you choose should be valuable enough to encourage participation. This doesn't mean you have to spend a lot of money, but it should be something that the contest winner would actually want.

  • Make it limited edition: Consider offering a limited edition or exclusive prize to make the next giveaway even more enticing.

  • Make it easy: Include instructions in your caption on how to tag a friend in the comments. This will make it easier for participants to enter and increase the likelihood of tagging.

Insider's tip

We wrote a comprehensive guide with 150+ Awesome Prize Ideas For Your Next Contest.

When you're posting about your giveaway, whether that be the announcement post or even just general updates, an eye-catching image is essential- it grabs attention in a crowded feed. Look for vibrant, high-quality visuals that align with your brand and the giveaway's vibe. These images should make your audience stop and look, which will boost engagement.

Plus, using trending sounds on TikTok or Instagram can really amplify your giveaway's reach.

Both strategies not only attract more participants but also improve your brands online presence.

After your giveaway wraps up, it's important to keep the buzz going. Start with a big thank you to everyone who entered- doing this on Instagram or TikTok Stories is a great idea.

Then, reveal the winners in an exciting way like with a fun video or a creative image that grabs attention.

The key is that you don't stop there. Offer exclusive discount codes or a small consolation prize to all participants as a thank you for their involvement.

This not only encourages sales but also keeps your audience checking back for more.

All in all, comment-to-win giveaways are an excellent way to grow your following and increase engagement on social media. By implementing the tips and strategies above, you can create successful giveaways that attract your ideal customers.

Insider's tip

If you want to to learn more, we have a comprehensive guide on everything you need to know about How to Run a Successful Online Giveaway


Charlotte Czarnota

Charlotte is a Growth Intern at Gleam. Share this post if you got something out of it ☺