The Disqus Comments Strategy Every Growth Hacker Should Try

If you're a growth marketer, product manager, or content strategist looking for smarter ways to engage your audience — don't overlook your comment section. With Disqus, you can go beyond passive discussion and turn every comment into a conversion opportunity. This strategy uses Disqus’s callback functionality to redirect commenters to a follow-up action — like a thank-you page, a signup form, or a targeted offer — right after they leave a comment. It’s simple, clever, and incredibly effective when paired with your broader growth efforts.

If you use Disqus on your blog there’s a few nice things you can do to drive more community discussion. The one I’ll be focusing on in this guide is how you reward the user once they’ve left a comment.

Disqus has a callback that triggers when a user leaves a comment.

This essentially allows you to do anything you like after a comment. This includes things like:

• Redirecting the user somewhere else
• Triggers an opt-in form
• Tracking the comment in Analytics

In this guide we’re going to look at how to redirect the user somewhere after they comment. Specifically inside WordPress.

One of the best ways to drive discussion is to give users an incentive. In fact, I gave you an incentive to comment on a blog post to come here. It worked right? This redirect trick allows you to send the user to the desired incentive location after their comment.

Just a note: You absolutely should make users aware that you are doing this.

To redirect the user we need to do two things. First we need to include the callback script, then we need to use window.location.href to send them to the desired URL.

<?php $commentredirect = get_post_meta($post->ID, 'redirect', true); if ($commentredirect) { ?> <script type="text/javascript">function disqus_config() { this.callbacks.onNewComment = [function() { window.location.href = "<?php echo get_post_meta( get_the_ID(), 'redirect', true ) ?>" }]; }</script> <?php } ?>

This should be included just before the Disqus comments script inside your Theme. We’ll be using a custom field inside the post to trigger the redirect. The script above also looks to see if the custom field exists first before executing the script.

Once that’s all setup we just need to add a custom field to our post with the redirect URL. In the case above our custom field is named redirect.

How to Scale This Strategy With Gleam Disqus on its own is a great way to increase engagement, but pairing it with Gleam unlocks powerful new possibilities across your growth hacking process. Gleam isn’t just a contest tool — it’s a full-stack marketing platform, lead generation app, and customer acquisition software. You can: Collect email addresses immediately after a Disqus comment via a Gleam popup Deliver gated content to move users through your customer journey Trigger multi-step campaigns that align with your content funnel These tactics aren’t just helpful — they’re proven to drive long-term gains across metrics like conversion rate, active users, and product market fit. By building campaigns that respond in real time to comment system activity, you’re boosting engagement signals that help improve search engine performance — and laying the groundwork to solidify your long term growth strategies while building your user base. If your growth team is looking for low-friction, high-impact strategies that turn interaction into acquisition, this is one you shouldn’t overlook.