Instagram Giveaway & Promotion Ideas That Drive Engagement

If you're wondering how to do a giveaway in Instagram that actually works, you’re in the right place. From choosing the right giveaway prizes to learning how to pick a winner fairly, this category covers everything you need to run a successful Instagram giveaway.

Explore tips on writing high-converting giveaway posts, using Gleam’s Instagram giveaway picker, and promoting your Instagram giveaway post across other social media platforms. Whether you're launching a campaign to grow your Instagram account or trying to get more people to enter a promotion, these guides help you save time and boost your results.

Running an Instagram giveaway doesn't have to be time-consuming. Gleam helps you create automated campaigns that are easy to manage and optimized for performance — whether you want to give away a gift card, announce a giveaway winner, or increase followers.

You’ll learn how to enter your Instagram giveaway into a larger strategy, boost visibility on your Instagram feed, and run successful Instagram contests without breaking any platform rules. From setting up the rules to deciding when to announce the winner, our guides offer step-by-step help for every kind of giveaway or contest.