Instagram Giveaway & Promotion Ideas That Drive Engagement

If you're wondering how to do a giveaway in Instagram that actually works, you’re in the right place. From choosing the right giveaway prizes to learning how to pick a winner fairly, this category covers everything you need to run a successful Instagram giveaway.

Explore tips on writing high-converting giveaway posts, using Gleam’s Instagram giveaway picker, and promoting your Instagram giveaway post across other social media platforms. Whether you're launching a campaign to grow your Instagram account or trying to get more people to enter a promotion, these guides help you save time and boost your results.

Step-by-step guide to set up and optimise your Instagram Business Account.

How to Create An Instagram Business Account

We'll take you step by step through linking your Instagram with a Facebook page to create a Business Account.

Stuart McKeown, co-founder of Gleam.
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Step-by-step guide to creating custom Instagram locations to boost business visibility.

How to Create a New Location on Instagram

Learn how to increase exposure and drive visitation with Instagram locations.

Stuart McKeown, co-founder of Gleam.
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Learn how to get more likes on Instagram.

How to Get More Likes on Instagram: 40+ Expert Tips

Get 40+ expert tips on creating valuable content and driving Instagram engagement.

Ahron is Product Manager at Gleam.
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Check out over 80 ways to grow your brand and get more followers on Instagram.

80+ Instagram Marketing Ideas: How to Boost Engagement, Gain Followers & Grow Your Brand

Want to take your Instagram account to the next level? Take a look at these 80+ powerful tips.

Ahron is Product Manager at Gleam.
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Learn how to repost Instagram pictures and increase your engagement effortlessly.

How to Repost Pictures on Instagram

Find out how to easily repost pictures on Instagram.

Stuart McKeown, co-founder of Gleam.
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Learn the rules and requirements for running compliant Instagram giveaways.

Instagram Giveaway Rules and Guidelines

The complete guide to setting up the rules, terms & conditions for your Instagram giveaways.

Ahron is Product Manager at Gleam.
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Learn how to launch, promote, and drive entries for a successful Instagram photo contest.

How To Run An Instagram Photo Contest

Everything you need to know to run and pick winners for your own powerful Instagram photo contest.

Ahron is Product Manager at Gleam.
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Discover 16 proven strategies to grow your Instagram followers and boost brand engagement.

16 Actionable Ways to Get More Followers on Instagram

Explore over 16 actionable ways to help increase your followers on Instagram, a perfect guide for any brand or business wanting to make an impact.

Stuart McKeown, co-founder of Gleam.
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Learn how to run successful Instagram contests with tips, guidelines, and best practices.

The Ultimate Guide to Running a Contest on Instagram

Looking to run a contest on Instagram? Look no further than this guide, we have it all.

Ahron is Product Manager at Gleam.
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Pick random winners from Instagram comment contests using Gleam’s easy-to-use tools.

How To Use An Instagram Giveaway Picker To Choose Winners

Check out the best ways to pick random Instagram comments for your next contest.

Ahron is Product Manager at Gleam.
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Discover 21 Instagram bio ideas to boost your brand visibility and engagement.

21 Instagram Bio Ideas for Your Business

Instagram is not just about Posts, Stories, and Reels. Check out our top ideas for crafting the perfect Instagram bio.

Charlotte is on the Marketing team at Gleam.
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Running an Instagram giveaway doesn't have to be time-consuming. Gleam helps you create automated campaigns that are easy to manage and optimized for performance — whether you want to give away a gift card, announce a giveaway winner, or increase followers.

You’ll learn how to enter your Instagram giveaway into a larger strategy, boost visibility on your Instagram feed, and run successful Instagram contests without breaking any platform rules. From setting up the rules to deciding when to announce the winner, our guides offer step-by-step help for every kind of giveaway or contest.

How Do I Set Up An Instagram Business Account And What Are The Benefits?

Link your Instagram profile to a Facebook Business Page to unlock analytics, ads, and contact features.

How Can I Create A Custom Location On Instagram For My Business?

Use the Facebook mobile app to create a new check-in location, then post from it so it appears on Instagram

What Are Effective Strategies to Get More Likes On Instagram?

Use high-quality visuals, compelling captions, consistent themes, and smart hashtags to improve engagement.

What Are Some Creative Instagram Marketing Ideas to Grow My Brand?

Use optimized bios, interactive Stories, creative Reels, and contests to engage and grow your audience.

How Can I Repost Pictures On Instagram While Giving Proper Credit?

Use a repost app or manually share content with visible credit to the original creator in the caption.

What Rules Should I Follow When Running An Instagram Giveaway?

Follow Instagram's guidelines: disclose that it’s not affiliated with Instagram, include clear terms, and comply with local laws.