Marketing Cloud Integration

Salesforce Marketing Cloud gives you powerful control over how you send emails to your customers. Gleam integrates fully with Salesforce Marketing Cloud to help you get better at collecting emails from customers.

You can enable the Salesforce Marketing Cloud integration on the Premium plan. Simply navigate to Settings > Integrations then turn on Salesforce Marketing Cloud.

Turn on Salesforce Marketing Cloud integration in Gleam

Before you can activate your integration you will need to:

  • Create a Salesforce Marketing Cloud App Center account
  • Create an App with read & write permissions for "Contacts - List And Subscribers"
  • Package name can be whatever you want to call it
  • The Default List Name is just the name of your default list (i.e. Gleam)

We support the syncing of Custom Fields for Salesforce Marketing Cloud through our Custom Field Sync feature, you can set this up via the Custom Field Mapping button when setting up the integration.

Once you've activated your Salesforce Marketing Cloud integration within Gleam you will need to include a Subscribe action in your campaign.

This subscribe action can contain the name of the List you want to send subscribers to, please be aware that this list must exist within Salesforce Marketing Cloud already.

Subscribe action with Salesforce Marketing Cloud integration enabled

In order to test if emails successfully send to Salesforce Marketing Cloud you need to do the following:

  • Have a competition created with a Subscribe action
  • Ensure that this action is linked to an existing list in Salesforce Marketing Cloud
  • Enter the action manually from your competition dashboard
  • The action will become invalidated (since we automatically invalidate admin actions)
  • Go to the Actions tab for that competition, then make your action valid
  • It should appear in Salesforce Marketing Cloud within a few minutes

See Next Article

GetResponse Integration

Gleam users can connect their GetResponse API key as an integration to automatically send email contacts from any campaign into a specified list within your GetResponse account.