What Actions Can I Track in a Product Launch Contest?
Every Action an entrant completes shows up in your Competition's Actions report, so track the ones that match your launch goal:
- Signups: Subscribe to a Newsletter sends opted-in entrants to your email provider
- Referrals: Viral Share counts each friend who enters through an entrant's link
- Launch page visits: the Visit Action sends entrants to your page
- Demo views: Watch a Video plays a demo you upload right in the widget
- Livestream attendance: read out a Secret Code during the stream, so only viewers can enter it
- Social follows: Follow on Instagram and Follow on X. X Actions make entrants log in with X, so you know the account is theirs, but not that they followed. Instagram follows are just the handle they typed, so check winners by hand
The New Product Launch template starts you with a set of these Actions, ready to edit.
See Next Article
Should the Upload Action Be Mandatory in a Giveaway?
Make it mandatory when the content is the point. A typical 76% of entrants complete a mandatory upload, but the giveaway reaches fewer people.