TECHNOID and PNY Built One Gaming PC for 10,064 Entrants

TECHNOID, which builds custom gaming PCs, and PNY, which makes the graphics cards, memory, and storage that go inside them, teamed up to build an RTX 5070 Ti gaming PC and gave it away through Gleam, with a Secret Code handed out at Game Con Canada.

Most co-branded giveaways split the cost of a prize. TECHNOID and PNY built the prize instead. PNY supplied the graphics card, memory and SSD, and TECHNOID built the machine in its Glass White case.

For Game Con, TECHNOID and PNY built an actual machine together:

• Technoid Glass White case

• PNY GeForce RTX 5070 Ti

• PNY 32GB DDR5 6000MHz kit

• PNY CS3250 M.2 NVMe 1TB SSD

• Ryzen 7 7800X3D

• MSI A13 360mm AIO cooler

• MSI B840P motherboard

• MSI 850W GN 80 Plus Gold PSU

66.21% of Impressions Became Entrants

The giveaway had 15,201 Impressions and 10,064 Entrants, a 66.21% Conversion Rate.

Contestgirl drove most of that rate. Its 8,882 Impressions converted at 92.86%. The other 6,319 Impressions produced about 1,816 Entrants, a 28.7% Conversion Rate.

Where the 15,201 Impressions Came From

• Contestgirl.com: 8,882 of 15,201 Impressions, a 92.86% Conversion Rate and 1.15 Actions per Entrant

• TECHNOID’s two sites (technoidinc.com and technoidgamingpc.com): 1,921 Impressions, an 18.7% Conversion Rate and 2.9 Actions per Entrant

• No referrer: 2,863 Impressions, a 32.17% Conversion Rate and 3.0 Actions per Entrant

t.co (276 Impressions) and giveawaybase.com (264) made up most of the rest. The six listed referrers account for 14,206 of 15,201 Impressions.

Contestgirl Entrants did 1.15 Actions each. Entrants from TECHNOID’s own sites did 2.9.

Six Actions, 15,632 Completions

Entrants completed 15,632 Actions across six options:

• Visit PNY Gaming on YouTube: 9,669 Actions (62% of 15,632)

• Follow @pnytechgaming on Instagram: 1,670

• Follow @technoidgamingpc on Instagram: 1,600

• Follow @pnytechgaming on X: 1,230

• Like PNYTechGaming on Facebook: 1,032

• Enter Our Secret Code: 431

The YouTube Action drew 9,669 completions against 5,963 for the other five combined.

Instagram was the one Action both brands had. PNY got 1,670 follows and TECHNOID 1,600.

431 Secret Code Completions

A Secret Code is one of Gleam’s many entry Actions. Entrants type in a code you hide somewhere, on a printed card, in a stream or at a booth.

TECHNOID and PNY gave the code out at Game Con Canada. The Action read “Enter Our Secret Code - Visit Game Con Canada”.

The other five Actions worked from anywhere. The Secret Code had 431 completions, 4.3% of 10,064 Entrants.

13,601 Actions for PNY, 1,600 for TECHNOID

PNY’s four Actions (YouTube, Instagram, X and Facebook) drew 13,601 completions. TECHNOID’s Instagram Follow drew 1,600. Both shared the 431 Secret Code completions.

Key Growth Takeaways

• Build or bundle the prize together, so each partner’s product is in it

• Agree the channel split before launch. Here PNY had four of six Actions and 87% of completions (13,601 of 15,632)

Want to run something like this? See how the campaign was built on Gleam, or start your own co-branded giveaway.