TECHNOID and PNY Built One Gaming PC for 10,064 Entrants

TECHNOID, which builds custom gaming PCs, and PNY, which makes the graphics cards, memory, and storage that go inside them, built an RTX 5070 Ti gaming PC together. They gave it away on Gleam, with a Secret Code handed out at Game Con Canada.

That works well in tech, where different companies make the hardware, the games and the software. PNY supplied the graphics card, memory and SSD, and TECHNOID built the machine in its Glass White case:

• Technoid Glass White case

• PNY GeForce RTX 5070 Ti

• PNY 32GB DDR5 6000MHz kit

• PNY CS3250 M.2 NVMe 1TB SSD

• Ryzen 7 7800X3D

• MSI A13 360mm AIO cooler

• MSI B840P motherboard

• MSI 850W GN 80 Plus Gold PSU

The Listing Site Behind the Conversion Rate

The giveaway converted about 66% of its Impressions, and most of that came from Contestgirl, a contest-listing site.

Its 8,882 Impressions converted at about 93%, against about 29% everywhere else.

Impressions by Referrer

• Contestgirl.com: 8,882 Impressions, 1.2 Actions per Entrant

• TECHNOID's two sites (technoidinc.com and technoidgamingpc.com): 1,921 Impressions, about 19% Conversion Rate, 2.9 Actions per Entrant

• No referrer: 2,863 Impressions, about 32% Conversion Rate, 3 Actions per Entrant

t.co sent 276 Impressions and giveawaybase.com sent 264.

Contestgirl brought scale and a high Conversion Rate, but its Entrants did the fewest Actions each.

TECHNOID's own sites and direct traffic drew far fewer Impressions, but those Entrants did about three Actions each.

Entry Inside the Shopify Store

The giveaway ran directly on TECHNOID's Shopify store. TECHNOID used Gleam's Shopify integration to embed entry into the storefront itself instead of sending people to a separate landing page. Anyone entering from TECHNOID's sites was already in the shop, one scroll away from the PCs it sells.

The Six Entry Actions

Entrants completed 15,632 Actions across six options:

• Visit PNY Gaming on YouTube: 9,669 Actions (62% of all Actions)

• Follow @pnytechgaming on Instagram: 1,670

• Follow @technoidgamingpc on Instagram: 1,600

• Follow @pnytechgaming on X: 1,230

• Like PNYTechGaming on Facebook: 1,032

• Enter Our Secret Code: 431

The YouTube Action drew 9,669 completions, more than the other five combined.

Instagram was the only platform both brands used, and their Follow Actions came out nearly tied, with 1,670 completions for PNY and 1,600 for TECHNOID.

A Secret Code at Game Con Canada

With a Secret Code Action, Entrants type in a code you hide on a printed card, in a stream or at a booth.

Entrants have to find the code to claim the entry, so it plays like a treasure hunt.

TECHNOID and PNY gave the code out at Game Con Canada. The Action told Entrants to visit Game Con Canada to get it, which tied the online giveaway to the people who came to the event.

The other five Actions worked from anywhere, so they pulled bigger numbers. Just 4.3% of Entrants entered the Secret Code, which was only handed out at Game Con Canada.

The Action Split Between PNY and TECHNOID

PNY's four Actions, on YouTube, Instagram, X and Facebook, drew 13,601 completions. TECHNOID had its Instagram Follow, and both brands shared the Secret Code.

The Actions tilted to PNY, and TECHNOID still put its PC in front of 10,064 Entrants.

Key Growth Takeaways

So what can you copy from TECHNOID and PNY for your own co-branded giveaway?

• Build the prize with your partner. PNY supplied the RTX 5070 Ti, memory and SSD, and TECHNOID built the PC around them, so both brands had product in front of every Entrant. If you don't build hardware, bundle one product from each partner.

• Agree the Action split before launch. PNY's four Actions drew the large majority of completions, and YouTube alone took most of them. Decide up front how many Actions each brand gets and on which platforms.

• Embed entry in your Shopify storefront. Entrants from TECHNOID's own sites entered right inside its store, a scroll away from its PCs. Use Gleam's Shopify integration so Entrants never leave your shop.

• Hand out a Secret Code at events. 431 Entrants typed in the code given out at Game Con Canada. Put yours on a card at your booth so the people who turn up get an entry nobody else can.

• Judge listing sites by Actions per Entrant. Contestgirl's Entrants converted at about 93% but did just over one Action each, against three from direct traffic. Check both numbers in the referrer report before you rely on listing sites.

Want to run something like this? See how the campaign was built on Gleam, or start your own co-branded giveaway.