Running a game key giveaway is one of the fastest ways to build hype around your stream, grow your audience, and reward your community.
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Game Key Giveaway
Running a game key giveaway is one of the fastest ways to build hype around your stream, grow your audience, and reward your community.
Whether you are promoting an indie release or planning a beta key giveaway on Twitch, this template gives you everything you need to incentivise followers and fans to take action.
With Gleam, you can give away Steam keys, beta codes, or DLC drops by asking users to follow your Twitch or YouTube channels, subscribe to your giveaway list, or share your content. It is perfect for creators, developers, or publishers looking to connect with a gaming audience.
This type of campaign works especially well during launches, events, or beta periods — helping you build awareness, increase subscribers, and reach new fans across multiple platforms.
Make your game key giveaway more engaging by offering bonus entries for Twitch subscribers or viewers who enter secret codes revealed during your stream!
Template Features
- Supports Twitch follows, subs, and channel points
- YouTube, X (Twitter), and newsletter integration
- Built-in support for secret codes and referral sharing
- Works for PC, console, or mobile game key delivery
- Custom branding, rules, and eligibility options
- Mobile and desktop compatible
Benefits
- Promote a new release or beta with a beta key giveaway
- Drive Twitch growth through strategic rewards
- Build a targeted list of gamers and fans
- Increase visibility across YouTube and X (Twitter)
- Reward loyal subscribers with bonus entries
- Turn casual viewers into followers, subs, and advocates
Who Should Use It
This template is ideal for:
- Game developers launching closed or open betas
- Streamers promoting a sponsor or game collab
- Gaming publishers running seasonal key drops
- E-sports orgs or influencers engaging their fans
- Beta testers or alpha communities promoting exclusive content
Integration Support
- Twitch Integrations: Follows, channel points, and subscriber bonuses
- X (Twitter) Integrations: Follows and retweets
- YouTube Integrations: Subscriptions, video visits, comments
- Compatible with Mailchimp, Klaviyo, and other email platforms
- Secret Code support for exclusive stream viewer bonuses
Official Gleam Documentation
Frequently Asked Questions
Promote your Twitch channel through giveaways, cross-platform posting, and Gleam-powered landing pages to attract new viewers.
Integrations
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How to Set Up This Game Key Giveaway Template
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Set Your Campaign Goal
Decide if your game key giveaway will promote a release, celebrate a stream milestone, or drive followers during a beta key giveaway event. -
Customise Entry Actions
Add Twitch follows, X follows, YouTube visits, and secret code redemptions to encourage cross-platform growth.
➡ Explore all actions -
Design the Campaign
Use game visuals, stream branding, and energetic copy to match the hype of your title or content drop.
➡ Design your capture -
Add Entry Restrictions or Conditions
Publish clear terms and conditions, entry limits, and regional restrictions if your keys are region-locked. -
Install or Host the Giveaway
Embed the contest on your website or use a Gleam-hosted landing page linked from your Twitch panel, Discord, or stream overlay.
➡ Installation methods -
Promote the Giveaway Across Channels
Mention your beta key giveaway during your streams, post about it on X and YouTube, and use secret code reveals to keep users engaged. -
Draw and Announce a Winner
Use Gleam’s draw tools to pick and verify winners. Share the results live on stream or across your channels to build excitement.
➡ Draw winners
Running a game key giveaway is one of the fastest ways to build hype around your stream, grow your audience, and reward your community.