If you're looking to grow your Substack newsletter, a referral-driven giveaway is a super effective approach.

This method taps into your existing subscriber base and encourages them to spread the word through their personal networks. By focusing on referrals, your current readers essentially become active participants in expanding your audience.

A giveaway will encourage readers to subscribe to your Substack newsletter in return for a chance to win awesome prizes. By incentivizing referrals, you tap into the most powerful form of marketing; word-of-mouth! Recommendations from friends are far more convincing than any traditional advertising.

All you have to do is customise the template to your goals. For example, if you want to drive newsletter sign ups as well as referrals, you can add that action in too.

Then, once you've set it up, offer up a great prize and promote your campaign!