Launch a high-impact customer referral campaign that rewards existing customers for bringing in new ones.

Overview
How to Use
Help
Similar Templates

Customer Referral Contest

Launch a high-impact customer referral campaign that rewards existing customers for bringing in new ones.

This contest template is perfect for encouraging purchases and motivating customers to refer friends in exchange for a chance to win a prize — like an Amazon gift card or exclusive product bundle.

Whether you're launching a new product or service, increasing conversion rates, or growing a loyal customer base, this refer to win giveaway creates a win-win experience that leverages the power of word of mouth.

Tip

This contest includes an automatic Alternate Method of Entry (AMOE) for compliance with No Purchase Necessary Laws in relevant regions.
Offer referral rewards (discounts, freebies, early access) to encourage high participation.
Promote the contest via your product pages, email marketing, and social media channels to reach your most active users.
Track performance by referral source to optimise future customer referral program campaigns.

Template Features

Verified purchase action using a custom entry field (e.g., order ID, invoice number)
Optional Alternate Method of Entry (AMOE) included for compliance
Built-in refer-a-friend viral sharing mechanism
Customisable entry fields, terms, and eligibility settings
Email opt-in included to grow your contact list
Mobile-optimised contest widget for product or checkout pages
Compatible with CRM platforms for customer acquisition tracking

Run this contest to convert your loyal customers into brand advocates and turn every referral into a new sale.

Benefits of Running a Customer Referral Contest

With this referral contest template, you can:

Increase your conversion rate by incentivising new purchases
Improve customer retention by offering compelling post-purchase rewards
Activate your existing customers as promoters with low CAC
Collect user-generated leads and referral traffic from trusted sources
Drive growth with a cost-effective, scalable campaign

This is ideal for ecommerce brands, DTC startups, or subscription-based businesses seeking long-term growth.

Integration Support

Custom entry action for purchase validation: Custom Action Setup
Viral referrals via Viral Share
AMOE guide: No Purchase Necessary Laws
Track and sync referrals with integrations via Zapier or your email provider

Official Gleam Documentation

Frequently Asked Questions

Gleam creates unique referral links and tracks new entries tied to each participant. Click to expand and learn how viral sharing is measured.

Referral contests drive more reach, leads, and engagement than traditional giveaways. Click to learn why they outperform standard promos.

Learn the benefits of the Business plan.

Referral marketing is a structured, trackable way to reward customers for sharing your brand—unlike spontaneous word-of-mouth. Click to learn how referral programs work and why they outperform casual recommendations.

Use mutual incentives, easy links, automation, and clear CTAs to boost referrals. Click to get the checklist for a high-performing referral program.

Help

See all

Creating A Refer A Friend Reward With Gleam

No Purchase Necessary Laws

What is an Alternate Method Of Entry?

Similar Templates

See all

Promote Your Online Store

Promote New Product Launch

Drive More Sales

Drive E-Commerce Traffic

Partner With Brands

Partner With Influencers

How to Set Up Your Customer Referral Contest

Set a Custom Action for Purchase Entry
Use the Custom Action to ask users to submit proof of purchase (order ID, receipt, etc.).
➡ Custom Action Setup
Enable Viral Referral Entries
Add the Viral Share action to reward users with bonus entries for every friend they refer.
➡ Set up Viral Shares
Include an AMOE
Gleam will automatically add an Alternate Method of Entry in applicable regions where No Purchase Necessary laws apply.
➡ How AMOE Works
Customise the Contest Design & Eligibility Rules
Set location, age, and time-based rules, add visuals, and localise content to match your brand and target audience.
Promote Your Contest
Share your campaign on social media, in your product packaging, via newsletters, and your landing pages. Use referral tracking to monitor success and iterate over time.

Help