Use this Secret Code Entry Reward Template to run a secret code unlock campaign that engages your audience, increases time-on-page, and drives repeat visits.
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Secret Code Entry Reward Template
Use this Secret Code Entry Reward Template to run a secret code unlock campaign that engages your audience, increases time-on-page, and drives repeat visits.
Hide secret codes across your website, social media, YouTube videos, landing pages or newsletters, and let people enter them in your Gleam widget to unlock a reward instantly.
It works like a scavenger hunt, but instead of entering a prize draw, everyone who finds the code gets the perk straight away, such as a discount code, bonus content or access to a hidden page. Each code sends people to the content or page you want them to see.
- Hide codes across channels so people visit your blog, socials and videos to find them
- Place each code inside your content so people read or watch before they unlock the reward
- Offer a reward worth the hunt, such as a discount code or exclusive content
- Tell people there is a code to find and post a reminder before the offer ends
Template Benefits
- Rewards people the moment they enter a valid code, with no prize draw to wait for
- Sends traffic to the product pages, articles or videos where you hide each code
- Gets people exploring several channels to find the codes
- Turns a discount code into something people earn
Best Use Cases
- Brands running a multi-step scavenger hunt across their website or social media
- Creators who want viewers to watch full videos to find a hidden code
- E-commerce stores offering an instant discount code at the end of the hunt
- Blogs and publishers rewarding readers who explore their articles or guides
- Businesses that want an instant-reward alternative to a prize draw
Recommended Actions
- Secret Code: ask people to enter a code they found in your content to unlock the reward
Official Gleam Resources
- Scavenger Hunt Guide: Hide codes and plan a multi-step hunt that people finish
- Online Sweepstakes Guide: Understand how a sweepstakes differs from an instant reward
- Contest Laws by State: Check the rules before you add a prize draw on top
- Contest Definition Guide: See how contests, sweepstakes and instant rewards differ
Frequently Asked Questions
A scavenger hunt competition invites users to uncover clues or complete tasks across multiple channels to unlock entries. Expand this FAQ to see how scavenger hunts increase engagement, discovery, and time spent with your brand.
Scavenger contests come in several formats, from virtual clue hunts to seasonal campaigns that drive discovery across channels. Expand this FAQ to see common scavenger hunt types and how to run them with Gleam.
A secret code entry asks entrants to type in a code you have hidden in your content, and Gleam awards their entries only if the code matches.
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How to Set Up the Secret Code Entry Reward Template
The video shows the Secret Code action in a Competition. In Rewards, you set up the same action under How to Redeem.
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Templates
Start from this template to launch your secret code reward quickly
➡ Rewards Templates -
General
Name your campaign and set your Terms and Conditions and fraud controls
➡ General Settings -
User Details
Decide whether to collect email so you can follow up with more rewards, content or offers
➡ User Details -
How to Redeem
Add the Secret Code action and enter the code people must find. Use one Single Code for everyone, or upload Multiple Codes that each work once, then type the code into the widget preview to check it is accepted
➡ How to Redeem
Example Codes by Industry
- GGLEVELUP: Gaming
- PAWREWARD: Pets
- STYLEDROP: Fashion
- APPBOOST: Apps and software
- CARTWIN: E-Commerce
How to Choose a Good Code
Keep your code short (8 to 12 characters), easy to spell and clearly tied to the reward or theme. Codes can be up to 20 letters and numbers, with no symbols, and Gleam converts them to UPPERCASE. Familiar, rewarding words work well, such as WIN, BONUS, VIP or DROP.
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Reward
Set the reward as a discount code, an exclusive content link or a gated landing page
➡ Configure Reward -
Post-Redeem
Show the reward on the success screen and send a confirmation email if you need one
➡ Post-Redeem Options -
Install & Promote
Publish where people can start the hunt or find your first hint:
- Run in a Tab: Send traffic from social media
- URL/iFrame: Link from emails or content pages
- Embed on Your Site: Place it near the content where codes are hidden
- QR Code: Let people start the hunt by scanning a code in store or at events
- Linktree: Let social followers start the hunt from your bio
Help
Similar Templates
Use this Secret Code Entry Reward Template to run a secret code unlock campaign that engages your audience, increases time-on-page, and drives repeat visits.