Use this Secret Code Entry Reward Template to run a secret code unlock campaign that engages your audience, increases time-on-page, and drives repeat visits.
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Secret Code Entry Reward Template
Use this Secret Code Entry Reward Template to run a secret code unlock campaign that engages your audience, increases time-on-page, and drives repeat visits.
Hide secret codes across your website, social media, YouTube videos, landing pages, or newsletters — then let users enter them into your Gleam widget to instantly unlock rewards.
This format works similarly to a scavenger hunt, but instead of entering a sweepstakes, users unlock an instant perk such as a discount code, bonus content, or access to a hidden page. It is a highly effective way to guide users through multiple touchpoints, deepen engagement, and send traffic exactly where you need it.
- Hide multiple secret codes across different channels to increase user interaction.
- Encourage users to spend more time consuming your content before entering their codes.
- Offer meaningful instant rewards to motivate participation.
- Connect your scavenger hunt steps across socials, blogs, and YouTube for multi-channel engagement.
Template Benefits
- Boost audience engagement with a secret code unlock flow that rewards active participation.
- Run a fully compliant scavenger hunt campaign without relying on chance-based mechanics.
- Increase traffic to key content such as product pages, articles, or videos.
- Encourage users to explore multiple channels to find secret codes.
- Deliver instant rewards that improve user satisfaction and drive conversions.
Best Use Cases
- Brands running a multi-step scavenger hunt across their website or social media.
- Creators encouraging viewers to watch full videos to find hidden secret codes.
- E-commerce stores offering instant discount codes once users complete the hunt.
- Blogs and publishers creating deeper engagement across articles or guides.
- Businesses wanting a giveaway alternative that avoids sweepstakes rules.
Recommended Actions
- Secret Code Entry — Ask users to enter a hidden code they found across your content to unlock the reward.
Official Gleam Resources
- Scavenger Hunt Guide — Learn the best ways to hide codes and structure multi-step discovery experiences.
- Online Sweepstakes Guide — Understand the difference between sweepstakes and instant unlock rewards.
- Contest Laws by State — Learn compliance considerations when adding giveaway components.
- Contest Definition Guide — Understand the legal distinctions between contests, sweepstakes, and instant unlock campaigns.
Frequently Asked Questions
A scavenger hunt competition sends users to find clues, hidden codes, or content across platforms. Click to learn how this builds engagement and discovery.
Choose from digital, UGC-based, virtual, or seasonal scavenger hunts. Click for examples of formats that drive engagement and creativity.
A secret code entry rewards users for unlocking hidden clues. Click to see how Gleam helps create engaging scavenger hunt contests.
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How to Set Up the Secret Code Entry Reward Template
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Templates
Start from this template to launch your secret code unlock campaign quickly.
➡ Rewards Templates -
General
Name your campaign, define the code rules, and configure Terms and Conditions and fraud controls appropriate for scavenger hunt mechanics.
➡ General Settings -
User Details
Decide whether to collect email so you can follow up with rewards, content, or promotional offers.
➡ User Details -
How to Redeem (Actions)
Add the Secret Code action and specify the exact codes users must enter to unlock rewards.
Each code below is tailored to a common Gleam industry use case and can be added as a fixed, case-insensitive value.
Example Promocodes by Industry
- GGLEVELUP — Gaming
- PAWREWARD — Pets
- STYLEDROP — Fashion
- APPBOOST — Apps / SaaS
- CARTWIN — E-Commerce
How to Choose User-Friendly, Catchy Code Names
When creating your own codes, keep them short (8–12 characters), easy to spell, and clearly tied to the reward or theme.
Use familiar words, avoid symbols or complex numbers, and favour phrases that feel rewarding or playful (e.g. WIN, BONUS, VIP, DROP).
If the campaign is time-based or exclusive, hint at urgency or access without making the code hard to remember.
➡ How to Redeem
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Reward (Instant Unlock)
Set the reward as a discount code, exclusive content link, or gated landing page and define any expiry settings.
➡ Configure Reward -
Post-Redeem
Display the reward instantly on the success screen and send a confirmation email if needed.
➡ Post-Redeem Options -
Install & Promote
Publish where users can easily begin the scavenger hunt or find your first hint.
Run in a Tab — Good for directing traffic from social media.
URL/iFrame — Ideal for linking from emails or content pages.
Embed on Your Site — Add near content where secret codes are hidden.
QR Code — Let users start the hunt by scanning a code in-store or at events.
Linktree — Allow social followers to begin the hunt from your bio.
Help
Similar Templates
Use this Secret Code Entry Reward Template to run a secret code unlock campaign that engages your audience, increases time-on-page, and drives repeat visits.