Use this Secret Code Entry Reward Template to run a secret code unlock campaign that engages your audience, increases time-on-page, and drives repeat visits.
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Secret Code Entry Reward Template
Use this Secret Code Entry Reward Template to run a secret code unlock campaign that engages your audience, increases time-on-page, and drives repeat visits.
Hide secret codes across your website, social media, YouTube videos, landing pages, or newsletters — then let users enter them into your Gleam widget to instantly unlock rewards.
This format works similarly to a scavenger hunt, but instead of entering a sweepstakes, users unlock an instant perk such as a discount code, bonus content, or access to a hidden page. It is a highly effective way to guide users through multiple touchpoints, deepen engagement, and send traffic exactly where you need it.
- Hide multiple secret codes across different channels to increase user interaction.
- Encourage users to spend more time consuming your content before entering their codes.
- Offer meaningful instant rewards to motivate participation.
- Connect your scavenger hunt steps across socials, blogs, and YouTube for multi-channel engagement.
Template Benefits
- Boost audience engagement with a secret code unlock flow that rewards active participation.
- Run a fully compliant scavenger hunt campaign without relying on chance-based mechanics.
- Increase traffic to key content such as product pages, articles, or videos.
- Encourage users to explore multiple channels to find secret codes.
- Deliver instant rewards that improve user satisfaction and drive conversions.
Best Use Cases
- Brands running a multi-step scavenger hunt across their website or social media.
- Creators encouraging viewers to watch full videos to find hidden secret codes.
- E-commerce stores offering instant discount codes once users complete the hunt.
- Blogs and publishers creating deeper engagement across articles or guides.
- Businesses wanting a giveaway alternative that avoids sweepstakes rules.
Recommended Actions
- Secret Code Entry — Ask users to enter a hidden code they found across your content to unlock the reward.
Official Gleam Resources
- Scavenger Hunt Guide — Learn the best ways to hide codes and structure multi-step discovery experiences.
- Online Sweepstakes Guide — Understand the difference between sweepstakes and instant unlock rewards.
- Contest Laws by State — Learn compliance considerations when adding giveaway components.
- Contest Definition Guide — Understand the legal distinctions between contests, sweepstakes, and instant unlock campaigns.
Frequently Asked Questions
A scavenger hunt competition sends users to find clues, hidden codes, or content across platforms. Click to learn how this builds engagement and discovery.
Choose from digital, UGC-based, virtual, or seasonal scavenger hunts. Click for examples of formats that drive engagement and creativity.
A secret code entry rewards users for unlocking hidden clues. Click to see how Gleam helps create engaging scavenger hunt contests.
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How to Set Up the Secret Code Entry Reward Template
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Templates
Start from this template to launch your secret code unlock campaign quickly.
➡ Rewards Templates -
General
Name your campaign, define the code rules, and configure Terms and Conditions and fraud controls appropriate for scavenger hunt mechanics.
➡ General Settings -
User Details
Decide whether to collect email so you can follow up with rewards, content, or promotional offers.
➡ User Details -
How to Redeem (Actions)
Add the Secret Code action and specify the exact codes users must enter to unlock rewards.
➡ How to Redeem -
Reward (Instant Unlock)
Set the reward as a discount code, exclusive content link, or gated landing page and define any expiry settings.
➡ Configure Reward -
Post-Redeem
Display the reward instantly on the success screen and send a confirmation email if needed.
➡ Post-Redeem Options -
Install & Promote
Publish where users can easily begin the scavenger hunt or find your first hint.
Run in a Tab — Good for directing traffic from social media.
URL/iFrame — Ideal for linking from emails or content pages.
Embed on Your Site — Add near content where secret codes are hidden.
QR Code — Let users start the hunt by scanning a code in-store or at events.
Linktree — Allow social followers to begin the hunt from your bio.
Help
Similar Templates
Use this Secret Code Entry Reward Template to run a secret code unlock campaign that engages your audience, increases time-on-page, and drives repeat visits.