Run a Smart Father's Day Giveaway to Promote Your Brand
Want to run a Father’s Day giveaway that drives engagement, grows your audience, and showcases your brand?
This guide will walk you through high-impact contest ideas, prize suggestions, and proven tactics to help your business stand out during one of the most gift-driven seasons of the year.
Father’s Day gifts can be tricky to shop for — which makes it the perfect time to inspire your audience with thoughtful prizes, from engraved tools to experience packages. By offering your own products or branded bundles as rewards, you’ll not only capture attention, but convert interest into sales.
Running a Father's Day campaign also helps:
- Increase visibility across social channels
- Grow your email list with qualified leads
- Encourage post-entry purchases with a discount code or gift card
Whether you're a local business or scaling ecommerce brand, Gleam gives you the tools to create giveaways that delight dads — and drive measurable results.
Choosing the right Father’s Day giveaway format is key to increasing participation and promoting your Father’s Day gifts in a way that feels fun, authentic, and aligned with your brand.
Whether you're looking to boost your reach on social media platforms, collect entries via a landing page, or generate user-generated content, Gleam makes it easy to customise each campaign to suit your goals.
Below, you'll find a range of giveaway mechanics — from sweepstakes to video contests — designed to help you drive engagement and reach more customers.
A Father’s Day sweepstakes is one of the fastest ways to build momentum around your brand and showcase your best Father’s Day gifts. This campaign format makes it easy for participants to enter — and even easier for you to promote your gift cards, products, or bundles.
Sweepstakes are also a great way to:
- Increase engagement beyond likes and shares
- Encourage multi-action entries that build real value
- Drive viral reach through referral actions and social follows
Want to get started fast? Use this ready-made Gleam template and customise it with on-brand actions, hashtags, and CTA-driven copy.
Want to reach more people with your Father’s Day giveaway? Run a Tag-a-Friend giveaway to boost visibility and interaction across your social media platforms.
To enter, participants simply tag a friend in the comments of your giveaway post. Each tag introduces your brand to a wider audience — turning one entry into two, or more. It’s one of the easiest ways to spark organic engagement and build awareness for your Father’s Day gifts or featured gift cards.
To select your winner, you can use Gleam quick draws for a random selection process or manually go through the comments and pick a winner.
Looking for a quick win? Running a Father’s Day giveaway where participants like, follow, or share your post is one of the fastest ways to increase visibility on social media platforms.
To enter, users simply need to engage with your giveaway post — no forms, no friction. It’s low-effort for them and high-impact for you.
Each action increases your reach:
- Likes improve post visibility
- Follows grow your page audience
- Shares multiply your exposure to new potential customers
This is a great format to promote gift cards or low-friction Father’s Day gifts, especially when you're working with tight turnaround times.
If you want your campaign to feel festive and relatable, a Dad Joke Contest is the perfect addition. It’s light-hearted, fun, and gets your audience actively involved.
Encourage participants to post their best dad joke in the comments or tag your brand in a story with their entry. This not only adds humour and community spirit, but also helps you reach new audiences organically.
Select your winner using Gleam quick draws or go through the comments manually and pick your favourite.
Photo contests are one of the best ways to collect user generated content while driving creative engagement. For a Father's Day theme, ask participants to submit a wholesome or funny photo with their dad.
Use a Gleam-hosted competition landing page to manage submissions and collect entries away from the distractions of your feed.
Alternatively, encourage participants to post their photo using a branded hashtag or share directly on your Facebook page. Either way, this format is perfect for storytelling and expanding your reach.
You can embed all your beautiful images in a gallery on your website using Gleam
Want to create a Father's Day moment that gets people moving? A dance challenge is a lighthearted, high-energy way to connect with your audience — and go viral in the process.
Run your challenge on TikTok or Instagram Reels, and let participants upload their entries through a Gleam Video Contest. This gives you full control over submissions while still letting users showcase their entries on their social feeds.
Just be sure to assign a unique hashtag and ask entrants to tag your brand. This keeps your challenge visible, shareable, and trackable — even after the giveaway ends.
A story contest is a heartfelt way to connect with your audience and collect real, authentic user generated content around Father’s Day. It gives people a chance to reflect, share, and honour the moments that made their dads special.
Invite participants to write a short story, memory, or tribute — then submit it via a Gleam-hosted landing page or directly in the comments on your social post.
This is a great opportunity to strengthen emotional connections, increase visibility, and spotlight content that reflects your brand values.
Music is one of the most personal and memorable ways to connect — making a Father’s Day playlist contest a creative way to involve your target audience.
Ask participants to share songs that remind them of their dads, or submit their dad’s all-time favourites. They can post their picks in the comments on social media or use a Gleam form for structured entry collection.
This format is low-friction, fun, and generates tons of relatable content that you can repurpose in your next email marketing blast or campaign recap.
🎵 After the contest, turn the submissions into a curated playlist to share with your audience — a feel-good follow-up that keeps engagement going.
Nothing says Father’s Day like firing up the grill — and a BBQ recipe contest is a fun way to connect with your ecommerce store audience while encouraging creativity.
Invite participants to share their favourite BBQ dish or secret recipe. They can submit through a Gleam entry form or post photos and ingredients on their story, tagging your business to boost social media engagement.
This format lets dads show off their skills while giving your brand fresh, food-themed content you can repurpose in product pages, blog posts, or seasonal emails.
To run a successful Father’s Day giveaway, your prizes need to feel valuable, relevant, and aligned with your audience. The right rewards don’t just encourage entries — they also boost brand perception and drive post-campaign conversions.
Focus on thoughtful Father’s Day gifts that feel special, practical, or experience-driven. Bonus points if they tie back to your business in a meaningful way.
Tip: The more effort an entry requires, the more rewarding your prize should be. And don’t forget to collect winner contact details — including their shipping address or email — so you can follow up promptly.
Below are curated prize ideas grouped by price — all of them work well for Father’s Day themes, appeal to broad audiences, and offer high perceived value without being too niche. We've included real product links to make sourcing easier.
- ENO DoubleNest Hammock: Lightweight, portable hammock built for two — great for camping, hiking, or back garden lounging.
- Tile Mate Bluetooth Tracker: Attaches to keys, bags, or wallets and connects to a phone for easy location tracking.
- GoChess Mini: Smart chessboard that teaches, analyses, and plays with you — ideal for casual and improving players.
- Stanley Quencher H2.0 Tumbler: Stainless steel, double-wall insulated tumbler with a cult following — keeps drinks cold for hours.
- Aldi Golf Putting Green: Compact indoor putting mat with dual golf pong and putting modes — a fun pick for golf fans.
- HOKA Clifton 9 Running Shoes: Lightweight, cushioned runners designed for comfort and shock absorption over long distances.
- Apple AirTags (4-pack): Location tracking that syncs with the Find My app — useful for travellers, commuters, and tech-savvy dads.
- Marshall Emberton II Portable Bluetooth Speaker: Stylish, waterproof, and powerful portable speaker delivering legendary Marshall sound—ideal for home, garage, or on-the-go listening.
- Theragun Mini Massage Gun: Compact, quiet percussive therapy device designed to ease muscle tension on the go.
- Breville Barista Express Espresso Machine: Bean-to-cup coffee machine with built-in grinder and steam wand — delivers café-quality results at home.
- GoPro HERO12 Action Camera: Compact, waterproof camera with stabilised 5.3K video — great for sports, travel, and family adventures.
- Garmin Instinct 2 Solar Smartwatch: Rugged, solar-powered GPS smartwatch with advanced fitness and health tracking features.
- Solo Stove Bonfire 2.0: Portable stainless steel fire pit that burns with minimal smoke — ideal for garden or camping use.
- Ooni Koda Pizza Oven: Gas-powered pizza oven that heats to 500°C in 15 minutes — perfect for outdoor cooking enthusiasts.
- Apple AirPods Max: Premium noise-cancelling headphones with spatial audio and dynamic head tracking — built for audio enthusiasts.
- Lenovo Legion Go S: Powerful handheld gaming PC with detachable controllers — combines gaming and productivity in one device.
- Traeger Tailgater Portable Pellet Grill: Wood pellet grill with precise temperature control — made for travel, tailgates, or compact outdoor spaces.
- Jasion Electric Bike: Foldable e-bike with up to 40 miles of range — ideal for commuters or casual riders.
These prize options cover a wide budget range and align with high-performing product categories: home tech, outdoor gear, fitness, and smart accessories.
They're not just relevant to Father’s Day — they’re highly giftable, brandable, and easy to promote across social and email campaigns.
Engage your audience this Father’s Day with creative giveaways such as photo contests, dad joke challenges, and sweepstakes. Click to explore how these ideas can enhance your brand's engagement.
Implement a Father's Day photo contest to encourage user participation and generate authentic content. Click to learn how this strategy can benefit your brand.
