Father's Day Giveaway Ideas
Learn how to run an awesome and engaging Father's Day giveaway campaign!
Father's Day is the perfect opportunity to run a promotional contest or giveaway that celebrates the special day and gets people excited about your brand.
As people search for presents, it's a perfect time to offer some of your products as prizes and provide some much needed gift inspiration since Dads are notoriously hard to buy for.
Running a Father's Day campaign not only boosts engagement with consumers and drives sales but also grows your email database and generates leads.
Plus, it's a great way to promote your products during a peak shopping period. Even if participants don't win, new followers might feel inspired to purchase your Father's Day prizes, especially if you offer a discount code post-entry.
There are loads of different giveaway options to choose from depending on your goals. From photo contests to best comment wins giveaways, we will guide you through the steps of setting up a successful campaign.
Running a Father's Day promotion, such as a sweepstakes, is a fantastic way for businesses to engage users and benefit your brand.
This strategy encourages participants to interact with your brand in various meaningful ways beyond just liking and commenting. By incorporating actions that are relevant to Father's Day, you can create a more powerful and engaging campaign.
Plus, you can offer bonus entries for participants who complete all the actions, which maximises the value and reach of your sweepstakes.
Use this template to create a campaign and customise it with different Father's Day-themed actions for participants to complete to enter the sweepstakes:
An excellent way to increase engagement and reach on your social media platforms is a tag a friend giveaway.
Participants can enter by tagging a friend in the comments section of your Father's Day giveaway post. This not only boosts engagement on the post but also helps to expand your reach to potential new customers, as tagged friends are likely to see and interact with the post as well.
It's a fun and interactive way for people to involve their friends, making the giveaway more engaging.
To select your winner, you can use Gleam quick draws for a random selection process or manually go through the comments and pick a winner.
A like, follow, or share to enter giveaway is one of the simplest and most effective Father's Day promotion ideas to increase your social media reach.
Participants can enter by liking your Father's Day giveaway post, following your page, and sharing it on their own social media feeds.
This method encourages widespread visibility and engagement with minimal effort required from participants, as they only need to like, share, or follow. It's an effective way to increase likes and follows from your social media audience.
It's a great way to quickly spread the word about your giveaway, as each share increases the potential reach.
For a more festive and on theme giveaway, special Father's Day ideas like dad joke contests are the perfect way to engage your audience and boost brand awareness.
You can ask participants to post their jokes in the comment section of your post as an easy and simple way to boost engagement, or you could ask them to share the joke on their story and tag your business as a great way to expand your reach.
Select your winner using Gleam quick draws or go through the comments manually and pick your favourite.
Photo contests of any sort are an awesome giveaway idea.
For a fathers day theme, you can ask participants to share a wholesome or funny photo with their Dad by submitting them to a Gleam competition landing page, which helps increase your reach by directing traffic off your social media feed.
Alternatively, participants can post their photos on social media using a specific hashtag, allowing you to track entries and boost engagement, or in the comment section on your Facebook page.
This type of competition is an ideal way to collect user generated content that you can repurpose on your own social media channels and on your website from some fresh, new marketing campaigns.
You can embed all your beautiful images in a gallery on your website using Gleam
You can ask users to submit any kind of photo, like the competition below:
For a fun giveaway with a huge viral potential, have a go at a dance challenge. This is great to run on TikTok as dance challenges are really popular on there.
Entrants can submit their entries to a Gleam Video Contest, which is an awesome way to track and store your entries while still having the main benefit of users sharing their dances onto their social media pages and with their followers.
Or, participants can post their creations straight onto social media. Just make sure they're using a specific hashtag and tag your business so it's easy to track entries and engage with your audience.
More wholesome competitions are a great idea for Father's Day. Something like a Father's Day story contest is a wonderful way to celebrate memorable moments shared with dads and collect some awesome user generated content while you're at it!
Participants can write and submit heartfelt stories or memorable moments with their dads.
They can either use a Gleam landing page for story submission, or post their stories in the comments section of your social media post, which boosts engagement directly on your platforms.
Asking partiticants to send in the ultimate dad playlist is a fun way to celebrate Father's Day while engaging your target audience.
All you have to do is ask participants to submit songs that remind them of their dads or that their dads love.
They can either share their song choices in the comments section of your social media post for easy engagement or through a form submission box using Gleam, which helps manage all your entries efficiently.
Select your winner using Gleam quick draws or manually review the submissions. After the giveaway ends, you can use all the comments for some fun and new social media content.
A Father's Day giveaway like a BBQ recipe Challenge is a really great idea.
Have a go at asking participants to share recipes of their best BBQ creations for a chance to win.
They can either submit their recipes through a Gleam template where you can neatly store all of your entires, or ask them to post their recipes and photos on their social media stories, tagging your business to expand your reach.
This is a fun competition where Dads can get competitive with their BBQ skills, and you can gather some great recipes and photos to post on your socials and send out in mailing blasts.
You'll need some enticing and valuable prizes to encourage users to enter your Father's Day campaign and make sure your giveaway is a success.
It's a great idea to make the prize a lovely Father's Day gift that relates to your giveaway, but is still relevant to your target market.
You also want to make sure it's a specific prize related to your business- this makes sure you don't just attract freebee hunters looking for a chance to win and won't engage with your brand further.
Remember, the more effort you ask people to put in, the bigger the prize needs to be. Make sure you also gather the winners contact details and check they can accept the prize before you announce the winner too.
A stylish watch or bracelet with a custom engraving.
A speaker from a popular brand like bose.
A basket filled with gourmet snacks, cheeses, and meats is a great prize for a foodie. Plus, you can use the nibbles if you're having people round for a Father's Day meal.
Monthly deliveries of unique craft beers.
A fancy bottle of Whiskey or Rum.
A fitness tracker like Fitbit or Garmin is great for active Dads.
A complete set of fishing equipment is a really great high value prize.
Some nice pots and pans for dads who love to cook.
Golf clubs and equipment is another popular and valuable prize.
A set of premium shaving tools and products is a great gift Dad wouldn't usually buy for himself.
A bundle of popular tech gadgets like wireless earbuds, portable chargers, or something super high value like an iPhone.
A voucher for an outdoor adrenaline filled adventure like kayaking, car racing, or zip-lining.
Tickets to see a band or artist that's popular with dads.
Tickets to a major sports event or game.
A custom-engraved beer mug is a classic Father's Day gift.
A kit for brewing beer at home is a fun idea.
A pair of noise-cancelling headphones.
BBQ supplies are perfect as summer is approaching.
A set of tools with personalised engravings is great for practical dads.
A t-shirt or item of clothing with a personalised design or message can be a cute present.
A classic vinyl record player for music lovers.
A package including a streaming subscription, snacks, and cozy blankets.
A set of camping equipment or a trip on a short camping holiday is a nice prize for an outdoorsy Dad.
A voucher for a wine tasting tour or event is a great prize. Bonus points if dads can bring along a guest too.
A meal out is always a winner, you can offer a voucher for the whole family or for a romantic dinner date for 2.
So, now you have everything you need to run an awesome Father's Day giveaway, plus a load of awesome prize ideas!
Charlotte Czarnota
Charlotte is a Growth Intern at Gleam. Share this post if you got something out of it ☺