How To Run A Kick Giveaway

Growing on Kick can be challenging due to the sheer number of streamers already on the platform and how tricky it can be to get your channel discovered. The platform is saturated, particularly in popular categories like gaming, making it really hard to stand out. Plus, high profile streamers often dominate the top spots because the algorithm tends to favour those with higher viewer counts.

However, we know the best tactic to increase your visibility and grow your Kick channel — a giveaway campaign!

It's the perfect way to boost visibility and attract new viewers. 

By offering exciting prizes and promoting the giveaway across social media, you can draw more attention to your channel. This increased engagement can improve your discoverability on the platform. It can also help grow your Kick channel and build a loyal audience.

Here are the best types of giveaways to run depending on the actions you'd like to drive, like increasing sales, growing social media following, or building an email list.

A simple giveaway idea is to run a competition where you randomly select a winner from your Kick followers, subscribers, or people who view or comment on your Kick livestreams to win a prize.

This is a really good way to hold the attention of your viewers, it's quick and easy, plus engages them directly on the platform.

To run a giveaway like this, announce it on your Twitter or wherever your audience is to let everyone know that a giveaway is running on your Kick channel.

However, this has a bit of added hassle as you have to manually track entries and pick the winner.

You also miss the opportunity to drive much more impactful action, such as having them sign up to receive notifications when you stream next, or promote your channel to their social media platforms. You could ask people to do that while you're streaming, but there's no real way to know they have done it.

The way to level up an in-stream giveaway is to run a giveaway with Gleam.

This is super easy to set up by using this template:

With this type of giveaway you can also drive traffic to your other social media channels and mailing list.

This is so effective as people can gain more entries the more actions they complete, which means the engagement will be deeper than just asking them to like a video or subscribe to your Kick. 

You can ask participants to follow you on Kick or watch your stream for secret codes to enter into the Gleam widget for a chance to win. These are both awesome ways to deepen engagement with your Kick channel.

You can also offer multiple prizes, like for 1st, 2nd, and 3rd place. Having multiple winners can increase participation and engagement as it holds people's attention and drives more actions from users trying to boost their odds of winning.

The best thing about this is that all entries will be tracked and verified so you won't have to trawl through your subscribers on the day of the winner draw to verify everyone's entries.

You can try a partner giveaway where a brand will sponsor a prize to give away in exchange for your promotion on Kick.

This is an awesome way to increase your reach and visibility by tapping into each other's follower or fan base.

This is great because you get a prize to give away that might otherwise be out of your budget.

Make sure to reach out to brands that complement your Kick content and appeal to your target audience though so you're only attracting valuable leads.

A live giveaway is a really fun type of contest that you can run during a Kick livestream where viewers can participate in real time for a chance to win a prize.

To make this even more engaging, you can use Quick Draws, which allows you to enter the usernames of participants either before or during your stream.

The tool then allows you to display a public-facing spinning wheel with all the entrants' names, adding excitement as viewers watch their names appear.

Once all entries are in, you spin the wheel live on stream, and the tool randomly selects and announces the winner. This creates a fun, transparent experience for your audience and keeps them engaged throughout the livestream.

Once you set up your campaign, you need to promote it so people enter. For all of these options, you need to make sure you explain all the details, such as how to enter, what the prize is, when the giveaway ends, and any other important rules or information.

Promote the giveaway directly on your Kick as this is where you're trying to grow engagement. You can mention it midstream and in your captions.

Share the giveaway across all of your social media platforms.

Cross-promoting is crucial because some of your followers on one platform, like Instagram, might not follow you on another, like Twitter, where you announce the giveaway. You want to catch as many people as possible so nobody slips under the radar.

If you have a mailing list, make sure you send out an email blast with all the details and a link to the giveaway.

Once you've set up your campaign, you need to choose a strategic prize that appeals to your target audience so everyone has an incentive to enter.

You could also consider partnering with other brands to give away an even more valuable prize bundle.

Some ideas include...

• Gaming Keyboard and Mouse Combo
• Digital Game Codes
• Gaming Chair
• VR Headset
• Gaming Monitor
• In-Game Currency
• Custom Gaming Controller
• Subscription Services

Announcing the winner is really important because you need to make sure you keep up the anticipation and excitement.

You also need to make sure you pick the winner fairly and transparently; otherwise, it might discourage people from entering your giveaways in the future.

You can draw the winner live on stream with Gleam Quick Draws or after the stream ends from your Gleam campaign.

Make sure you thank or acknowledge everyone who entered either on livestream or message to participants after the giveaway, this is a nice way to re-engage users who didn't win but still might be interested in your content and channel.

With this in mind, it can also be a great idea to offer a consolation prize or exclusive content to encourage further engagement, especially if the giveaway was high effort. This could be something like access to a special stream, custom emotes, or a shoutout during your next livestream.

Now you have everything you need to get started using Gleam to run a Kick giveaway and grow your channel!