What is a Quiz Competition and Why Run One?

Giveaways are a tried and tested way to grow your audience, but they don’t have to follow the same format every time.

Instead of just collecting names and emails, try asking a question that gives you something more useful.

It can be a quick question, a creative prompt, or something that gets them thinking, but the key is it should give you something useful in return.

That’s exactly what a quiz competition does.

In this post, we’ll walk you through what quiz competitions are, why they work, different formats to try, and how to run one and create a quiz effectively as part of your next campaign.

A quiz competition is a type of giveaway where people enter by answering a question.

That question might:

• Test knowledge (like a trivia question with a correct answer)
• Invite opinions (e.g. product preferences)
• Prompt creativity (e.g. a caption or story)

It might be a simple poll or open-ended prompt, depending on your goal.

The flexible format is easy to promote across email, your website, and social networking platforms.

Adding a quiz element to your giveaway can make it more engaging for users, and more useful for you.

Here’s why it works:

• It turns passive users into active participants: People spend more time thinking and engaging when they have to answer a question, even a simple one.

• Quiz responses reveal preferences, interests, or opinions, not just contact details: Whether you’re collecting preferences, feedback, or creativity, quiz answers tell you more than just an email address.

• It makes entries feel more meaningful: Especially with opinion or creative formats, users feel more invested in their response (and your brand).

• It adds personality to your campaign: A fun or thoughtful question stands out more than “Enter your email to win.”

• It’s still easy to run: With the right tools, adding a quiz mechanic takes just minutes.

You can do this super easily with this template:

You don’t need a complex quiz to get results.

Just one thoughtful question, combined with a strong giveaway mechanic, can drive engagement, collect useful data, and boost your reach.

Here’s how to make it work.

Even one well-chosen question can give you useful insight into your audience.

You might ask about product preferences, experience level, or buying intent. Then, you can follow up based on how people respond.

The template below makes it easy to collect those answers along with an email address.

From there, you can segment contacts in your email platform or use the data to shape future campaigns.

It’s a simple way to gather insights without asking people to complete a full quiz, which many won’t finish. You need to make it as easy as possible for the user and lower the barrier to entry.

Every quiz is a goldmine of behavioural data. Ask the right questions and you’ll quickly spot preferences, motivations, or gaps in product knowledge.

This makes quiz competitions useful not only for conversion but also for discovery, helping you understand what resonates most with your audience.

Some handy insights you can discover:

• What percentage of your audience prefers a specific service or product
• Common knowledge gaps in your niche (great for content strategy)
• Sentiment around pricing or product features

Quizzes are even more powerful when users share their results. Add a simple call to action, like tagging a friend or posting their outcome, to help your campaign reach more people.

This works best for personality-style quizzes or formats with results users are proud (or amused) to share.

Once a quiz competition is live, it’s worth looking at how people interacted with it. You might check how many completed it, how many shared it, or which answer was most common.

Even basic results like these can show what held attention or where people dropped off. That insight can help you make small changes next time, like simplifying the entry process, updating the question, or adjusting the reward.

You can also reuse what you learn. If one answer comes up often, it might suggest a popular topic for future content or campaigns.