Use this template to incentivize actions with a coupon reward and boost your crowdfunding campaign.
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Crowdfunding Coupon Reward Template
Use this template to incentivize actions with a coupon reward and boost your crowdfunding campaign.
Drive traffic to crowdfunding platforms, grow subscribers, and convert engaged visitors into backers. If you are running a crowfunding campaign, this flow helps you raise funds by rewarding participation with a time-limited offer.
- Announce your campaign across crowdfunding sites and social media to reach friends and family early
- Add urgency with limited coupons or deadlines tied to funding goals to raise funds faster
- Prioritize high-impact actions (Subscribe, Visit Kickstarter/Indiegogo) to improve conversion rate
- Track results: use UTM tags to see which channels drive donation amount and scale what works
Optimization Tips
- Keep one clear required action to minimize friction on early-stage visitors.
- Feature your video and top rewards near the widget to pre-qualify interest.
Template Benefits
- Increases qualified traffic to crowdfunding platforms and product pages.
- Builds an owned audience for updates, stretch goals, and future launches.
- Encourages social proof that supports a successful crowdfunding campaign.
- Flexible delivery (single/unique codes or redirect with discount applied).
- Reduces leakage with claim limits and fraud controls.
Best Use Cases
- Pre-launch email capture with an early-bird discount.
- Live Kickstarter/Indiegogo pushes during funding spikes.
- Post-campaign upsells for small businesses launching a product or service.
Recommended Actions
- Subscribe to Newsletter — Build an owned list to nurture backers, announce milestones, and improve repeat support.
- Visit on Kickstarter — Send qualified traffic to your campaign page and measure click-throughs to pledges.
- Visit on Indiegogo — Drive discovery on an alternative platform and compare conversion paths.
- Visit on Instagram — Showcase visuals and behind-the-scenes content that increases trust and consideration.
- Follow on X — Grow reach for updates, stretch goals, and social proof moments.
- Watch on Vimeo — Educate with a concise intro video to lift intent and reduce objections.
Official Gleam Resources
- Kickstarter Marketing — Strategies to plan, launch, and optimize promotions that drive pledges.
- Crowdfunding Giveaway — How giveaways attract backers, raise awareness, and accelerate funding.
Frequently Asked Questions
Crowdfunding raises money through small contributions from many people. Click to learn how it works and why creators use it to launch big ideas.
Yes, giveaways can help you hit your funding targets. Click to see how they drive traffic, build lists, and attract campaign supporters.
Giveaways work for both rewards-based and donation crowdfunding. Click to learn which campaign types match your goals and audience.
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How to Set Up the Crowdfunding Coupon Reward (Kickstarter/Indiegogo)
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Templates
Start from this template to accelerate setup for your coupon-based backer flow.
➡ Rewards Templates -
General
Name the campaign, set optional dates, add Terms & Conditions, language, and fraud level.
➡ General Settings -
User Details
Collect email for delivery/updates and enable minimum age if required.
➡ User Details -
How to Redeem (Actions)
Add your required action(s) from the list above (for example, Subscribe, Visit on Kickstarter/Indiegogo, Follow on X, Visit on Instagram, Watch on Vimeo) to unlock the coupon reward.
➡ How to Redeem -
Reward (Coupon Delivery)
Choose Coupon/Code and paste a single code or multiple unique codes; optionally Redirect to a page with a discount applied (where supported). Configure claim limits to control availability.
➡ Configure Reward -
Post-Redeem
Reveal the coupon in-widget and send a confirmation email with next steps and a clear CTA back to your campaign.
➡ Post-Redeem Options -
Library (Optional)
Store campaign artwork, badges, and video thumbnails for reuse.
➡ Rewards Library -
Install & Promote
Publish where potential backers already engage to maximize redemptions.
Run in a Tab — Dedicated hosted page for a focused coupon flow.
URL/iFrame — Share a campaign URL or embed via iframe on partner sites.
Embed on Your Site — Keep traffic on your landing page to improve pledge intent.
QR Code — Use on event booths or printed inserts to drive quick scans.
Linktree — Add to your social bio for fast mobile access.
Help
Similar Templates
Use this template to incentivize actions with a coupon reward and boost your crowdfunding campaign.