Run a running competition that drives store visits and online orders while collecting authentic UGC from everyday runners.
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Running Competition Template
Run a running competition that drives store visits and online orders while collecting authentic UGC from everyday runners.
Perfect for retailers and clubs promoting running shoes and running apparel alongside community challenges.
Add QR codes at registers linking to the campaign. Encourage a daily #RunWithUs post; pin a tempo playlist and publish a shoe-selection video to sustain entries.
What This Template Does
- Sends shoppers to your hub with Visit a Page (mandatory)
- Unlocks shopper incentives via Coupon Reveal
- Builds owned reach with Newsletter Subscribe
- Expands social presence with Instagram Follow/Comment and Facebook Like
- Captures UGC with Submit Media from morning runs
- Adds discovery with Spotify Follow and Watch Video
- Activates social posting via Twitter Hashtag and App adoption via App Download
- Fuels sharing with Viral Share
- Captures preferences with two Question prompts (terrain; best local place)
Benefits
- Converts interest in running gear into measured traffic and sales
- Generates photo/video content you can reuse across channels
- Builds durable channels (email, app users, playlist followers)
- Surfaces product/terrain insights to guide merchandising
Who Should Use It
- Running retailers and brands
- Clubs, race organisers, and community programs
- Marketplaces promoting seasonal footwear and apparel drops
Official Gleam Resources
- 9 Tactics To Increase Store Traffic — Proven in-store plays (events, signage, QR flows) to turn local interest into foot traffic.
- Post-Checkout Coupons — Issue time-boxed offers on receipts and confirmation pages to drive repeat purchases.
- Sports Giveaway Ideas — Prize and mechanic ideas tailored to sports audiences to boost entries and engagement.
Frequently Asked Questions
A 25 Words or Less contest is a creative giveaway where users submit short answers to a prompt. Click to learn how this format improves compliance and user engagement.
Engage fans online with live contests, prediction games, and referral-driven campaigns. Click to learn which Gleam actions keep fans active during events.
The best time to promote your sports event is 4–6 weeks before the date, with peak engagement closer to the event. Click for a promotion timeline.
Integrations
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How to Set Up Your Running Competition
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Select the Running Competition Template
Use this pre-built structure to engage runners online and in-store.
➡ Select This Template -
Add Prize Packs Runners Want
Shoes, apparel bundles, hydration vest, and accessories. -
Add High-Value Entry Actions
Include Visit (mandatory), Facebook Check-In, Coupon Reveal, Newsletter Subscribe, Instagram Follow/Comment, Facebook Like, Submit Media, Spotify Follow, Watch Video, Twitter Hashtag, App Download, Viral Share, and two Questions.
➡ Configure Supported Entry Methods -
Link Key Store & Content Pages
Feature footwear fit guides, gait tips, and terrain-specific kits. -
Promote Across Channels
Post daily #RunWithUs prompts and showcase the best uploads. -
Draw Winners & Announce Results
Use Quick Draws; publish privacy-safe winners and highlight top routes.
➡ Quick Draws & Winners
Help
Run a running competition that drives store visits and online orders while collecting authentic UGC from everyday runners.