How To Promote Your Black Friday Sales With Gleam

There isn't a busier time in E-commerce than Black Friday, Cyber Monday and the surrounding days and weeks. Every year, businesses of all kinds offer massive discounts and shoppers flood online and into stores for the deals.

Black Friday is the perfect time to offer up awesome discounts and drive sales. Just remember that any discounts you offer will be competing for attention with just about everyone else.

To maximise the success of your Black Friday sale to need to find ways to stand out from the crowd and capture the attention of your target market.

Notifying your mailing list and spreading the word on social media is a solid starting point, but we have some other ideas to create highly engaging and incredibly effective promotions that will help you grab people's attention, drive traffic to your store and generate conversions.

Let's take a look at a few of the best ways you can boost sales this Black Friday.

Social media is a powerful, free tool that can drive significant traffic to your website, so it would be a wasted opportunity to not use it to its full potential.

Short-form video is incredibly popular right now, so creating TikToks or Instagram Reels can be a really helpful idea as as these formats often have a better chance of going viral and having a larger reach.

You can also post updates through stories so you don't spam your feed and annoy your followers but still keep them in the loop. In the same way, make sure to engage with your audience by replying to comments, especially if they're asking about your sale or products, as others might scroll through and be interested in their question.

It's also helpful to keep an eye on your competitors’ posts and social media strategy to see if they're doing anything you should be doing.

Your social media content should always be tailored to who you want to buy your products, so use the right tone and style of content that would attract your desired demographic.

You could try running a simple social media giveaway to boost engagement and reach, too.

All you have to do it post that if you like and tag a friend on the post, you'll pick a winner to win a prize. This is a great way to increase visibility as people tag their friends.

It's really important you make the most of your profile bio too, especially on Instagram, as that's the only place you can add a link.

If someone comes onto your profile looking for where to shop your sale, you essentially want to make it as easy as possible for them so they don't get distracted and click off, so make sure everything is nice and clear.

Send out exciting emails to your mailing list in a format that makes accessing the sale really simple.

It's also important to personalise the email, like putting their name in the subject line, to increase the amount of people that click through.

You could also include a countdown in the email so people know the sale is only on for a limited amount of time, this is an awesome way to tap into people's fear of missing out.

Partnering up with influencers with a large following or a complementary brand is a fantastic way to expand your reach.

If you choose to work with an influencer, you’ll typically need to either pay them or offer your products for a giveaway in exchange for their promotion of your sale. This not only helps you tap into their audience but also builds credibility for your brand through their endorsement.

If you can find an influencer with a really strong and engaged following, their audience are more likely to trust and buy from your brand.

On the other hand, if you partner with a complementary brand, you can collaborate by creating a prize bundle for a giveaway.

You can request some of their products to include in the bundle, and in return they benefit from the promotion.

This is a great way to help you reach a new, relevant audience, and add value to your offering by combining forces.

It’s a win-win situation that increases brand exposure and strengthens your market presence.

Have a go at running powerful contests and giveaways where users can complete designated actions for a chance to win a prize.

Giving away an awesome prize is a perfect way to capture the attention of an audience on the hunt for the best deals, make your Black Friday deals stand out from the pack and kickstart engaging customer interactions.

Plus, you can require participants to complete an array of actions that will help you promote your Black Friday deals and generate sales to be in for a chance to win.

A classic social media giveaway where users have to like, comment, or repost to enter is an awesome way to boost engagement and attract more entries:

Running this type of giveaway will help you promote your Black Friday sale in a number of ways:

The prospect of winning an awesome free prize will capture the attention of your target audience, instantly engage them, and put you in a perfect position to drive highly targeted traffic right to your Black Friday sale.

Asking participants to refer their friends to your competition is an awesome way to expand your reach.

This is an incredibly effective way to spread the word about your sale and connect with users you would have otherwise struggled to reach.

Giveaways are a sure-fire way to drum up excitement, expand your reach, and promote your Black Friday deals.

Spreading the word about your sale will help you drive traffic to your store and generate sales, but if you really want to maximise the purchases you're driving from your giveaway you should consider giving out exclusive discounts to people who enter your giveaway.

As well as running giveaways alongside your Black Friday deals, another highly effective approach is to run giveaways in the lead up to Black Friday.

Then, use it to spread awareness and generate leads in the lead up to your sale so when your Black Friday deals go live you'll have a massive, engaged audience ready to go.

Run Your Own Powerful Giveaways

Check out Gleam's Competitions app and start running giveaways that will drive engagement and promote your sale!

You can also try and create and customise pop-ups and opt-in forms that will allow you to offer extra discounts to users before they leave your site or abandon their shopping cart.

Taking your Black Friday deals to the next level and offering additional discounts with attention grabbing exit-intent popups is a brilliant way to spring extra discounts on users before they leave your site to drive sales from users you would have otherwise lost.

You can even get users to sign-up to your mailing list to access your additional discount so you can not only distribute discount codes and drive sales, but also grow your mailing list which will help you retain users and give your future promotional efforts a major leg up.

Don't forget, Christmas is right around the corner and having a bolstered mailing list can pay dividends.

When users come to your site to check out your Black Friday deals, you want to do everything you can to make purchases as enticing as possible.

Your actual discounts will do a lot of the heavy lifting in this area, but one of the best ways you can give people the extra motivation they may need to convert is adding a countdown timer to your website to remind people that they have to act now if they want to get in on the savings.

If you have a dedicated page set up on your website for Black Friday deals then you can even use your countdown to drive traffic right to it.

Offering Black Friday discounts is an undeniably effective way to drive sales, but just like with any other purchase you'll need to engage potential customers and get them excited about your products.

One of the best ways you can do this is by showcasing customer photos on your website.

User-generated content is authentic, trustworthy, highly engaging and brilliant for giving potential customers the confidence they need to take the plunge.

You can collect awesome customer photos and videos through social media #hashtags and @mentions and encourage customers to share these photos by running competitions.

Create Your Own Galleries

Create your own customer galleries and drive massive onsite engagement!