Marketing Strategies to Boost Customer Engagement

Getting people’s attention is one thing, keeping it is another.

To genuinely boost customer engagement, you need more than a few scheduled posts. You need the right mix of strategy, tools, and timing, something that actually encourages people to take part.

At Gleam, we help brands do exactly that.

Whether you’re collecting leads with Capture, running viral Giveaways, or using Rewards to nudge repeat actions, it’s all built to get customers involved and keep them coming back.

A strong customer engagement strategy starts with understanding the people you’re trying to reach.

That means looking closely at customer data, from browsing patterns to past interactions, and using it to tailor messaging, offers, and experiences.

You can collect valuable data and feedback directly from your audience while they’re already engaged.

The result?

More relevant campaigns, stronger customer journeys, and a foundation for long-term customer relationship management.

This example shows how you can use a lead capture form to collect emails when visitors are about to leave, turning missed opportunities into leads at exactly the right moment.

If you want loyal customers, give them something to come back for.

Offering the right incentives can drive repeat purchases, social shares, and referrals, turning your existing customers into advocates.

By rewarding interaction over time, you create positive customer experiences and reinforce customer loyalty.

That loyalty improves customer retention, grows your customer base, and leads to increased customer lifetime value, all of which directly impact your bottom line.

Here’s a Rewards template that makes it easy to offer discounts in exchange for signups, helping reinforce brand loyalty and reward valuable behaviour over time.

Customer engagement marketing isn’t about pushing harder, it’s about making it easy (and rewarding) to take part.

Giveaways can drive meaningful actions like signups, follows, or UGC, and tools like Gleam help make the process feel fun and seamless.

These campaigns help people engage with your brand in ways that feel natural. And when they integrate with your other automation tools, you can keep the momentum going without manual effort.

When people enjoy the experience, you get improved customer engagement, not just more entries, but more genuine interest.

This giveaway setup encourages real engagement through actions like visiting your store, with a campaign format that’s fun and scalable - a win win.

People love to feel heard. Asking for customer feedback, and using it , makes your audience feel valued and keeps your campaigns relevant.

Incentives can be a great way to gather honest insight. Use what you learn to shape everything from your messaging and prize selection to your email content.

The feedback loop also helps you adapt quickly and optimise for successful customer engagement.

It’s simple: the more you learn, the better you connect.

Use this example to request purchase proof and gather structured feedback, ideal for turning customer input into better decisions and deeper engagement.

Once someone’s engaged, don’t let it drop.

Use email, remarketing, and social media to keep the conversation going.

Share useful content, show appreciation, and follow up with offers that match previous behaviours.

It’s not just about short-term wins, it’s about building a consistent, helpful presence that turns customer engagement marketing into lasting relationships.

This social media post highlights how a brand followed up after a giveaway to keep participants engaged and feeling appreciated, while still promoting the next action.