How to Grow Your Business For Free Using Gleam

Starting a business can be tough, especially when you're trying to grow without spending a fortune on advertising.

Social media is a powerful, low-cost tool, but gaining traction can be tricky.

That’s where giveaway campaigns come in. A well-run giveaway can drive massive engagement and help grow your business, all for only the cost of your prize.

Giveaway campaigns offer people the chance to win a prize in exchange for completing specific actions. These actions could be signing up for your mailing list, sharing your content, or following you on social media.

The best giveaways feature prizes directly related to your business, such as your own products or niche-relevant items.

This makes sure that you are attracting people who are likely to become genuine customers.

Giveaways can help you:

• Boost sales and generate leads
• Expand your social media following
• Build your email list
• Encourage user-generated content
• Increase overall brand visibility

Simple social media giveaways, for example classic ones you will have seen that require users to like, comment, and tag a friend on the post to enter are a good starting point.

They do, however, come with their limitations:

• Hard to manage entries: Tracking all of the entries can quickly become overwhelming, you can easily lose track which means winner selection won't be fair.
• Limited actions: You’re restricted to basic engagement metrics, like likes and tags, which may not translate into lasting value.
• Fraud risks: Without tools to detect fake entries or bots, your campaign may be filled with invalid entries.

This is why if you’re serious about growing your business efficiently, a third-party platform like Gleam offers lots more value.

Gleam simplifies the process while adding powerful tools to maximise results.

This is for a number of different reasons:

Gleam provides a dedicated landing page for your giveaway.

This allows you to share the campaign across all your marketing channels, not just on social media, and drive traffic from everywhere.

With Gleam, you can go beyond likes and tags.

You can set up more powerful actions to grow your business, such as:

• Following your social media accounts
• Signing up for your email list
• Visiting your website or product pages
• Sharing the giveaway with friends
• Submitting user-generated content (e.g., photos or reviews)

These actions not only increase engagement but also create long-term benefits for your brand.

Gleam automatically detects and prevents fraudulent entries, saving you the hassle of manually checking out each user and if they completed all of the required steps.

This means you can confidently run large-scale campaigns without worrying about cheaters or bots.

This is super important if your giveaway gains a lot of attention or you are giving away a high value prize.

Even on the free plan, Gleam provides insights into how many people entered, what actions they completed, and when they entered.

This data helps you understand what’s working and refine future campaigns.

You don't want to spend time on strategies that arent working.

Check out what powerful actions are available on our free plan that are available to promote your business:

• Follow or engage with your social media on Instagram, Facebook, Twitter (X), YouTube, Pinterest, and Telegram.
• Visit your website or landing pages.
• Subscribe to your RSS feed or the Gleam subscriber mailing list so they can be reminded about any other campaigns you run.
• Submit a blog post, answer questions, or share URLs.
• Earn bonus entries for returning daily and completing more actions.

Take a look at our free sweepstakes campaign template to see what you can work with to try before you buy:

While Gleam’s free plan is a great way to get started, upgrading allows you to unlock awesome additional features, like customisation, better analytics, and more powerful actions.

Our paid plans are super cost-effective as they provide your campaign with so much more value.

They help you grow your email list, encourage viral shares, and generate valuable leads, all of which drive sales.

Our giveaway templates are all completely customisable from the hobby plan upwards, you can personalise the image, the title, colour scheme, and all of the entry requirements.

Take a look at our classic sweepstakes template: