10 Ways To Grow Your E-Commerce Sales Using Gleam
Got an e-commerce store and want to drive more revenue without relying on guesswork or expensive ads?
This guide shows you exactly how to use Gleam to boost e-commerce sales with proven campaign types used by thousands of successful brands.
• Exit offers and Capture popups significantly boost store revenue and reduce abandonment
• Targeted messaging by country or language improves customer trust and engagement
• Running giveaways, flash sales, and partner contests drives massive exposure
• Collecting customer feedback and reviews builds loyalty and improves lifetime value
• Growing email lists and user-generated content hubs increases long-term sales and traffic
Gleam is trusted by a wide range of ecommerce websites and online businesses looking for smarter ways to increase conversions. But with so many tools available, getting started can feel overwhelming.
This post breaks it down for you — with 10 hands-on marketing strategies you can apply today. Each one is actively used by real ecommerce store owners to attract customers, build loyalty, and scale faster.
Let’s dive in.
We’ve seen firsthand how a well-timed exit offer built with Gleam Capture can reduce cart abandonment and increase revenue by up to 10%.
When someone tries to leave your shopping cart without checking out, an exit popup can trigger with a special discount code, bonus item, or limited-time offer. It is your last chance to recover revenue and boost your conversion rate.
You can build your first offer in minutes — all you need is a headline, a visual, and a reason to act now.
Every online store is different, but testing a few offer types is the fastest way to find what works for your customers based on behaviour and intent.
- Offer a discount to complete checkout
- Show popups to users who’ve reached checkout but haven’t purchased
- Offer free product samples post-purchase to boost repeat orders
- Use a lead magnet like a guide or bonus item for users to enter their email address
- Promote upcoming product launches by collecting pre-launch interest lists
💡 Exit offers are not just for discounts — use them to grow your email list, build loyalty, and increase customer lifetime value.
Find out what makes exit intent popups so awesome and how you can set up your own in minutes.
One major friction point in online shopping is not knowing if a store ships to your region. For website visitors, this can lead to immediate drop-off — especially if they’re browsing from overseas.
With Gleam Capture, you can create a geo-targeted message that shows visitors they’re in the right place. Use the Bar layout to display region-specific shipping info or run offers by country to boost trust from the start.
Gathering feedback directly from your customers based on recent purchases is one of the best ways to improve customer service and refine your ecommerce store experience.
With Gleam Rewards, you can embed a feedback form that rewards users for their input. Ask what went wrong, what could be better, or what they loved — then act on it to improve loyalty and repeat business.
Just drop the widget on your order confirmation page or follow up via email. You’ll gain insight, identify trends, and increase lifetime value.
Do you have great products to give away? Run a Gleam-powered contest and use it to build awareness, drive traffic to your product pages, and ultimately increase conversions.
Here are just a few variables you can experiment with:
- Which products generate the most excitement from your audience?
- What’s the ideal campaign length to maximise entries?
- How does timing a giveaway with a sale impact conversion?
- Can you sell online better by following up entries with a targeted coupon code?
- What happens when you co-host with another store or blogger for bigger reach?
🎯 The takeaway: giveaways help you learn what your audience loves — and turn that insight into better offers that drive real sales.
Gleam makes it easy to test all of this in a matter of minutes — no coding, no guesswork.
One of the easiest ways to boost your campaign’s conversion rate is to create a dedicated landing page for your contest. Instead of relying on generic product links, give your campaign its own spotlight.
Choose a short, memorable URL like:
https://yoursite.com/giveaway
This strategy works across all ecommerce websites and is a simple way to capture attention and collect more entries — especially when you're also running ads or email promotions.
Check out our documentation on setting up your own Competition or get started right away!
Many online store owners overlook one of their most valuable traffic sources — existing customers. A quick way to reach them is by using Gleam’s Capture to promote your giveaway with an on-site button.
This ensures every visitor sees your contest without relying on email or social alone.
💡 These buttons are a low-friction way to promote your contest while improving your conversion rate sitewide.
Some of the highest-converting campaigns on Gleam are short, punchy flash sales that combine urgency with incentives. But don’t just slash prices — make your sale interactive.
With Gleam’s Rewards widget, you can let users unlock a coupon code by completing actions like sharing a post, referring a friend, or joining your list. These social signals not only spread the word but increase your shopping cart value and build deeper intent.
Need inspiration? Use flash sales to test what product descriptions drive the most interest — or which SKUs are trending. Then offer smart incentives to accelerate action.
https://yoursite.com/sale/4th-july
Check out our documentation on setting up your own Rewards or get started right away!
Want to maximise visibility for your current campaign? Use Gleam’s Notification Tab to show a floating button across your entire site — no matter what page a user is on.
This strategy helps drive consistent website traffic to your active contests or sales, increasing your chances of conversion with minimal effort.
User-generated content (UGC) is one of the most effective ways to turn customers based on real purchases into ambassadors for your brand. And it is no secret that visuals — especially from social media platforms — can dramatically improve your conversion rate.
Why do UGC galleries work so well?
- ✅ They build social proof
- ✅ They’re relatable and authentic
- ✅ They create trust through volume and variety
- ✅ They encourage a sense of belonging around your ecommerce store
Use Gleam’s Gallery to create a dynamic hub that pulls in images from hashtags or uploads — then embed it on your site to inspire new visitors and close more sales.
Check out our documentation on setting up your own photo gallery or get started now!
One of the fastest ways to scale reach is to collaborate with other ecommerce store owners and online businesses. When you run a Gleam-powered partner giveaway, you’re not just tapping into your own traffic — you’re getting exposure to a customer base that’s 10–100x bigger.
This works both ways:
- Partner with larger retailers to promote your products
- Collaborate with similar brands to expand your online store audience
🤝 This tactic consistently delivers ROI — especially when you're launching new SKUs or trying to increase ecommerce sales with minimal ad spend.
Many ecommerce websites have blogs, but few use them to their full potential. If you're getting traffic but not leads, you’re missing out.
Use Gleam’s Capture to add email marketing opt-ins tied to your blog posts. Offer a lead magnet — like a downloadable guide, checklist, or exclusive offer — to collect more email addresses and turn content readers into buyers.
We boosted blog opt-ins by over 1000% using this method. The result? More traffic, more engagement, and more conversions.
Check out our helpful documentation for step by step instructions on setting up your own Capture or get started right away!
Reviews are one of the strongest signals in online shopping — and they directly impact your conversion rate.
But most users don’t leave reviews unless something goes wrong. Gleam makes it easy to incentivise positive feedback by offering rewards when customers share their experience.
Use our Rewards widget to prompt customers after purchase, on the thank-you page, or via follow-up email. Offer a small bonus, discount, or even sweepstakes entry in exchange for feedback.
Building trust through reviews is one of the most scalable ways to improve customer service and lifetime value — and it takes just a few minutes to set up.
Launching new products is more than just an announcement — it is a chance to build hype, engage your audience, and drive fast results for your online store.
- Build a targeted pre-launch list to notify fans the moment your product is live. This works especially well for ecommerce websites that drop limited inventory.
- Run a giveaway to preview your new launch and offer an exclusive discount code to everyone who enters but doesn’t win.
- Use popups or bars via Capture to showcase your new product site-wide — include a clear CTA and sharp product descriptions to drive attention.
- Pair your launch with a follow-up campaign that reinforces value and builds momentum, helping you increase ecommerce sales from day one.
Your product deserves a crowd. Gleam helps you build it.
Promote your e-commerce store with lead generation tools, product-focused giveaways, flash sales, and referral campaigns. Click to learn how to create campaigns that boost engagement and drive traffic.
Use popups to reduce abandonment, grow your email list, and launch limited-time campaigns to drive urgency. Click to discover proven strategies that boost revenue and cart completion.
Improve your conversion rate by optimising your site, simplifying checkout, and offering exit-intent popups with valuable incentives. Click to see how small tweaks lead to big sales lifts.
You Might Also Like
20 Effective Email List Growth Tactics for E-Commerce
Learn some of the top tips to grow your E-commerce database from 0 to hero in this incredible how-to guide.
Popup Ideas to Grow Sales and Collect Emails
Explore high-converting popup ideas designed to collect email addresses, reduce cart abandonment, and capture leads.
8 Ways to Promote an E-Commerce Business With Gleam
Launching a new E-commerce business? Learn how Gleam can help you promote your business and grow your social following with this helpful guide.
How to Give Out E-Commerce Coupons
Learn how you can use Gleam to give out coupon codes that will drive sales and other powerful actions.
