Drive Customer Retention With Post Checkout Coupons
Learn how to increase customer retention, improve customer satisfaction, and drive repeat sales by using smart post-checkout coupon tactics with Gleam.
Acquiring a new customer is often more expensive than keeping an existing one, which is why strong customer retention strategies are essential for long-term growth. The key is to consistently deliver value and exceed customer expectations — not just at the point of sale, but well beyond it.
• 93% of U.S. consumers have used a coupon in the last year
• 67% made an unplanned purchase simply because they had a coupon
• 61% say coupons improve their opinion of a brand
• 48% are more likely to share a brand on social media when offered a coupon
• 38% are more likely to return as repeat customers after receiving a coupon
• Source: DemandSage – Coupon Statistics 2024
One of the most effective ways to increase customer retention is by offering discount codes immediately after checkout. These incentives are a great way to thank loyal customers, motivate repeat purchases, and build stronger ties with your customer base over a longer period of time.
Let’s take a look at how to deliver these offers using Gleam — and turn every new sale into a retained customer who keeps coming back for your products or services.
Post-checkout popups are a simple but powerful way to encourage customers to return. By showing a targeted discount offer right after purchase, you can improve customer experience (CX) while collecting valuable leads.
With Gleam Capture, you can instantly trigger a coupon popup as soon as a customer completes a successful purchase.
Use the Current URL rule to trigger your popup only when users reach your confirmation or thank-you page:
You can also gate coupons behind email signups to build your list while delivering offers. This tactic not only increases customer loyalty, but also helps boost customer satisfaction by keeping your existing customers informed about future deals.
Check out our helpful documentation for step by step instructions on setting up your own Capture or get started right away!
Rewards campaigns are a great way to deliver post-checkout coupons while encouraging actions that help strengthen your customer base.
With Gleam Rewards, you can gate a discount behind actions like email signups, social media follows, or even sharing with friends. This drives both repeat purchases and word-of-mouth, which contributes to a higher customer retention rate over time.
Embed the Rewards widget directly into your post-checkout page:
Or launch it in a popup tab to keep your message front and center:
Check out our documentation on setting up your own Rewards or get started right away!
Want to drive repeat sales and grow your community? Use a giveaway to deliver discount codes on your post-checkout page.
With Gleam, you can reward repeat customers who complete actions like follows, retweets, or Viral Shares. Then unlock their coupon once the required actions are complete.
You can even gate the Coupon action until users have shared or followed your brand:
Just like with Rewards campaigns, you can embed your giveaway on the post-checkout page or show it as a popup.
Check out our documentation on setting up your own Competition or get started right away!
By using post-checkout coupons as part of your customer retention strategies, you can boost sales, grow your list, improve customer service, and foster loyalty — all while delivering a better customer experience (CX). Whether you're incentivising your existing customers or turning new customers** into long-term brand advocates, Gleam makes it easy to deliver value and increase retention with every order.
Post-checkout coupons reward recent buyers, encourage repeat purchases, and improve customer loyalty by keeping your brand top-of-mind.
The best time to offer a discount is right after checkout, when customers are most engaged and open to returning soon.
Yes — with Gleam Capture, you can collect email signups and automatically deliver a coupon in the same flow to grow your list and drive loyalty.
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