Drive Customer Retention With Post Checkout Coupons

Find out how you can use coupons and discount codes to boost customer retention.

Acquiring a new customer takes a lot more cost and effort than retaining an existing one, so it's well and truly worth putting some tactics in place to ensure that your customers are always coming back for more.

One of the best ways you can do this is by offering up discount codes to customers as soon as they make a purchase. There's no better way to encourage potential customers to make a purchase than offering them a discount, and offering existing customers a discount on a future purchase is the perfect way to drive retention.

Let's take a look at a few of the best ways you can boost retention by distributing post checkout coupons with Gleam:

One of the best ways you can increase retention with post checkout coupons is by triggering a popup containing your discount code when customers complete a successful checkout.

Creating a post checkout popup is easy with Gleam's Capture app. WIth Capture you can trigger a popup at the perfect moment and give customers an exclusive coupon as soon as they reach your post checkout page.

Offer Post-Checkout COupons With Gleam Capture

You can create a post checkout popup coupon by using our Current URL rule and setting it to trigger as soon as customers reach your post checkout page.

Trigger popups when a user checks out using Gleam's behavioural rules

When you use a popup like this to distribute coupons, you will be able to gate your discount behind an email signup. This will allow you to use your discounts to not only drive sales, but also grow your mailing list which will help you keep your customers in the loop and sustain long-term customer retention.

Drive Sales And Grow Your Mailing List With Capture

Check out our helpful documentation for step by step instructions on setting up your own Capture or get started right away!

You can also use post checkout coupons to increase customer retention and bolster your online following by running a campaign with Gleam's Rewards app. With Rewards, you can gate your coupon behind a wide selection of actions including email signups and social media visits.

Just remember to make it nice and easy for customers to unlock their discount, you don't want users dropping off because you made it too difficult to claim a coupon.

Take a look at this demo campaign we put together to get an idea of what your own coupon campaign could look like:

  Use This Template On Gleam

Running a Rewards campaign on your post checkout page is an outstanding way to keep customers coming back time and time again. By offering up enticing discounts you will drive future sales and incentivise actions which will bring users into your online community where you can continue to build loyalty and promote all of your products and special offerings.

When you run a post checkout rewards campaign you can embed it directly into your post checkout page:

Gleam Rewards on Post Checkout Page

Or you can run it in an eye-catching popup tab:

Gleam Rewards Popup on Post-Checkout Page
Boost Customer Retention With Rewards

Check out our documentation on setting up your own Rewards or get started right away!

Another fantastic way to drive action and boost retention is by running a giveaway on your post checkout page.

Giveaways are perfect for driving a wide array of powerful actions which can help you solidify your relationship with recently acquired customers and encourage the sharing of your brand via Tweets, Retweets, and Viral Shares.

Plus, you can use Gleam's powerful Coupon action to give out discount codes from within your giveaway and drive a whole lot of repeat purchases.

Take a look at this demo Competition to see what your own post checkout giveaway could look like:

  Use This Template On Gleam

You can even lock your Coupon action until users have completed your other actions, allowing you to use your valuable discounts to drive the actions that matter most to you.

Just like with Rewards campaigns, when you run a post checkout giveaway you can choose to embed your campaign directly into the page, or run it in a popup tab.

Drive Action and Encourage Sales With Giveaways

Check out our documentation on setting up your own Competition or get started right away!

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Ahron Burstin

Ahron is a Growth Marketer at Gleam. Shoot him a Tweet if you got something out of this post ☺