ShortCircuit, NZXT, and Intel. Case Study
The NZXT H2 Mini PC Giveaway generated 35,830 engagement actions from 4,727 participants, while driving traffic to partner YouTube channels and community platforms. It shows how giveaways can connect creators, brands, and audiences across multiple channels.
Author
Charlotte Czarnota
United Kingdom
Content Marketer
Products Used
Date of Publication
Campaign Performance
The campaign performed strongly, driving high participation and multiple actions per user, reflecting effective engagement across content, social, and community channels.
Over the past decade, the ShortCircuit team used giveaways as a consistent tool to engage its audience and amplify brand partnerships. Through Gleam’s competition platform, ShortCircuit launched 465 campaigns, collaborating with technology brands such as NZXT and Intel to connect viewers with new products and communities.
Rather than treating giveaways as isolated promotions, ShortCircuit integrated them into a broader marketing ecosystem that included creator content, social media engagement, and community growth initiatives. This approach delivered value for both participants and partner brands seeking meaningful audience interaction.
One recent example, the NZXT H2 Mini PC Giveaway, demonstrates how a well-structured campaign drove engagement across multiple channels simultaneously.
The Challenge
Capturing and maintaining audience attention required more than a single promotional moment. Technology brands and creators needed to coordinate multiple platforms, including video content, social media, and community spaces, to maximise visibility and engagement.
ShortCircuit and its partners aimed to:
Encourage deeper interaction with video content
Increase visibility for partner brands
Grow community membership and social followings
Deliver measurable engagement across platforms
Traditional giveaways attracted participants but often generated short-term engagement. The team needed a system that positioned campaigns as part of a repeatable engagement framework, supporting both creator content and brand collaborations over time.
The Strategy
ShortCircuit used Gleam’s competition platform to build multi-action campaigns that encouraged participants to interact across the content ecosystem.
Instead of limiting users to a single entry method, each campaign included multiple engagement actions:
This structure transformed the giveaway into a multi-platform engagement campaign, driving deeper interaction with content, brands, and community channels.
Campaign Execution
The NZXT H2 Mini PC Giveaway brought together ShortCircuit, NZXT, and Intel in a coordinated campaign promoting new hardware while driving audience interaction.
The campaign ran across several channels:
ShortCircuit video content showcasing the product
Social media engagement across X, Instagram, and Facebook
Community growth through the NZXT × Intel Club
Interactive entries linked to “secret code” mechanics within video content
By integrating participation directly into the viewing experience, the campaign increased engagement with content and drove traffic to partner channels.
This structure extended the campaign beyond a single platform, creating a connected network of engagement across creators, brands, and communities.
Results
The campaign delivered strong engagement across platforms:
21,315 campaign impressions
4,727 participants
35,830 total engagement actions
22.18% conversion rate
Participants completed multiple actions on average, interacting with several parts of the campaign ecosystem.
Additional results included:
4,000+ visits to partner YouTube channels
3,400+ new members joining the NZXT × Intel Club
Social follows and repost activity across multiple platforms
Active participation in “secret code” entries tied to video content
These results show how giveaways functioned as coordinated amplification campaigns, delivering value for both creators and brand partners.
A Decade of Campaigns
The NZXT H2 Mini PC Giveaway represents one example within a broader engagement strategy.
Over 10 years, ShortCircuit launched 465 competitions using Gleam, establishing giveaways as a consistent tool for connecting audiences with technology products and partner brands.
This long-term approach created a scalable campaign model supporting:
Hardware product launches
Brand collaborations
Creator content promotion
Community growth initiatives
By integrating campaigns into content releases, ShortCircuit built a repeatable system that extended beyond one-off promotions.
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