Run a baby photo contest to connect with new parents, showcase products, and collect high-quality leads.
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Baby Photo Contest Template
Run a baby photo contest to connect with new parents, showcase products, and collect high-quality leads.
Ideal for baby gear brands, parenting blogs, and e-commerce stores running an in-store or online baby contest.
Feature 4–6 product-aligned themes (First Smile, Cozy Nap, Cute Outfit). Pin your landing page and add a countdown to lift submissions.
What This Template Does
- Collects adorable entries with Upload (mandatory)
- Drives shopping and event info with Visit a Page
- Builds a segmented list via Subscribe
- Expands reach using Viral Share plus social boosts (Instagram Follow, Instagram Comment, Facebook Check-In)
- Rewards real shoppers with a receipt-based Secret Code
- Inspires planning with Pinterest Select a Board and Pinterest Select
Benefits
- Showcases strollers, baby monitors, diaper bundles, and nursery essentials
- Generates user-generated content for PDPs and social proof
- Increases in-store visits and verifies buyers with receipt codes
- Captures product intent to personalize follow-ups
Who Should Use It
- Baby gear brands and omni-channel retailers
- Parenting blogs and communities running sponsored giveaways
- Local baby stores hosting demo days and photo events
Frequently Asked Questions
A brick and mortar business operates from a physical location, like a gym, café, or boutique—not just online. Expand to learn how these businesses differ from eCommerce brands.
Yes. Contests can boost in-store visits by rewarding participation with local experiences or redemptions. Tap to explore how giveaways bring people into your store.
Use Gleam to run a store giveaway with QR codes, location-specific actions, and social entry mechanics. Expand to learn the full setup process for brick and mortar retailers.
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How to Set Up Your Baby Photo Contest
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Select the Baby Photo Contest Template
Use this pre-built structure to collect photos and drive store visits.
➡ Review supported actions -
Add Product-Aligned Prizes
Offer a stroller or travel system, smart monitor bundle, diaper subscription, or nursery accessories. -
Add High-Value Entry Actions
Include Upload (mandatory), Visit a Page, Newsletter, Viral Share, Instagram Follow/Comment, Facebook Check-In, Pinterest Save/Select, and Secret Code (receipt).
➡ Configure supported entry methods -
Link Key Product & Event Pages
Point Visit to category pages, demo-day details, and store locations. -
Encourage Social Sharing For Bonus Reach
Enable referrals to reach local parent groups and friends.
➡ Enable referral actions -
Customise Branding And Messaging
Apply the peach/sky palette from your banner with Honey Mustard CTAs.
➡ Customise your giveaway look -
Promote Across Multiple Channels
Announce on Instagram, Pinterest, Facebook, email, and your homepage hero.
➡ Install a Competition Page -
Draw Winners And Announce Results
Use the draw tool, verify eligibility (receipt codes), then announce winners with privacy-safe details.
➡ Draw and verify winners
Help
Similar Templates
Run a baby photo contest to connect with new parents, showcase products, and collect high-quality leads.