Basic Instagram Giveaway

This beginner-friendly Instagram giveaway template helps you launch a simple, engaging contest to grow your Instagram following, reward your audience, and boost engagement — all in just a few clicks.

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Basic Instagram Giveaway

Designed to simplify the process, this template includes the most effective Instagram actions like following your account, viewing a photo, commenting on a post, and even subscribing via email. No manual tracking or comment scraping required.

Whether you're looking to promote a product, grow your community, or increase reach on your Instagram account, this template is the fastest way to get started. You can run your giveaway confidently with full compliance and a built-in Instagram giveaway picker for random winner selection.

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Template Features

Pre-built structure for Instagram giveaways
Supports Instagram actions: Follow, Visit, Comment, View
Optional email signup for lead capture (GDPR-compliant)
Random winner selection via built-in Instagram giveaway picker
Customisable copy, visuals, and terms
Shareable campaign link or embed on any website

Benefits of Running an Instagram Giveaway

Running an Instagram giveaway helps you drive targeted traffic, boost engagement, and grow your online presence. With this template, you can:

Attract new Instagram users and increase your follower count
Encourage user interaction through tagging friends and comments
Promote specific products or services through giveaway content
Collect email addresses to support your broader email marketing efforts
Increase visibility in your Instagram feed and Instagram stories
Stay compliant with official rules and streamline the process with automated entry tracking

Who Should Use This Template

This template is ideal for small businesses, creators, ecommerce brands, and social media marketers who want to host an Instagram giveaway quickly and efficiently.

If you're launching a product, celebrating a milestone, or looking for a fun way to engage your target audience, this is a great starting point. It also suits marketers who want to integrate giveaways into their broader digital marketing strategy without the hassle of manual entry verification.

Integration Support

Instagram (Visit Profile, Follow, View Post, Comment on Post)
Email platforms like Mailchimp, Klaviyo, and ActiveCampaign
Gleam’s built-in random selection engine
Optional Zapier integration for workflow automation
GDPR-compliant consent and data handling

Explore Instagram integrations at:
/instagram

Official Gleam Resources

Frequently Asked Questions

Follow Instagram's guidelines: disclose that it’s not affiliated with Instagram, include clear terms, and comply with local laws.

To run an Instagram giveaway, define a clear prize, set simple entry rules, promote widely, and use a tool like Gleam to manage entries and choose a winner fairly.

Pick a winner fairly by using a trusted Instagram giveaway picker tool like Gleam that tracks all eligible entries automatically.

Instagram giveaways work by offering a prize in exchange for users completing simple actions like following, liking, or commenting.

Yes, Instagram giveaways are legal if you follow Instagram’s rules and comply with local laws.

Integrations

Instagram

Help

See all

40 Giveaway Ideas For Generating Leads

How To Use An Instagram Giveaway Picker To Choose Winners

How to Get More Likes on Instagram: 50+ Expert Tips

Instagram Giveaway Rules and Guidelines

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How To Run a Basic Instagram Giveaway

Set up your campaign
Add your prize details, campaign name, image, start/end dates, and any required Instagram giveaway rules. Make sure your messaging clearly communicates the value and how to enter.
Some popular Instagram giveaway ideas include:
- Fashion brands: offer a limited-edition item or store credit
- Beauty accounts: give away a new product set or subscription box
- Food influencers or cafes: offer a meal, voucher, or home delivery prize
- Fitness brands: give away equipment, classes, or branded merchandise
- Digital creators: offer access to a paid course, community, or coaching session
Choose your entry actions
Select from the predefined Instagram actions to encourage authentic engagement. This template includes:
- Visit @Gleamapp on Instagram
- Follow @Gleamapp on Instagram
- View this Photo on Instagram
- Comment on this Instagram Post
- Subscribe to Our Giveaway List
You can also add a GDPR-compliant email address field to grow your mailing list alongside your social reach.
Publish and promote your giveaway
Share your giveaway link in your Instagram bio, promote via Instagram stories, your Instagram feed, and across your other social media platforms. Use clear CTAs to invite users to enter the giveaway.
Pick and announce the winners
When the giveaway ends, use Gleam’s built-in Instagram giveaway picker for random selection. Then create a post or story to publicly announce the winners and close the campaign.
Be sure to follow Instagram’s official giveaway rules, including proper disclosures and eligibility information in your post and terms.