Running a social media contest is one of the fastest and most effective ways to grow your audience, increase visibility, and build brand loyalty across multiple platforms.
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Social Media Contest Template
Running a social media contest is one of the fastest and most effective ways to grow your audience, increase visibility, and build brand loyalty across multiple platforms.
With this Gleam template, you can quickly launch contests that promote your channels, reward your fans, and drive real engagement with meaningful entry actions.
Whether you’re looking for ideas for Instagram giveaways, trying to grow your YouTube channel, or running Facebook contest ideas for your next product drop, this template is the ultimate shortcut to success. Drive leads, boost reach, and turn viewers into customers — all from one easy-to-share campaign.
Use Viral Shares to give extra entries to users who refer their friends to kickstart viral growth and connect with tons of fresh, excited leads!
Template Features
- Actions for Facebook, Instagram, X (Twitter), YouTube, TikTok, Threads, and Bluesky
- Optimised for both desktop and mobile
- Supports both random and performance-based selection methods
- Built-in gallery import from social platforms to showcase entries
- Customisable branding and copy for any vertical or niche
Benefits
- Boost your following across all social media platforms
- Promote your latest product or service or launch
- Gather leads, collect UGC, and increase engagement
- Offer gift cards, discount codes, or exclusive giveaway prizes
- Maximise reach through sharing, tagging, and multi-platform entry actions
Who Should Use It
This template is ideal for:
- Small businesses looking to run their first social contest
- Marketing teams planning a multi-channel giveaway campaign
- Brands launching a product and wanting to build hype
- Influencers seeking type of contest ideas to reward their audience
- Agencies running marketing campaigns for clients across multiple platforms
Integration Support
- TikTok Action
- Threads Action
- Bluesky Action
- YouTube Integration
- X (Twitter) Integration
- Facebook Integration
- Instagram Integration
Official Gleam Documentation
Frequently Asked Questions
Promote your Twitter giveaway by sharing it across social platforms, emailing your audience, and adding a banner to your website. Gleam helps centralize the campaign to track entries from all sources.
Use giveaways to collect leads, drive referrals, and encourage social shares. Expand this FAQ to see how Gleam helps startups and brands go viral.
Integrations
Help
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See allHow to Set Up This Social Media Contest Template
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Choose Entry Actions Across Platforms
Enable actions for each platform you want to promote — Instagram follows, Facebook visits, TikTok views, and more
➡ Explore entry actions -
Customise Your Branding and Prize
Use an image and CTA that highlights the giveaway prizes, such as “Win a Gift Card” or “Enter to Boost Your Setup”
➡ Design your capture -
Define Target Audience & Entry Options
Use behavioural filters or geo rules to reach your exact target audience and provide super easy entry steps -
Add Viral and Daily Engagement Actions
Enable sharing and daily visit bonuses to increase brand awareness and build loyalty -
Promote the Social Media Competition Across Channels with Giveaway Posts
Create a compelling giveaway post on each platform to announce and link to the contest -
Monitor Real-Time Results
Track entry sources, shares, and completion rates using Gleam’s analytics tools -
Pick a Winner & Announce It
Use Gleam, the best giveaway platform, to randomly select a winner or reward high-performing entries. Announce it publicly to close the loop
➡ Announce winners
Help
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Running a social media contest is one of the fastest and most effective ways to grow your audience, increase visibility, and build brand loyalty across multiple platforms.