Boost engagement and brand awareness with a Twitter Hashtag Contest that encourages users to post with your chosen hashtag.

Use this template

Overview
How to Use
Help
Similar Templates

Twitter Hashtag Contest Template

Boost engagement and brand awareness with a Twitter Hashtag Contest that encourages users to post with your chosen hashtag.

This cost-effective strategy helps you grow your audience in real time by turning your Twitter account into the center of a viral campaign.

By running a Twitter hashtag contest, participants Tweet using your branded hashtag for a chance to win. It’s a proven way to expand reach, create organic buzz, and get your content shared by a target audience genuinely interested in your brand.

Trick

Combine Hashtag Actions with Tweet Actions to let users post from a pre-made template or create their own entries using your branded hashtag.

What This Template Does

Collects branded content with Hashtag Actions for specific hashtags
Drives organic engagement through Post Actions on X to boost reach
Builds brand awareness with participants sharing from their own profiles
Helps you choose a winner fairly using Gleam’s Random Winner Picker

Benefits of This Template

Creates real-time conversations around your brand
Expands visibility across social media and digital marketing channels
Encourages user-generated content at scale
Boosts engagement and impressions with minimal cost
Offers a fair and transparent way to select winners

Who Should Use It

Brands looking to run a Twitter contest that drives awareness
Digital marketing teams managing social media campaigns
Businesses collaborating with Twitter influencers
Any company aiming to reach a broader target audience

Integration Support

Official Gleam Resources

Frequently Asked Questions

Weekdays between 12–3 PM often perform best, but use your Twitter Analytics tool to test what works for your audience.

Twitter encourages frequent posting for consistent growth. Post more often during a campaign to boost visibility.

Offer relevant rewards like gift cards, your product, or exclusive perks tailored to your audience.

Use visuals, encourage photo submissions, and include hashtags to increase visibility and interaction.

Promote your Twitter giveaway by sharing it across social platforms, emailing your audience, and adding a banner to your website. Gleam helps centralize the campaign to track entries from all sources.

Integrations

Twitter / X

Help

See all

How To Get More Followers On X

X Giveaway Rules and Guidelines

Similar Templates

See all

Bluesky Giveaway Template

Basic Facebook Giveaway

Basic Instagram Giveaway

Boost Instagram Engagement

Instagram Bio Giveaway

Basic Twitter / X Giveaway

How to Set Up Your Twitter Hashtag Contest

Select the Twitter Hashtag Contest Template in your Gleam dashboard
➡ Open the template here
Define your branded hashtag and outline clear terms and conditions
Configure Hashtag Actions to collect valid entries
Allow users to post with Tweet Actions for pre-made or custom posts
Promote your contest on your Twitter timeline, landing pages, and across other social media
Increase visibility by collaborating with Twitter influencers or using Twitter polls for added engagement
After the contest, choose a random winner fairly and announce results publicly