Get your customers involved and generate buzz with a Black Friday Photo Contest.
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Black Friday Photo Contest Template
Get your customers involved and generate buzz with a Black Friday Photo Contest.
Invite your audience to submit photos for a chance to win prizes, while also collecting valuable user-generated content (UGC) that you can repurpose in your social media, email campaigns, and other marketing strategies.
Black Friday, celebrated on the day after Thanksgiving (November 29 in 2024 and November 28 in 2025), is one of the biggest shopping days of the year in the United States and across the world. Running a Black Friday contest in the lead-up to your sale gives you the perfect opportunity to create hype, engage your community, and showcase your products in action.
Offering a high-value prize, such as a gift card or a voucher to use during your Black Friday sales, can encourage participation while also ensuring winners return to shop during the holiday shopping season.
Promote your contest across all active channels, from social media to your mailing list, and encourage entrants to share their submissions publicly. This spreads the word about your Black Friday promotions and drives more visibility for your sale.
What This Template Does
- Captures leads with Subscribe Actions to build your Black Friday mailing list
- Collects photo submissions with Media Upload Actions for user-generated content
- Expands your reach with Viral Share Actions that drive referrals and sharing
- Provides authentic customer photos to use in your Black Friday promotions
Benefits of This Template
- Generates authentic UGC to showcase your products during the holiday shopping season
- Creates excitement ahead of Black Friday shopping and builds community engagement
- Drives organic visibility on social media when participants share their contest photos
- Incentivises shoppers with prizes like vouchers, gift cards, or store credit
- Strengthens your brand presence during the most competitive shopping days of the year
Who Should Use It
- E-commerce brands preparing for Black Friday and Cyber Monday campaigns
- Major retailers planning large-scale Black Friday promotions
- Businesses wanting to collect authentic product photos from real customers
- Marketers searching for fresh ways to drive engagement during Thanksgiving weekend and beyond
Integration Support
- Subscribe Actions to collect leads for Black Friday deals
- Media Upload Actions to gather photo entries
- Viral Share Actions to encourage shares and expand your audience
Official Gleam Resources
- Photo Contest Guide – Learn how to run engaging and effective photo contests.
- Instagram Photo Contest Guide – Best practices for maximising engagement on Instagram.
- Black Friday Promotion Blog Post – Proven strategies to make the most of your Black Friday sales.
- Competition Installation Guide – Step-by-step instructions to install or host your contest.
Frequently Asked Questions
Great back to school giveaway prizes include backpacks, stationery, tech accessories, or gift cards. Click to explore more prize ideas that resonate with students, parents, and educators.
The ideal time to launch your back to school giveaway is late July through early September. Click to learn the best timing by region and audience type.
Yes — giveaways work great when paired with a school sale or discount offer. Click to discover how to increase conversions using a giveaway + sale combo.
Help
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How to Set Up Your Black Friday Photo Contest
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Select the Black Friday Photo Contest Template in your Gleam dashboard
➡ Open the template here -
Define your prize (e.g., a $500 voucher or gift card to spend during your Black Friday sales) and set contest rules
➡ See our prize ideas for inspiration -
Add Subscribe Actions to capture new leads for remarketing
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Configure Media Upload Actions to collect photo submissions from participants
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Enable Viral Share Actions so entrants can refer friends for extra entries
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Promote the contest across social media platforms, your mailing list, and your website to maximise reach
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Announce the winner in the lead-up to your Black Friday deals to tie the excitement directly to your promotions
Help
Get your customers involved and generate buzz with a Black Friday Photo Contest.