Grow your email list with a Campaign Monitor giveaway template built for newsletter signup, audience segmentation, personalised follow-up, and SMS-ready subscriber data.
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Campaign Monitor List Growth Giveaway
Grow your email list with a Campaign Monitor giveaway template built for newsletter signup, audience segmentation, personalised follow-up, and SMS-ready subscriber data.
Use this Campaign Monitor giveaway template to grow your mailing list with a campaign built around newsletter signup, subscriber segmentation, and stronger personalisation.
Instead of collecting generic entrants and sending them into one broad follow-up sequence, this template helps you gather richer subscriber data before and during the campaign. With the Pre-Entry tab, you can collect profile fields that can be synced into Campaign Monitor, and with a preference-based multiple choice question, you can classify subscribers in a way that supports better segmentation, more relevant messaging, and stronger personalisation across future campaigns.
This makes the template ideal for brands that want to use a giveaway not only for email capture, but also for better-targeted campaigns, more personalised communication, and cleaner subscriber data for email and SMS-ready follow-up.
Use the Pre-Entry tab and the preference-based question together so your giveaway sends richer subscriber records into Campaign Monitor. This makes it easier to segment contacts, personalise content, and build more relevant follow-up based on what each subscriber actually wants to hear about.
What This Template Does
- Grows your list with a high-value newsletter signup action
- Uses Pre-Entry fields to collect subscriber data before users unlock the giveaway
- Captures subscriber preferences with a multiple choice question action that supports better segmentation and personalisation
- Encourages stronger engagement with page visit actions, video discovery, and social interaction
- Adds referral-driven reach through a built-in viral share action
- Uses a secret code action to encourage welcome email opens and post-signup engagement
- Rewards full participation with a bonus action at the end of the action stack
Benefits
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Attract More Subscribers at the Top of the Funnel: Running a competition with a Campaign Monitor integration gives people a clear reason to subscribe, helping you increase email capture volume faster than a standard signup form alone while keeping the entry experience engaging and conversion-focused.
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Collect Better Quality Lead Data from the Start: Instead of collecting only an email address, you can capture useful subscriber details through Pre-Entry fields and preference-based questions. This gives you richer first-party data that helps you understand who the entrant is and what kind of content, offer, or communication they want.
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Build a More Personalised Subscriber Journey: The more relevant data you collect and sync into Campaign Monitor, the more personalised your communication can become. You can tailor subject lines, email content, promotions, and follow-up timing based on profile fields and message preferences rather than sending the same campaign to everyone.
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Improve Segmentation and Personalisation: By mapping competition fields into Campaign Monitor and using structured questions that classify preference, you can build cleaner segments and deliver more relevant messages based on what each subscriber is most interested in.
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Support SMS-Ready Follow-Up: Collecting phone numbers alongside email addresses helps customers prepare for SMS-related workflows where supported. This creates stronger multi-channel communication opportunities and makes the subscriber record more useful after the giveaway.
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Increase Engagement Across Your Email Funnel: A better-structured list can support stronger open rates, click-through rates, and overall email engagement because subscribers receive more relevant content. Better subscriber organisation also helps reduce friction in your workflow by giving you a more targeted audience for campaigns and follow-up.
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Create Stronger Post-Competition Sales Opportunities: A competition should not end when the prize is awarded. When the campaign is connected properly to Campaign Monitor, it can continue generating value after the giveaway through segmented promotions, personalised follow-up, non-winner emails, and more relevant educational or sales-driven sequences.
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Strengthen the Full Email Marketing Funnel: This template helps turn a giveaway into a complete email marketing workflow by improving lead quantity, lead quality, personalisation, segmentation, SMS readiness, engagement, and downstream conversion potential.
Who Should Use It
- Ecommerce brands growing more personalised email lists
- DTC brands that want better segmentation and communication preferences from signup
- Businesses that want to prepare contacts for SMS-capable follow-up
- Agencies running acquisition campaigns tied to better targeting and personalisation
- Brands that want a Campaign Monitor workflow focused on segmentation, personalisation, and cleaner subscriber data
Frequently Asked Questions
Email marketing is using emails to connect with prospects or customers—nurturing relationships, promoting offers, and driving actions.
A mid-cycle email is a message sent between major campaigns to re-engage subscribers and maintain brand visibility.
Email marketing supports inbound growth by nurturing leads, educating prospects, and converting them into customers.
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How to Set Up Your Campaign Monitor Personalised List Growth Giveaway
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Set Up the Campaign Basics
Start with this template, then update the campaign title, dates, and prize so the promotion matches your audience and your email growth objective.
➡ Learn how to set up your competition -
Configure the Pre-Entry Fields
Open the Pre-Entry tab and add the subscriber fields you want to collect before entrants unlock the campaign actions. Start with useful built-in fields such as first name, last name, country, or phone, then add custom fields where needed for favourite category, subscriber type, or other segmentation data.
➡ Learn how to use custom fields -
Enable the Competition Subscriber List
Turn on Build Competition Subscriber List if you want Gleam to keep an internal subscriber list alongside your Campaign Monitor integration. This can help you manage entrant data inside the campaign as well.
➡ Learn how subscriber collection works -
Connect Campaign Monitor and Map Your Subscriber Fields
In the Subscribe to Newsletter action, connect Campaign Monitor and choose the list where new subscribers should be added. After that, open the custom field mapping settings and map your competition fields to the matching Campaign Monitor fields. This is important because it lets you pass data such as first name, phone, country, favourite category, subscriber type, or preference-based answers into Campaign Monitor instead of only sending an email address. By mapping these fields properly, you can improve segmentation, personalise campaigns, and create more useful follow-up across email and SMS-ready workflows.
➡ Set up the Campaign Monitor integration -
Add the Campaign Actions
Build the action stack around your main email growth objective. Use the mandatory Subscribe to Newsletter action as the highest-value conversion step, then support it with a preference-based multiple choice question, relevant visit actions, a featured video watch step, selected social channel actions, an Instagram comment action, a viral share action, and a secret code action tied to your welcome email. Finish with a Bonus action at the end of the stack to reward entrants who complete all previous actions.
➡ Learn about the Subscribe action
➡ Learn about Question actions
➡ Learn about Visit actions
➡ Enable viral sharing
➡ Learn about Secret Code actions
➡ Learn about Bonus actions -
Use the Question Responses for Segmentation and Personalisation
Use the answers from your multiple choice question to classify subscribers by messaging preference inside Campaign Monitor. This can help you create cleaner segments, more personalised content, and more relevant follow-up based on what each subscriber actually wants to receive.
➡ Set up the Campaign Monitor integration
➡ Explore Campaign Monitor segmentation
➡ Explore Campaign Monitor personalisation -
Customise the Campaign Design
Use Campaign Monitor-inspired colours, a strong prize-led heading, and a short entrant-facing description that clearly explains the key actions and incentive. -
Promote the Giveaway and Follow Up in Campaign Monitor
Share the campaign across your website, social channels, paid traffic, and existing email touchpoints. After the campaign ends, use Campaign Monitor to send a winner announcement, a non-winner follow-up, or a segmented campaign based on the profile fields, preferences, and actions collected during the giveaway.
➡ Learn how to promote your campaign
➡ Set up the Campaign Monitor integration
➡ Explore Campaign Monitor segmentation
➡ Explore Campaign Monitor personalisation
➡ Explore Campaign Monitor SMS -
Draw and Announce Your Winner
Once the campaign ends, review entries and use Gleam’s winner selection process to complete the campaign properly.
➡ Learn how to draw winners
Help
Similar Templates
Grow your email list with a Campaign Monitor giveaway template built for newsletter signup, audience segmentation, personalised follow-up, and SMS-ready subscriber data.