Get ahead of the competition and build massive hype with a Black Friday Giveaway in the week leading up to the biggest shopping day of the year.
Get ahead of the competition and build massive hype with a Black Friday Giveaway in the week leading up to the biggest shopping day of the year.
With Gleam’s 7 Days of Black Friday Giveaway template, you can create daily excitement, offer sneak peeks of upcoming deals, and draw winners every day to keep your audience engaged and returning.
Black Friday, held annually on the day after Thanksgiving (November 29 in 2024), is one of the biggest shopping events of the year. Retailers offering deep discounts across stores and online drive a surge in traffic, and giveaways are the perfect way to set your brand apart. By running a Black Friday Week campaign, you’ll not only engage existing customers but also attract new ones who are actively shopping for deals.
Offer daily bonus entries or tease tomorrow’s prize using Visit Actions. This keeps users checking back, drives more clicks to your listings, and ramps up anticipation for your Black Friday deals.
Use a plain subject line, a visible deadline, and one consistent landing page, and segment sends so repeat customers and new subscribers see different offers.
Use a popup offering a concrete incentive, like early access or a set discount, to capture emails from arriving traffic, and add a referral giveaway to bring in new subscribers through shares.
Free shipping removes the checkout fee that most often stops a Black Friday shopper who has already decided to buy.
Select the Black Friday Giveaway Week Template in your Gleam dashboard
➡ Open the template here
Define your prize pool (e.g., product bundles, gift cards, or sneak peeks at Black Friday deals)
➡ See our prize ideas for inspiration
Configure Subscribe Actions for daily updates and Visit Actions for sneak peeks
Add supporting growth actions such as Instagram Visits, Facebook Visits, and X Follows/Retweets
Drive excitement with Secret Code Actions or Bonus Entries to reward engagement
Expand campaign reach with Viral Share Actions to attract new participants
Promote your giveaway daily through email campaigns, social media posts, and your Black Friday landing page
Get ahead of the competition and build massive hype with a Black Friday Giveaway in the week leading up to the biggest shopping day of the year.