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Increase Product Subscriptions

Want to boost your user base and grow your product subscription numbers? This Gleam template is designed to help you drive new signups by running a targeted product giveaway that offers a compelling incentive to join or trial your service.

All you need to do is offer a prize your audience will care about — like a free subscription plan, account upgrade, or promotional product — and ask entrants to sign up and submit their username or user ID. This is especially powerful for SaaS tools, subscription boxes, and direct-to-consumer platforms.

You can also collect feedback during entry and promote your subscription service across social media platforms to reach a wider audience.

Tip

Want to increase viral reach? Use Viral Shares to give bonus entries to users who refer their friends!

Template Features

  • Custom entry form to capture username or user ID after signup
  • Built-in compliance with purchase-required entries via alternate method
  • Optional question field for UX or feature feedback
  • Fully mobile-optimised and GDPR-compliant
  • Ideal for software, ecommerce, and subscription offering promotions

Benefits

  • Incentivise product signups using promotional giveaways
  • Drive conversions for new or trial subscription plans
  • Use giveaways to test new marketing tools or campaign messaging
  • Build brand awareness and grow your lead list
  • Collect insights into user friction, upsell intent, or product experience
  • Use content and referrals to expand reach with user generated content

Who Should Use It

This template is ideal for:

  • SaaS startups running product launches or beta invites
  • Subscription service brands like beauty boxes or tools like Stitch Fix
  • Marketing campaigns looking to increase trial activations
  • Online store platforms adding paid plans or gated features
  • Any business running giveaways and contests to promote their products or services

Integration Support

Official Gleam Documentation

Frequently Asked Questions

How Can A Popup Signup Form Improve My Beta Program?

Signup popups help you collect more beta testers without disrupting the user experience. Click to learn how to use them effectively for your pre-launch list.

Are Giveaways A Sustainable Way to Grow?

Yes—when tied to long-term goals. Use them to grow lists, activate users, or launch products strategically.

What Is The Best Email List Growth Strategy For E-Commerce?

The best strategy uses always-on opt-ins, popups, and incentives—placed across the funnel to capture and convert. Click to see how to turn passive traffic into active subscribers.

What’s The Best Way to Collect Emails Using Popups?

Use behaviour-based popups like exit intent or scroll triggers, paired with a clear incentive and minimal form fields. Click to learn how to capture emails efficiently without hurting UX.

How Can I Use Contests to Build My Email List?

Use contests to offer a relevant prize in exchange for email—and follow up with offers for non-winners. Click to see how to turn giveaway traffic into subscribers and customers.


Help

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How to Set Up This Product Subscription Giveaway Template

  1. Choose the Correct Entry Action Type
    Use the custom entry field to collect proof of signup such as a username, email, or user ID for your product subscription
    Explore custom actions

  2. Customise Your Design to Match Your Subscription Offering
    Add branded visuals, copy, and subscription plan info. Highlight the prize, such as “Win a 3-month Pro plan free”
    Design your capture

  3. Connect Your Email or CRM Integrations
    Add entrants to your email flow or onboarding campaigns. Collect emails for remarketing or to announce the winner

  4. Define Targeting Rules Using Behavioural Triggers
    Segment by country, pricing tier, or campaign stage to maximise relevance

  5. Configure Post-Capture Messaging
    Confirm that the user’s entry is received and restate how the winner selection will work. You can also promote upgrade options

  6. Install Your Capture Using the Javascript Snippet
    Embed the campaign on your homepage, pricing page, or product landing page
    Installation methods

  7. Test and Promote Your Campaign Across Channels
    Promote via social media, onboarding emails, and product announcements. Use messaging like “No credit card required to enter” where appropriate

Hobby
Increase Product Subscriptions

Want to boost your user base and grow your product subscription numbers? This Gleam template is designed to help you drive new signups by running a targeted product giveaway that offers a compelling incentive to join or trial your service.

Run Your Own Giveaway Today

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