Want to boost your user base and grow your product subscription numbers? This Gleam template is designed to help you drive new signups by running a targeted product giveaway that offers a compelling incentive to join or trial your service.

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Product Subscription Giveaway Template

All you need to do is offer a prize your audience will care about, like a free subscription plan, account upgrade, or promotional product, and ask entrants to sign up and submit their username or user ID. This is especially powerful for SaaS tools, subscription boxes, and direct-to-consumer platforms.

You can also collect feedback during entry and promote your subscription service across social media platforms to reach a wider audience.

Tip

Want to increase viral reach? Use Viral Shares to give bonus entries to users who refer their friends!

Template Features

Custom entry form to capture username or user ID after signup
Built-in compliance with purchase-required entries via alternate method
Optional question field for UX or feature feedback
Fully mobile-optimised and GDPR-compliant
Ideal for software, ecommerce, and subscription offering promotions

Benefits

Incentivise product signups using promotional giveaways
Drive conversions for new or trial subscription plans
Use giveaways to test new marketing tools or campaign messaging
Build brand awareness and grow your lead list
Collect insights into user friction, upsell intent, or product experience
Use content and referrals to expand reach with user generated content

Who Should Use It

This template is ideal for:

SaaS startups running product launches or beta invites
Subscription service brands like beauty boxes or tools like Stitch Fix
Marketing campaigns looking to increase trial activations
Online store platforms adding paid plans or gated features
Any business running giveaways and contests to promote their products or services

Integration Support

Official Gleam Documentation

Frequently Asked Questions

They can be, if you follow up. Collect subscribers, send them something useful after the campaign and pick prizes that attract the people you want to keep.

Match the signup to the moment: a bar while browsing, a scroll popup on product pages, an exit popup as they leave. Then sync every signup to your email tool.

Email popups convert best when they appear at the right moment in the customer journey and offer a clear incentive. Expand this FAQ to see how timing, relevance, and intent-based triggers drive higher opt-in rates.

Use contests to offer a relevant prize in exchange for email, and follow up with offers for non-winners. Click to see how to turn giveaway traffic into subscribers and customers.

Help

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How to Set Up This Product Subscription Giveaway Template

Choose the Correct Entry Action Type
Use the custom entry field to collect proof of signup such as a username, email, or user ID for your product subscription
➡ Explore custom actions
Customise Your Design to Match Your Subscription Offering
Add branded visuals, copy, and subscription plan info. Highlight the prize, such as “Win a 3-month Pro plan free”
➡ Design your capture
Connect Your Email or CRM Integrations
Add entrants to your email flow or onboarding campaigns. Collect emails for remarketing or to announce the winner
Define Targeting Rules Using Behavioural Triggers
Segment by country, pricing tier, or campaign stage to maximise relevance
Configure Post-Capture Messaging
Confirm that the user’s entry is received and restate how the winner selection will work. You can also promote upgrade options
Install Your Capture Using the Javascript Snippet
Embed the campaign on your homepage, pricing page, or product landing page
➡ Installation methods
Test and Promote Your Campaign Across Channels
Promote via social media, onboarding emails, and product announcements. Use messaging like “No credit card required to enter” where appropriate