Use this pre-launch email capture template to build hype before your next product launches and reward early supporters with pre-launch discounts.
- Overview
- How to Use
- Help
- Similar Templates
Prelaunch Email Capture Reward Template
Use this pre-launch email capture template to build hype before your next product launches and reward early supporters with pre-launch discounts.
Invite visitors to join your email list, then deliver exclusive coupon codes that drive purchases as soon as your product or service goes live.
This campaign helps you collect emails from a highly engaged target audience, improve conversion rates on launch day, and build anticipation with early access incentives. You can also layer in social actions to extend your marketing campaign across key social media platforms.
- Define Your Offer: Choose a clear pre-launch discount or early access perk that feels genuinely valuable.
- Set Clear Timing: Explain when the product launches and when pre-launch discounts expire.
- Prioritise Key Actions: Make email capture mandatory and keep extra actions optional but rewarding.
- Plan Follow-Up Emails: Prepare a short email campaign that nurtures signups toward launch-day purchases.
Template Benefits
- Capture high-intent leads with a pre-launch email capture flow that focuses on early access value.
- Offer pre-launch discounts to reward early supporters and accelerate your first wave of sales.
- Collect emails you can use for segmented email marketing and future product launches.
- Combine email capture with social actions to amplify reach and engagement before launch.
- Use performance data to refine future pre launch strategies and marketing campaigns.
Best Use Cases
- New product or feature launches where you want a warm audience ready to buy on day one.
- E-commerce brands running pre order campaigns that rely on email marketing to drive sales.
- SaaS and digital product teams preparing a successful product launch with staged announcements.
- Creators and influencers planning limited early access drops for their most engaged followers.
- Brands using case studies and launch recaps that require a strong initial cohort of customers.
Recommended Actions
-
Subscribe To Newsletter — Make email capture mandatory so every participant joins your pre-launch list before any reward unlocks.
-
Visit Launch Preview Page — Send users to a teaser or feature overview page that explains the upcoming product or service.
-
FollowX Profile — Encourage users to follow your X / Twitter account and Grow your Twitter Following audience.
-
Tweet About The Launch — Ask participants to share the pre-launch campaign to help you reach a wider audience.
-
Visit Facebook Page — Direct users to your Facebook presence where you can share updates, lives, and launch announcements.
-
Visit Instagram Profile — Drive visitors to your Instagram profile so they can follow visual updates and launch teasers.
Official Gleam Resources
- Prelaunch Campaign Guide — Learn how to structure pre-launch campaigns that build anticipation and drive early sales.
- Grow Your Email List — Explore proven strategies to collect emails and improve the performance of every email campaign.
Frequently Asked Questions
Use pre-launch landing pages, Gleam Capture forms, and early feedback loops to validate demand and test product positioning.
The early stage helps startups build traction, collect feedback, and identify scalable growth strategies before committing resources to scale.
Integrations
Help
See allSimilar Templates
See all
How to Set Up the Prelaunch Email Capture Reward Template
-
Templates
Start from this template to launch your pre-launch email capture flow quickly.
➡ Rewards Templates -
General
Name the campaign, set the pre-launch window, and configure Terms & Conditions and fraud controls.
➡ General Settings -
User Details
Collect email as a required field and keep extra fields minimal so visitors can sign up quickly.
➡ User Details -
How to Redeem (Actions)
Add Subscribe as the mandatory action and layer optional Visit, X, Facebook, and Instagram actions for extra entries.
➡ How to Redeem -
Reward (Coupon Delivery)
Configure pre-launch discounts as coupons or codes and set claim limits, expiry dates, and any minimum spend rules.
➡ Configure Reward -
Post-Redeem
Show the coupon on the success screen and send a confirmation email explaining how and when to use the pre-launch discount.
➡ Post-Redeem Options -
Install & Promote
Publish where your pre-launch audience is most likely to convert.
Run in a Tab — Create a focused landing space for email capture and rewards.
URL/iFrame — Share a direct campaign link from your email campaign and social posts.
Embed on Your Site — Place the widget on a high-traffic pre-launch page or blog post.
QR Code — Use QR codes in offline materials to drive pre-launch signups.
Linktree — Add the campaign as a top bio link to capture email addresses from social media platforms.
Similar Templates
Use this pre-launch email capture template to build hype before your next product launches and reward early supporters with pre-launch discounts.