How to Run a Successful Giveaway on YouTube

Did you know that one of YouTube’s first viral videos came from a contest? It’s odd, but true: the Diet Coke & Mentos Geyser experiment, a community-organized challenge, featured this entry from user renetto (check it out in glorious 240p).

This video went viral when it came out, and has around 15 million views to date. To give you some perspective, Justin Timberlake’s 2-song medley, “Let Me Talk To You/My Love” also came out in 2006… And has 50 million views.

Now, you might say: that doesn’t mean anything. J.T. got way more views… And that’s true.

But it’s also true that “renetto” had no marketing budget, no hot Billboard single and no star power behind his video… And still managed to get 30% of an international hit’s views with no marketing.

That’s the power of a historically great contest for you. The Diet Coke & Mentos Geyser challenge had no prizes; no social media backing; it didn’t even have paid ads or a marketing budget.

None of this stopped it from working like gangbusters.

Now, things have changed since then. In modern marketing, companies like Ford, Intel and Warner Bros. all use contests to market. This speaks to how popular the strategy has become.

But one thing has remained completely unchanged in the last 10+ years.

YouTube contests still drive sales, leads and user engagement like crazy… Especially if you know the simple, replicable steps to running a successful contest.

Fortunately for you, that’s exactly what you’re about to learn in this article – starting with…

First up, it’s important to think about what your overall goals are for your channel. Do you just care about subscribers? More views? Collaboration with other creators?

All these things will flow into what the overall goal might be for your campaigns. It will also depend on whether you are running a campaign solely for yourself, or have partnered with a brand (more on that later).

To do this I recommend following a simple framework called SMART. It’s an easy way for you to layout your goals for a campaign in an rememberable format that is designed to drive outcomes.

Having a clear an concise goal for your campaign will allow you to understand whether it has succeeded or not.

This means you need to pick a top priority. No excuses; no ifs, ands or buts; no flip-flopping. Make a firm decision on the direction you want to go in, e.g.:

• Better user engagement (more comments, more views or video likes)
• More sales
• More social follows
• More e-mail subscribers
• Traffic growth

This part can be fairly hard, as you need to be able to record and measure how your contest has been impacting the various metrics you’ve set in your goals.

This will also be determined by the type of contest that you decide to run (more on this later), but if your contest involves commenting on a video then that’d be the main focus for your reporting.

Plus how do you separate what is driven by the contest and what is just normal engagement?

Some other ways to measure the success of your campaign include:

• YouTube’s Analytics
• Google Analytics
• Contest tool reporting (i.e. Gleam’s reports)
• Manual reporting/exports

Your average metrics should give you a baseline to compare against, then you’ll be able to compare date ranges of the campaign to previous periods.

Are your goals actually achievable?

I see fairly often smaller channels (Relevant

Relevancy matters, there’s no point running an iPhone 7 contest when you have a knitting channel. You’ll end up with a huge range of users from all demographics and only a small portion that are interested in your channel.

However, there’s some more general categories where this approach makes total sense:

The same goes for campaigns that are sponsored by brands. Does that brand add value to your users? Is the product relevant for your audience?

Not All Subscribers Are Equal

Let’s take a quick timeout here to mention that if you are running a contest just to increase or “grow” your Subscriber count then you might be sorely disappointed.

It’s well known that a Subscriber from a contest will not generally be as engaged with your channel or content to the same extend as an organically earned subscriber.

The final step is to either set yourself a time limit to achieve these goals or set your campaign timelines around when you think the goals are realistically achievable.

Most contests will typically last a month, however some channels like to set goals based on “channel growth.” We do feel that a time limit is the fairest way to hold a contest (more on this later).

But this could also mean to align your campaign with certain events or launches that are happening in your industry.

For example, the Nintendo Switch is big news currently and many channels are giving them away:

Once you’ve figured that out, use the SMART framework to narrow down your goal. This will maximize your chances to succeed – and help your team stay on track when you’re not sure what to do next.

Law is a side of contests that many YouTubers will overlook, but it’s important to ensure that you understand the terms of the platform you use and also the laws of your specific country.

Breaking the law with your contest can result in unwanted expenses, bad publicity and unhappy participants.

Make sure everything you do is legal and compliant with local regulations. This namely means 3 things:

Don’t use copyrighted material. YouTube can and will flag you for it, and either remove your content or alter it (e.g. by removing a song or de-monetizing your video).

U.S. laws differentiate between different contest types. Make sure you market yours correctly – else you may end up breaking the law:

• Sweepstakes – Completely random and completely free.
• Contests – Skill-based. Require time and effort to participate in.
• Lottery – Completely random but not free. Require an up-front fee, as they are, from a legal standpoint, “a means to raise money”.
• Challenges – An umbrella term for contests with no payoff. These are usually run by communities rather than companies.

Once you’re compliant with laws, move on to getting familiar with…

Understanding what’s allowed on YouTube is an important part of deciding how you run your promotion.

There’s two seperate guidelines that will apply to promotions depending on how you administer it. This can often cause confusion about what is and isn’t allowed in your contest.

The first set of policies and guidelines relates to what you are allowed to do on the platform. Compared to other networks (i.e. Facebook) YouTube is actually quite fair in this regard, they leave a lot of the legal liability up to you.

That being said, there’s a few key points that you need to be aware of:

1. You must abide by the Community Guidelines, Terms of Service and Privacy Policy of YouTube
2. You cannot infringe upon copyright or the 3rd party rights of a user. This could be anything from using copied material in your announcement video or imagery to copyrighted audio or products that you do not have the permission or licence to giveaway
3. The contest must be Free to enter. In fact it is illegal in the USA to require anything other than No Purchase Necessary without a lottery licence. So this is really YouTube covering themselves here.
4. You and any third party may not manipulate metrics on the YouTube service, including numbers of views, likes, dislikes, or subscribers, such that those metrics fail to reflect genuine user engagement with the YouTube service.
5. You must not insinuate that YouTube endorses your contest is any way.

The second part of the page goes into Rules, and this is something that I regularly see most YouTubers completely ignore.

1. You must have rules that state what determines an invalid entry, and discloses any sponsorships (as required by the FTC).
2. You must award prizes as per the rules (this is something that we police heavily, so keep your receipts / emails with sponsors)
3. Again, you must state that YouTube is not a sponsor and is not liable for your contest
4. Link to a Privacy Policy that explains how you will use any collected data

This section has always been a contentious part:

You and any third party may not manipulate metrics on the YouTube service, including numbers of views, likes, dislikes, or subscribers, such that those metrics fail to reflect genuine user engagement with the YouTube service.

We've had lawyers review this statement and you'll see other lawyers on YouTube do the same. The consesus is that this means you should not use 3rd party services to boost your contest and make it seem like it more popular than it actually is.

We feel this could be better worded so creators know what they are and aren't allowed to do.

This makes YouTube a very open and rewarding platform to conduct a contest. Check out Derrels video above for a less boring explanation about some of these rules.

YouTube has recently rolled out their Fake Engagement Policy

This states that:

Content that links to or promotes third-party services that artificially inflate views, likes, subscribers, or other metrics is not allowed on YouTube. We consider engagement to be legitimate when a human user’s primary intent is to interact with content free of coercion or deception.

This policy applies to videos, video descriptions, comments, live streams, and any other YouTube product or feature. Please note this is not a complete list.

This means that if you do use an external service like Gleam to conduct a contest, you cannot use that service to ask users to Subscribe, Comment, Like or even View a video.

YouTube’s Developer Policy applies if you are using a 3rd party app to administer your promotion, these are the guidelines that developers must adhere to when building their Facebook app.

This particular policy often gets overlooked by marketers, so it’s important to understand that if you use any sort of 3rd party app, these policies apply to the developers that built that app (and then filter down to you, the user).

This means that Gleam or any other contest service you might use has to comply with the following:

API Clients must not offer or provide incentives, rewards, or other compensation to users for engaging with YouTube Applications (directly or indirectly) by performing actions like viewing content, liking content, sharing content, subscribing to channels, adding comments. For example, API Clients must not offer features or services that trade video views for a fee or that trade video views in return for other YouTube-related or non-YouTube-related actions.

For this reason Gleam offers a limited set of YouTube actions which helps you identify your entrants and fairly draw a winner.

Once you’ve read and understood YouTube’s rules, it’s time to…

This is possibly the most important step of all. Your prize can be absolutely anything – but people have got to want it.

If you’re a brand, it’s likely that you have a much larger budget and can do much more than the average YouTuber.

But that doesn’t mean you can’t get YouTubers and the community involved to help spread your message or take part in getting the campaign towards whatever the end goal might be.

Here’s some good examples:

• The Hobbit film’s marketing team ran a live video contest in which fans could ask Peter Jackson their questions. The fans submitted hundreds of videos, telling Peter Jackson what they would do on a day in Middle Earth.

• Ford gave 100 Fiestas away as a physical prize in the #FiestaMovement campaign. (The one that gave them a 38% awareness boost with Generation Y’ers).

• DJ Tech Tools ran a contest to win a Midi Fighter 3D controller, all you had to do was record yourself playing a track live in Ableton Live. Check out the winning entry, it has been viewed over 8M+ times, insane marketing value.

• The ALS Ice Bucket Challenge gave people nothing… But one could argue that helping a charitable cause is payoff enough in itself. The amazing thing about this contest is that the money raised actually led to a breakthrough in the search for an ALS cure.

For larger businesses or channels with significant followers, there’s plenty of creative (expensive and inexpensive) ways to give back to the community.

Here’s some good examples:

• If you don’t have a great Prize but have a loyal audience then you can giveaway non-physical things. PewDiePie ran a competition to give a shoutout to 10 channels he thought deserved more attention. Didn’t cost him anything other than the time it took to make a video (which got 5M+ views), then he got even more views from all the channels who made a video about his competition.

• RiceGum took his giveaway to the next level and made it funny, interesting and engaging. He gave away hundreds of Amazon gift vouchers inside the video (first come, first served), then used Gleam to giveaway merchandise. This giveaway drove over 3M+ entries.

• There’s a lot to be said about giving away cool products, stuff that’s unique and everyone might want. That’s what YouTuber kipkay did in this video which has been viewed more than 10M+ times.

• Artists, Actors, Authors or anyone famous will always have a huge brand following, combine this with an engaging channel and some exclusive merchandise for insane results. In this contest from the channel What’s Inside users could win half of Marshmellow’s helmet. This contest generated over 60k entries and 2M+ video views.

• Quite often Brands will partner with YouTubers, and the best way to maximise your exposure is to giveaway some of your products. This advertorial from popular YouTuber Zoella has over 2M+ views.

If you have a smaller channel and don’t have the income to support a larger prize, then don’t worry there’s still plenty of options available.

Here’s some good examples:

• If you have a channel that reviews books, then giving away a book might seem like a great idea. But if you can get the author to sign the book, then all of a sudden you have something unique.

  

• Piggyback off product launches or things that are in high demand. For example, the Nintendo Switch is in super high demand right now.

  

• Do giveaways that comprise of multiple products, users love to win bundles of items as it give an overall feeling of higher value. You could even reach out and partner with brands that supply the products to give them exposure.

  

• Unboxing videos can be a great way to feature a specific product, show it to them, then give them a chance to win it. Again, you can partner with brands to unbox their products, or buy the product yourself 😎

  

The gist is, it doesn’t matter what your prize is. What matters is that people want it. Study your target audience (even ask them) and make sure to tempt them with something that’s appealing enough to drive action.

Once you do, pick a contest type that meshes with your goals and prize!

There’s a number of types of contest that you can run on YouTube, all depending on what sort of outcome you want to drive.

Ease of Setup: Easy
Moderation: Hard
Impact: High

A Sweepstakes allows you to give users multiple ways to enter a contest. This can be a fun and rewarding way for YouTubers to get their fans engaged across many different platforms.

Sweepstakes can however be hard to administer manually. Each entry need to be cross checked and referenced back to each user to determine their totals.

Some users like to do this manually, but trying to draw a winner fairly using this method is quite difficult. Take the example below:

You need to: Subscribe, Follow her on Instagram/Twitter and Leave a Comment plus a bunch of other stuff.

Problem is, the YouTuber would have no easy way to link all of these tasks together back to the one person. How can you link a Twitter/Instagram Follow to a YouTube Subscribe/Comment?

Please note that you need to be aware of the rules of each social network and what they allow, YouTube no longer allows you to use apps to force users to Subscribe to your channel.

So how does the winner get drawn fairly from such an array of disparate data?

It’s possible that the winner just gets randomly picked from the comments*, which unfortunately nullifies all those other entries that users spent time completing.

Then there’s the step of cross checking that the winner actually still follows you on various social networks.

This is where an app like Gleam excels in helping you automate the entire YouTube contest process. Gleam tracks each action back to the same user, automating most of the process, including helping you randomly draw the winners from all the data and providing information to contact them. This saves you hours of work and ensures your YouTube giveaway stays legal and compliant by providing every entrant with a fair chance to win.

See how your own YouTube giveaway could look using Gleam's built-in compliance, entry actions, and hosted pages:

Ease of Setup: Moderate
Moderation: High
Impact: Very High

Running a partner giveaway on YouTube is one of the most effective ways to reach new audiences and grow your subscriber list. These promotional contests are often run in collaboration with:

• Other YouTubers or influencers in your niche
• Brands looking to reach the same target audience
• E-commerce stores offering related products or services

A typical partner contest promotion might include:

• Combining prize pools for a higher perceived value
• Asking entrants to follow multiple social media accounts
• Sharing entry links across multiple social media platforms
• Cross-promoting the contest to email lists or through YouTube mentions

You can use Gleam to create a shared entry landing page, track the number of entries, and even credit actions to multiple collaborators. It is the easiest way to keep your giveaway rules clear and your winner selection process fair.

Collaborating with other creators is one of the fastest ways to run a YouTube giveaway that reaches a broader target audience and grows your channel beyond your existing subscriber base.

Why does this work so well?

Let’s say your channel has under 10,000 subscribers. Now imagine you team up with three other creators who have a combined following of 45,000. Suddenly, your giveaway is exposed to an audience six times larger — without any paid advertising.

By running a promotional contest with others, you can:

• Boost exposure across multiple social media platforms
• Share subscribers and reach new niche communities
• Offer products or services that would normally be out of budget
• Build relationships for future collaborations
• Accelerate email list growth and contest engagement

You can do all of this with Gleam’s Competitions app, which makes it easy to set up multi-partner campaigns and keep the contest promotion fair and transparent.

Here are some real examples of YouTube creators who’ve successfully used this strategy:

FaZe Censor partnered with GFuel to launch a high-value YouTube giveaway that generated almost half a million social actions.

The Caleon Twins ran a product-based contest with Daniel Wellington, using branded content to highlight sponsored items.

Tati offered fans the chance to co-host a segment — creating a contest that rewarded user talent and boosted her social media accounts.

Here is the result from her giveaway winner, Serene:

In the beauty niche, SL MissGlam teamed up with three other YouTubers to offer a large bundle prize — an effective way to maximise visibility.

Important: Make sure your YouTube giveaway rules follow platform policy. YouTube does not allow “sub4sub” or artificial engagement. All actions should encourage genuine participation that complies with YouTube’s terms of service.

Video submissions are one of the most engaging types of YouTube giveaways you can run. They not only showcase your audience’s creativity but also generate authentic user generated content that you can reuse across your marketing channels.

Ease of Setup: Moderate
Moderation: Easy
Impact: High (with the right prize)

Here is how to run a successful video giveaway on YouTube:

• Ask users to create a video response based on your prompt
• Have them upload it to YouTube and use a unique campaign hashtag like #AwesomeVideoContest
• Let them submit the link using a form or comment

Video entries help you build lasting exposure — submissions live on long after your campaign ends, continuing to drive traffic and brand awareness.

Need help managing entries? Use Gleam’s Competitions app to accept videos from YouTube, track them in real time, and fairly pick a winner.

Take your video contest one step further by letting your community vote for the best entry.

Ease of Setup: Moderate
Moderation: Hard
Impact: Very High (if promoted well)

Here’s why adding a voting mechanic works:

• Entrants are more likely to share their videos to get votes
• Voting encourages traffic from friends, fans, and family
• Your contest gains viral traction as a result

This type of campaign works best when combined with strong giveaway rules, clear deadlines, and transparent winner selection. You can also allow a random winner for voters, giving more people an incentive to participate.

Gleam’s Galleries app allows you to display video entries in a branded gallery and enable public voting. Perfect for running a giveaway that feels interactive and social.

Let me know if you'd like to move on to the final giveaway types (e.g. comment-to-enter, hashtags, subscriber-only contests), or if you want to add a section about YouTube giveaway rules and policy for compliance.

A YouTube comment giveaway is one of the easiest and fastest ways to engage viewers and grow your channel.

Ease of Setup: Easy
Moderation: Easy
Impact: Moderate

This giveaway type is low-effort for both you and your audience. Simply ask users to comment on your video for a chance to win. To make it even more engaging, turn the comment into a prompt or question, such as:

• “Guess how many ___ are in this video”
• “Caption this moment”
• “Tell us your favorite ___”
• “Answer our trivia question”
• “Fill in the blank”

You can either pick a winner manually based on creativity or use a giveaway picker to choose someone at random.

Want to automate it? Use Gleam’s YouTube Comment Import Action to automatically verify comment entries and combine them with other actions like subscribing or visiting a landing page.

Learn More About YouTube Comment Contests

Find out everything you need to know about running your own easy and effective YouTube comment contest!

Ease of Setup: Easy
Moderation: Hard
Impact: Moderate

A well-timed subscriber contest is a great way to boost your YouTube giveaway reach and encourage new viewers to subscribe to your channel.

You can ask users to enter the giveaway by commenting on your video, then highlight that subscribing helps support your content and keeps them in the loop for future contests.

⚠️ Important: YouTube’s Fake Engagement Policy prohibits using third-party tools to require subscriptions. You can still recommend it in your video or description—just do not make it a forced entry method.

For compliant growth strategies, check out our YouTube Subscriber Growth guide.

Before you run a YouTube giveaway, make sure your contest rules are clearly outlined. Not only does this keep your campaign professional—it also protects you from disputes and ensures you stay compliant with YouTube's terms of service.

• Eligibility – Who can enter? (e.g. age, region, subscriber status)
• Entry Period – Clearly define start and end times
• Entry Methods – Comment, video reply, form submission, etc.
• Winner Selection – How will you pick a winner? Random or judged?
• Announcement Method – Where and when will winners be announced?
• Prize Details – What is the prize? Are there any restrictions?

Encourage transparency by including a small FAQ section in your description or pinned comment.

Pro Tip: Link to your full rules from the video description using a service like Gleam or your website landing page. This makes it easier to maintain and update over time.

Want a shortcut? Gleam automatically generates compliant terms for every campaign you run.

Before running a giveaway on YouTube, make sure you understand your legal obligations—especially if you plan to collect entries, promote a prize, or use affiliate links. Rules vary by country, and getting it wrong can result in your contest being removed or penalised.

• United States: You cannot require a purchase to enter a giveaway. You must also include FTC disclosures for sponsored content and affiliate links.
• Canada: Quebec has unique contest regulations, so be cautious when including Canadian residents.
• United Kingdom & Australia: Ensure your contest includes clear terms and conditions and complies with consumer protection laws.

If you are unsure, consult a legal professional. The cost is worth it to avoid breaking federal, state, or local laws.

To comply with YouTube's contest policies and FTC guidelines, your video and giveaway description should contain the following disclaimers.

This contest is in no way sponsored, endorsed, or administered by, or associated with YouTube or any other social media platform where it is promoted.

If your video is sponsored or you received free products, you must disclose that clearly in the video description (and ideally in the video itself).

Examples of Sponsored Disclaimers:

• FTC Disclaimer: This video is sponsored by [Brand Name].
• FTC Disclaimer: This giveaway is run in partnership with [Brand Name], who provided the prizes.

Example of In-Video Disclosure:

Even if your giveaway is not sponsored, you still need to be transparent about affiliate links:

• FTC Disclaimer: This video is not sponsored. Product links included are affiliate links.
• FTC Disclaimer: This giveaway is run independently and not affiliated with any sponsor.

For more, read the official FTC guidelines on disclosures.

Once your YouTube giveaway rules and disclaimers are in place, you're ready to launch with confidence.

Choosing the right location for your YouTube giveaway is critical to engagement, conversions, and visibility. Let’s break down two high-impact options:

The fastest way to start running a giveaway on YouTube is by creating a video that:

• Announces your giveaway
• Lists your giveaway rules
• Describes the type of giveaway (random draw, contest, etc.)
• Links out to any landing page if needed

Most creators include the entry instructions in the description and pin a comment.

YouTube-hosted giveaways are great for simplicity—but come with less control over the visual design, tracking, or email collection.

If you are a brand or creator with a website, embedding your contest on a dedicated landing page has several strategic advantages:

• Funnel your YouTube traffic directly into a high-converting landing page
• Add tracking and Google Analytics tags for performance insights
• Collect email addresses and other details more easily
• Customise the layout and build trust with your own domain
• Promote products or services while users enter

If you're running an e-commerce promotion, this method works perfectly to capture and convert visitors.

Once your contest is live, it’s time to spread the word. Start with a dedicated announcement video and follow up with social and email support.

Your announcement video is the cornerstone of your promotion. Use it to:

• Introduce the prize and what viewers can win
• Explain how to enter the giveaway step by step
• Link to your landing page or instructions in the description
• Use urgency to encourage immediate action

Bonus tip: Pin a comment that repeats your giveaway rules and entry link to maximise visibility.

Ready to maximise reach? Next up: let’s break down how to keep your giveaway compliant with YouTube’s Terms of Service and FTC guidelines.

Once your YouTube giveaway is live, make sure it gets seen by the widest possible audience by sharing it across multiple social media platforms.

Use YouTube cards to highlight your current giveaway inside older videos that are still getting views. This tactic drives more entries from evergreen content.

• Add a call-to-action card linking to your giveaway landing page
• Be sure to remove it when the contest ends to stay relevant

This is a great way to drive entries without publishing new videos.

Amplify your YouTube contest promotion by posting about it regularly across all your social media accounts.

Use short, punchy copy and include a direct link to your entry form or video. Encourage retweets to expand your reach.

Facebook is ideal for tagging brand partners, sharing longer details about contest rules, and updating users when you announce the winner.

Instagram works well for product-focused campaigns and user-generated content contests. Use carousel posts, Reels, or Stories to spotlight your giveaway and highlight the prize.

Tip: Make sure to include terms like “Enter to win” and “Giveaway ends soon” to boost urgency.

Cross-promotion is essential when running a YouTube giveaway. It helps you reach a wider audience, increase your number of entries, and build momentum across your marketing campaign.

If you are running a YouTube giveaway, do not rely solely on YouTube notifications or social media platforms to drive traffic. You need direct access to your audience—especially if algorithms or platforms change.

Building an email list is the most reliable way to maintain a direct relationship with your subscribers. It lets you:

• Announce your giveaway in real time
• Promote your YouTube giveaway to previous participants
• Send contest updates and winner announcements
• Retain access even if your social media platforms disappear

Grow your list faster by combining your campaign with Gleam’s email-gated entry features.
🔗 Grow your email list with Gleam

During your YouTube giveaway, keep momentum high by updating your audience.

• Create a mid-contest video to thank participants
• Remind viewers of the chance to win
• Highlight how many entries you’ve received so far
• Encourage referrals and bonus entries to increase participation

Adding urgency and community helps boost engagement in the final stretch of your contest promotion.

Once your YouTube giveaway ends, it is time to select and announce the winner(s). Make sure the winner selection process is fair, transparent, and in line with your contest rules.

Depending on your type of giveaway, here are a few reliable methods:

• Use Gleam’s random winner tool
• Export entries and use Google’s random number generator
• Use a verified YouTube giveaway picker
• Choose manually based on highest votes or best submission (for skill-based contests)

Document your selection process in your video or post to ensure trust and compliance.

Be sure to contact winners promptly and follow YouTube's terms of service, especially when collecting email addresses or handling user-generated content.

One of the most important parts of running a YouTube giveaway is announcing the winners. This is your opportunity to build trust, show transparency, and celebrate your community.

The best way to do this? Film a video.

Failing to announce winners is a fast way to lose credibility. Be clear about when and how you will announce the winner in your original giveaway rules.

Here are other smart ways to announce your contest winner:

• Add the winner’s name to your video description
• Pin a reply from the winner in the comments
• Share the winner on all your social media platforms
• Ask winners to post photos or thank-you videos with their prize

This not only closes the loop for your fans, it also creates social proof for future campaigns.

After your YouTube giveaway ends, take time to evaluate:

• How many entries did you receive?
• Did you grow your email list or subscriber base?
• Were your conversion rates on par with expectations?
• What worked well? What would you improve?

If you set SMART goals at the beginning, your post-contest review will give you all the insights you need to improve your next giveaway.

A single contest promotion can drive real impact—but the real value is in repeating the process.

Many successful creators and brands run recurring giveaways that:

• Build long-term engagement
• Consistently grow their YouTube channel
• Become a core part of their marketing campaign

If your contest performed well, plan another one! If it did not, identify why—and try again.

Gleam makes it easy to run a YouTube giveaway that is compliant, secure, and powerful.

Our platform lets you:

• Run hosted giveaways or embed them in your website
• Capture entries from YouTube comments, videos, or social actions
• Automatically draw random winners or judge user-generated content
• Sync data with over 30+ email tools and CRMs
• Comply with YouTube giveaway rules, FTC guidelines, and more

Gleam is trusted by over 1.3 million brands and creators worldwide.

Ready To Run Your Own YouTube Contest?

Create your first YouTube giveaway with Gleam—compliant, customisable, and built for results.

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