Giveaway Ideas For August

As summer winds to an end, it’s a good time to keep the momentum going with your marketing strategy. Our favourite way to do this is with a giveaway campaign.

Whether it’s a back-to-school giveaway or an end-of-summer photo contest, we’ve got you covered with ideas to keep your audience engaged and your brand top of mind.

As kids prepare to go back to school, you can capitalise on the back to school shopping.

With a giveaway campaign, you can incentivise users to complete valuable actions in return for the chance to win things like school supplies, stationary, uniforms, or anything else useful.

Sweepstakes are work by incentivising users to complete actions such as signing up to your mailing list, following you on social media, visiting your website, or sharing the giveaway with friends.

As there isn't much time left for booking holidays and planning trips, give away a last minute summer adventure to make the most of the last of the summer excitement.

You could give away a last minute summer break like a weekend away in a city nearby, a spa day, or something else to mark the end of summer.

An awesome way to collect user-generated content that you can use to freshen up your social media feeds, display in a gallery on your website, or add to product pages, is a summer photo contest.

To run this type of giveaway, all you have to do is customise the template below and let users know how to enter.

This is a brilliant way to expand your reach because users have to post photos of them using your product onto their social media feed, tag your business, and use your branded hashtag.

This means you will reach all of their followers and increase your visibility.

Another engaging giveaway idea is an Endless Summer Giveaway.

This approach involves running a continuous campaign where you select winners each month.

By doing so, you can keep the excitement and engagement alive all year round, extending the summer spirit well beyond August.

This steady, ongoing format means participants to return regularly for the chance to win new prizes, which will mean you encourage sustained interest and interaction with your brand.

Another brilliant giveaway idea is an end-of-summer flash sale.

This limited-time event not only helps clear out seasonal stock but also creates a sense of urgency and encourages customers to make quick purchases before the season ends.

It’s an excellent way to drive extra sales, boost customer engagement, and attract new leads who may not have purchased otherwise.

Plus, an end-of-summer flash sale can bring a fresh audience to your brand, especially if you promote it on social media or through email marketing, which is an awesome way to increase its reach and impact.