July Giveaway Ideas

As summer is in full swing, July can be a tricky time to differentiate yourself from the crowd, and it can also be tricky to convince people to buy more summer stuff as the season is well under way now.

we have some ideas here to help you freshen up your marketing campaign and catch your customers ideas.

A summer sweepstakes is a fantastic way to generate leads, drive sales, boost engagement, grow your mailing list, increase website traffic, and grow your social media following.

Sweepstakes are so effective because you incentivise users to take specific, powerful actions, like following you on Instagram, visiting your website, and signing up to your mailing list, by entering them into a random draw to win an awesome prize.

You can make the prize summer themed by offering up things like an all expenses paid vacation, a fresh new summer makeover, bicycles, sports euipment, or family passes to adventure parks.

You can also partner up with other brands that aren’t in direct competition with you but complement your brand to give away an even more valuable prize. This can be a good way to maximise your campaign even if you don’t have a big budget.

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4th of July is another huge event coming up to drive valuable actions for your business, especially if you have an American audience.

To run a 4th of July giveaway, the process is pretty much the same, you just add some themed actions and prizes.

For example, you could ask users to upload a photo of how they celebrate 4th of July using your products.

Then, for prizes, think of things like BBQ’s, party packs, beer, and other things people will use on the 4th of July.

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Viral sharing is so effective because word of mouth marketing will always be more convincing than when your company is pushing a marketing message out with a clear incentive as to why.

People are more likely to stop and check out what their friends sent them, as opposed to the countless marketing emails that already clog up their inbox.

With Gleam, you can encourage viral sharing, and importantly, easily keep track of referrals, but using this easy to use template.

This giveaway works in by tying in with Friendship Day, and you ask users to share the giveaway with friends as the entry requirement.

This is an awesome way to organically expand your reach and increase your visibility, which in turn will expose your products to new audience who might be interested in your offering and potentially make a purchase.

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Dry July is when people don’t drink alcohol for the whole month of July.

As people will already participating in this, a fun way to drive some value from this is to run a Dry July challenge.

This way, you affiliate people’s challenges with your brand.

This works by asking post about Dry July and tag your brand.

For example, if you’re a soft drinks company, you could ask users to post a photo with your non-alcoholic drinks using your dry July hashtag and tagging your business.

In return, users could win something like a years worth of your product.

This is a great way to capitalise off the excitement that’s there tp boost your reach, increase your visibility, drive sales, and generate leads!

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Another giveaway with a 4th of July twist could be a 4th of July photo contest.

Photo contests re an excellent way to gather user-generated content.

User-generated content is content  posted by customers or users showcasing your brand. It’s really valuable as people trust other peoples endorsements, and not only that, but when users post these photos, your brand is then exposed to all of their friends and followers.

Running this with Gleam is super simple, all you have to do is customise the template below and promote it so that everybody can see it.

We’ll collect all of the submissions through branded hashtags, mentions, or through a direct file upload into the widget.

With Gleam, you could also set up a voting system to select the winner.

This is a fun way to make the competition more interactive and engaging for the participants.

Plus, you can then tap into peoples competitive spirits and get people even more eager to win a prize and beat their friends.

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