Want to boost your installs and get more users on your platform?
Want to boost your installs and get more users on your platform?
This Gleam template is built to help you run an engaging app download contest that rewards users for installing your app from the App Store or Google Play.
All you need to do is offer a compelling prize and ask users to enter by completing an app download. This strategy not only increases your install numbers but also grows your email list, generates excitement on social media, and contributes to long-term user engagement and retention.
Pair your campaign with a launch announcement on your social channels to maximise visibility and reach the right users fast.
This template is ideal for:
Yes — influencer campaigns paired with Gleam giveaways can dramatically expand your app’s reach while collecting leads and tracking installs.
An app download referral contest rewards users for downloading your app and referring others. Click to learn how to drive viral growth with referral campaigns and boost installs.
Offer bonus entries for each referral. This drives viral app installs and deeper engagement. Click to learn how Gleam tracks and rewards each app download referral.
Choose the Correct Entry Action Type
Use the “App Download” action to track installs from the Apple App Store or Google Play.
➡ Explore app actions
Customise Your Design to Match Your Brand
Use app store badges, launch graphics, or in-app screenshots. Highlight the benefit of installing the app.
➡ Design your capture
Connect Your Email or CRM Integrations
Collect email opt-ins during entry to build your post-launch email list.
Define Targeting Rules Using Behavioural Triggers
Target mobile users by device type or location to promote the correct store link.
Configure Post-Capture Messaging
Thank users for installing and provide instructions for bonus actions or reward eligibility.
Install Your Capture Using the Javascript Snippet
Embed on your landing page, homepage, or social post link-in-bio.
➡ Installation methods
Test and Promote Your Campaign Across Channels
Share across social media, newsletter updates, blog posts, and ads. Include clear terms and conditions to keep the campaign compliant.