App Download Growth Giveaway Template

Want to boost your installs and get more users on your platform?

This Gleam template is built to help you run an engaging app download contest that rewards users for installing your app from the App Store or Google Play.

All you need to do is offer a compelling prize and ask users to enter by completing an app download. This strategy not only increases your install numbers but also grows your email list, generates excitement on social media, and contributes to long-term user engagement and retention.

Tip

Pair your campaign with a launch announcement on your social channels to maximise visibility and reach the right users fast.

Template Features

Verified app download entry method
Supports Google Play and Apple App Store links
Add social follows, bonus actions, and referrals
Customisable theme and language support
GDPR-compliant and mobile-first
Great for B2C or B2B product launches

Benefits

Drive installs with a performance-based app download contest
Promote your app on social media through incentivised sharing
Grow your email list for future user retention campaigns
Build momentum around a launch, update, or feature release
Incentivise users to leave app reviews or refer friends
Turn installs into activation and driving sales

Who Should Use It

This template is ideal for:

Startup founders launching a new app
Marketing teams promoting feature updates
Games, utilities, or productivity apps seeking user growth
Ecommerce platforms linking purchases with app installs
Anyone running an app download campaign that needs tracking and verification

Integration Support

App Download Action
Subscribe Action
Viral Share Action
Instagram Visit Action
X (Twitter) Follow Action
Compatible with Google Play, Apple App Store, and custom links

Official Gleam Documentation

Frequently Asked Questions

Yes — influencer campaigns paired with Gleam giveaways can dramatically expand your app’s reach while collecting leads and tracking installs.

An app download referral contest rewards users for downloading your app and referring others. Click to learn how to drive viral growth with referral campaigns and boost installs.

Offer bonus entries for each referral. This drives viral app installs and deeper engagement. Click to learn how Gleam tracks and rewards each app download referral.

When users recommend your app, it builds trust and boosts installs. Expand to learn why word-of-mouth is still the most powerful growth channel.

Yes. Gleam shows real-time referral stats, installs, and entries. Click to see how you can monitor performance and optimise your campaign.

Help

See all

How To Promote Your App With Giveaways

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How to Set Up This App Downloads Contest Template

Choose the Correct Entry Action Type
Use the “App Download” action to track installs from the Apple App Store or Google Play.
➡ Explore app actions
Customise Your Design to Match Your Brand
Use app store badges, launch graphics, or in-app screenshots. Highlight the benefit of installing the app.
➡ Design your capture
Connect Your Email or CRM Integrations
Collect email opt-ins during entry to build your post-launch email list.
Define Targeting Rules Using Behavioural Triggers
Target mobile users by device type or location to promote the correct store link.
Configure Post-Capture Messaging
Thank users for installing and provide instructions for bonus actions or reward eligibility.
Install Your Capture Using the Javascript Snippet
Embed on your landing page, homepage, or social post link-in-bio.
➡ Installation methods
Test and Promote Your Campaign Across Channels
Share across social media, newsletter updates, blog posts, and ads. Include clear terms and conditions to keep the campaign compliant.