• Overview
  • How to Use
  • Help
  • Similar Templates

Increase App Downloads

Want to boost your installs and get more users on your platform?

This Gleam template is built to help you run an engaging app download contest that rewards users for installing your app from the App Store or Google Play.

All you need to do is offer a compelling prize and ask users to enter by completing an app download. This strategy not only increases your install numbers but also grows your email list, generates excitement on social media, and contributes to long-term user engagement and retention.

Tip

Pair your campaign with a launch announcement on your social channels to maximise visibility and reach the right users fast.

Template Features

  • Verified app download entry method
  • Supports Google Play and Apple App Store links
  • Add social follows, bonus actions, and referrals
  • Customisable theme and language support
  • GDPR-compliant and mobile-first
  • Great for B2C or B2B product launches

Benefits

  • Drive installs with a performance-based app download contest
  • Promote your app on social media through incentivised sharing
  • Grow your email list for future user retention campaigns
  • Build momentum around a launch, update, or feature release
  • Incentivise users to leave app reviews or refer friends
  • Turn installs into activation and driving sales

Who Should Use It

This template is ideal for:

  • Startup founders launching a new app
  • Marketing teams promoting feature updates
  • Games, utilities, or productivity apps seeking user growth
  • Ecommerce platforms linking purchases with app installs
  • Anyone running an app download campaign that needs tracking and verification

Integration Support

Official Gleam Documentation

Frequently Asked Questions

Should I Work With Influencers to Promote My App Giveaway?

Yes — influencer campaigns paired with Gleam giveaways can dramatically expand your app’s reach while collecting leads and tracking installs.

What Is An App Download Referral Contest?

An app download referral contest rewards users for downloading your app and referring others. Click to learn how to drive viral growth with referral campaigns and boost installs.

How Can I Use A Referral Contest to Boost App Downloads?

Offer bonus entries for each referral. This drives viral app installs and deeper engagement. Click to learn how Gleam tracks and rewards each app download referral.

How Does Word Of Mouth Help App Downloads?

When users recommend your app, it builds trust and boosts installs. Expand to learn why word-of-mouth is still the most powerful growth channel.

Can I Track Referrals And App Downloads In Real Time?

Yes. Gleam shows real-time referral stats, installs, and entries. Click to see how you can monitor performance and optimise your campaign.


Help

See all

Similar Templates

See all

How to Set Up This App Downloads Contest Template

  1. Choose the Correct Entry Action Type
    Use the “App Download” action to track installs from the Apple App Store or Google Play.
    Explore app actions

  2. Customise Your Design to Match Your Brand
    Use app store badges, launch graphics, or in-app screenshots. Highlight the benefit of installing the app.
    Design your capture

  3. Connect Your Email or CRM Integrations
    Collect email opt-ins during entry to build your post-launch email list.

  4. Define Targeting Rules Using Behavioural Triggers
    Target mobile users by device type or location to promote the correct store link.

  5. Configure Post-Capture Messaging
    Thank users for installing and provide instructions for bonus actions or reward eligibility.

  6. Install Your Capture Using the Javascript Snippet
    Embed on your landing page, homepage, or social post link-in-bio.
    Installation methods

  7. Test and Promote Your Campaign Across Channels
    Share across social media, newsletter updates, blog posts, and ads. Include clear terms and conditions to keep the campaign compliant.

Pro
Increase App Downloads

Want to boost your installs and get more users on your platform?

Run Your Own Giveaway Today

Get Started