5 Steps To Running A YouTube Giveaway With Gleam
Learn how to use Gleam to run an awesome giveaway on YouTube.
• Choose a prize that’s relevant to your niche and audience
• Use Gleam to set up a structured giveaway with multiple entry options
• Promote your giveaway in video descriptions, social media, and communities
• Pick winners fairly using Gleam’s built-in tools
• Follow up with non-winners and share UGC to maintain engagement
Running a YouTube giveaway is one of the most effective ways to grow your audience, reward loyal fans, and attract new subscribers.
With Gleam, you can set up and manage giveaways that boost engagement, track real entries, and pick winners fairly, all from one platform.
In this guide, we’ll walk through how to launch your own YouTube giveaway step by step, highlight use cases for different creators and brands, and share best practices to maximise results.
YouTube giveaways are a proven way to:
- Grow your subscriber base and channel visibility
- Reward loyal fans with meaningful prizes
- Drive traffic to your other platforms or store
- Collect emails and user-generated content (UGC)
- Boost engagement on your videos with likes, shares, and comments
They work especially well for:
- Content Creators growing a new audience
- Streamers who want to reward fans with exclusive merch or prizes
- Brands that collaborate with influencers to reach wider communities
- Ecommerce businesses launching products and driving traffic via video
• Choose a prize that attracts your ideal audience
• Create your giveaway with YouTube and bonus actions
• Promote it through video descriptions, socials, and embeds
• Pick winners fairly with Gleam’s random draw or manual tools
• Follow up with discounts, UGC, and future campaigns to keep fans engaged
Your prize is the biggest factor in attracting the right participants.
- Choose a prize that aligns with your content or brand
- Make sure it appeals to your ideal audience, not just freebie hunters
- Higher-value prizes can justify requiring more effort from entrants (e.g. video submissions)
Examples:
- Fitness creators → running gear or workout programs
- Tech brands → gadgets or accessories
- Streamers → exclusive merch or gift cards
Want inspiration? Check out our 150+ giveaway prize ideas.
• Go to the Prizes tab
• Enter your prize name and description
• Set the number of winners
• (Optional) Show the prize value
• Save to display it inside your campaign

Once you’ve chosen your prize, set up your campaign in Gleam.
You can keep things simple by asking viewers to comment under your YouTube video, but Gleam gives you more powerful options, including:
- Visit your YouTube channel
- Submit a YouTube video
- Subscribe to your mailing list
- Follow you on X or other platforms
- Share the giveaway with friends
- Visit your website
Gleam also handles fraud protection, winner selection, and terms & conditions automatically, so you can focus on growing your audience.
Try it for yourself:
• Create a new Competition
• Add a YouTube action
• Add bonus actions like Viral Share or Website Visit
• Keep Fraud Filter high to keep entries fair
• Share your hosted landing page or embed on your site

Promotion is the key to a successful YouTube giveaway.
Make sure people know how to enter and why they should.
Best ways to promote include:
- Add the giveaway link to your YouTube video description and pinned comments
- Share across your social media accounts
- Include it in your email newsletter
- Collaborate with other creators to extend your reach
- Embed the Gleam widget on your site
Check out our guide on how to promote your YouTube contest.
• Share your hosted landing page
• Add links in YouTube descriptions and pinned comments
• Post across socials and newsletters
• Embed the widget on your website
• Partner with other creators to grow your reach
Once your giveaway ends, Gleam makes it easy to pick winners fairly.
Options include:
- Random selection → Fair and unbiased, great for prize draws
- Manual selection → For contests judged on creativity (e.g. best UGC submission)
Gleam also verifies entries automatically, flagging incomplete or suspicious actions.
You can review manually if needed.
• Go to your campaign → Winners tab
• Click Draw Winners for random selection
• Or manually select for merit-based contests
• Verify actions to confirm entries
• Export or screenshot results for proof

Learn more about announcing contest winners.
The end of your giveaway isn’t the end of engagement, it’s a chance to deepen relationships.
- Send discount codes or exclusive content to non-winners
- Keep new subscribers engaged with fresh content and updates
- Showcase UGC on social media or in a gallery
- Plan your next giveaway early to keep momentum
See our FAQ: My Competition Has Finished, What Happens Next?
• Email or export winner details
• Offer discounts or bonus rewards to non-winners
• Share UGC in a gallery or across socials
• Plan your next campaign early
• Keep new subscribers engaged with consistent content
- Choose a prize relevant to your content to attract the right audience
- Run campaigns for 2–3 weeks for best participation
- Make rules and entry methods clear to avoid drop-off
- Promote across all your channels, not just YouTube
- Stay compliant with YouTube’s contest policies and local regulations
You’ve now got everything you need to run a YouTube giveaway that grows your audience and rewards fans.
Start today with our ready-to-use template:
Giveaways increase engagement, encourage sharing, and reward your audience—helping you grow your YouTube channel faster.
Offer a relevant prize, use video comments and views as entry methods, and promote across your social platforms. Click to learn how to grow your YouTube channel using a smart giveaway strategy.
To get more subscribers on YouTube, post high-quality videos consistently, optimise for SEO, engage with your audience, and run promotions like giveaways.
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