Run a Customer Video Testimonial Giveaway to collect engaging UGC, build trust, and increase conversions through authentic content from your biggest fans.
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Collect Customer Video Testimonials
Run a Customer Video Testimonial Giveaway to collect engaging UGC, build trust, and increase conversions through authentic content from your biggest fans.
Video testimonials are one of the most persuasive forms of social proof. This template allows you to gather video reviews from customers and reward participants with the chance to win a prize—perfect for promoting your product or service and converting potential customers.
- Add a branded intro or hashtag for video submissions
- Require entrants to upload their YouTube URL
- Repurpose approved content on landing pages, your marketing campaign, or social media posts
- Use the Gallery feature to display all video testimonials as a browsable UGC library
- Mention reuse permissions clearly in your Terms & Conditions
Template Features
- Collect video testimonials via YouTube URL
- Supports YouTube and social media platforms
- Responsive entry form with YouTube action block
- Customisable copy, branding, and styling
- GDPR-compliant opt-in and moderation settings
- Showcase videos in a custom gallery
- Random winner selection or merit-based judging
Gleam makes it easy to automate entry collection, enforce validation rules, and review videos before going live. This reduces manual effort while ensuring high-quality user generated content (UGC).
Benefits of a Video Testimonial Giveaway
This campaign drives high-value actions and long-term brand impact by putting your happy customers in the spotlight.
You will:
- Build trust with video content featuring real users
- Increase credibility with authentic reviews and emotional storytelling
- Boost visibility and shares through social media channels
- Improve conversion rate with compelling UGC on your product pages
- Encourage deeper engagement and loyalty with creative incentives
Use testimonials not only as social proof but as strategic content that supports your sales funnel and aligns with your brand story.
Demo:
## Integration SupportThis template supports seamless integration with:
- YouTube Action Block
- Viral Share Action
- Mailchimp, MailerLite, Klaviyo
- Galleries App for curated UGC showcase
- Webhook integrations for custom workflows
Official Gleam Documentation
Frequently Asked Questions
A customer video testimonial is a video where users share positive experiences. Click to see how this boosts trust and conversion rates.
A testimonial giveaway encourages authentic UGC. Click to learn how this helps you collect reusable marketing assets and build trust.
Provide clear instructions and sample videos. Click for best practices to get honest, high-quality video testimonials from users.
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See allHow to Set Up This Customer Video Testimonial Giveaway
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Choose “YouTube Submission” as the Main Action
Allow users to upload a video testimonial and submit their YouTube URL. -
Customise Your Design
Tailor the layout, colours, and copy to reflect your branding and include a strong call to action.
➡ Learn how to customise your capture's design -
Enable Gallery to Display Entries
Use Gleam’s Gallery feature to curate and showcase submitted videos on your site. -
Promote the Contest
Share across social media platforms, email, and embed in landing pages to maximise visibility and attract the right participants. -
Set Judging or Random Selection
Choose whether winners will be selected based on creativity, number of views, or via a random draw. -
Repurpose Video UGC
With consent, embed top-performing videos on product pages or marketing funnels to increase conversion rate. -
Finalise and Publish
When setup is complete, publish your campaign and monitor submissions from your admin panel.
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Run a Customer Video Testimonial Giveaway to collect engaging UGC, build trust, and increase conversions through authentic content from your biggest fans.