Collect Customer Testimonials

Use this template to incentivise satisfied customers to submit testimonial entries for a chance to win a prize — helping you collect user-generated content that boosts credibility and conversion rates.

Template Features

• Collect text or video testimonials through a custom question action
• Showcase customer quotes and experiences on your testimonial web page
• Optionally ask for additional details such as star rating, company name, or photo
• Integrates with email platforms for post-campaign follow-up
• Supports custom fields and moderation before publishing
• Random winner selection or judging panel based on merit

Gleam’s entry widget supports rich user input, giving you the flexibility to collect content that strengthens your social proof.

Benefits of a Testimonial Giveaway Campaign

Running a testimonial contest provides multiple benefits beyond lead generation. It gives you valuable user-generated content that resonates with your potential customers.

You will:

• Generate client testimonials you can display on your website testimonials section
• Get authentic testimonial examples that explain your product’s value
• Share stories across review sites, social media, and newsletters
• Collect rich content to power future case studies
• Build trust and credibility with happy customers and real feedback

If you need inspiration, check out these testimonial contest tips.

Integration Support

This campaign supports Gleam’s Question Action to collect written testimonials, and can be enhanced with:

• Mailchimp, Klaviyo, or CRM integrations for follow-up
• Moderation tools to vet submissions
• Optional fields like star rating or company logo uploads

You can embed the contest on your testimonial landing page or use our hosted version.

Official Gleam Documentation

• Question Action Setup
• UGC Contest Strategies
• UGC Marketing Guide

Frequently Asked Questions