Run a Coffee Rewards Contest to engage coffee lovers, reward loyalty, and drive foot traffic.
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Coffee Lover's Competition Template
Run a Coffee Rewards Contest to engage coffee lovers, reward loyalty, and drive foot traffic.
This template makes newsletter subscription the core entry while bonus actions like social shares, check-ins, app downloads, and UGC uploads expand your reach.
By promoting rewards such as free coffee for signing up, coffee shop rewards programs, or free coffee with app downloads, you capture attention from customers searching for loyalty-focused contests. Encourage participants to upload coffee photos, share experiences, and interact with your brand across multiple platforms.
Offer prizes like free coffee for a month, loyalty program perks, or gift cards. Position the campaign clearly as a coffee rewards competition, avoiding confusion with barista contests or generic giveaways.
Use this template to promote your coffee shop’s loyalty program. Simply swap in your own branding, app links, and loyalty rewards to turn everyday purchases into contest entries.
What This Template Does
- Collects leads with a Subscribe to Newsletter action
- Encourages visits with a Facebook Check-In action
- Builds community with a Facebook Like action
- Expands reach with a Viral Share action
- Captures UGC with an Upload Photo action
- Drives engagement with a Bluesky Post action
- Highlights loyalty via a Visit Website action to your program
- Rewards purchases with a Secret Code printed on cups
- Increases visibility with an Instagram Comment action
- Boosts retention with an App Download action
- Inspires creativity with a Pinterest Select action
Benefits of This Template
- Drives coffee shop loyalty with signups and repeat visits
- Promotes app installs for digital loyalty programs
- Collects authentic user content for marketing
- Expands social presence across Instagram, Facebook, Pinterest, and Bluesky
- Incentivises participation with prizes like free coffee and rewards
Who Should Use It
- Cafés promoting coffee loyalty programs
- Coffee brands offering free coffee for signing up
- Roasters driving awareness with coffee shop rewards programs
- Local shops running seasonal coffee rewards contests
Official Gleam Resources
- Convert E-Commerce Visitors – Optimise your website to turn visitors into loyalty signups and paying customers.
- Driving Sales From Email – Learn how to use email marketing to nurture customers and boost repeat purchases.
- Promote App Giveaways – Best practices for promoting contests tied to your coffee shop rewards app.
- UGC Marketing Guide – Discover how to leverage user-generated photos and reviews from your coffee competition in your marketing.
Frequently Asked Questions
User-generated content (UGC) is any content created and shared by your customers or followers — such as photos, reviews, or videos — that features your brand or products.
A brick and mortar business operates from a physical location, like a gym, café, or boutique—not just online. Expand to learn how these businesses differ from eCommerce brands.
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How to Set Up Your Coffee Competition
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Create Your Campaign
Select the Coffee Competition Template inside your dashboard. -
Configure Eligibility & Rules
Confirm participants are 18 years of age or older. Add “void where prohibited by law,” and state that purchase or payment of any kind is not required to enter or win. -
Configure Entry Actions
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Design & Branding
Use warm coffee-inspired visuals and loyalty messaging. -
Connect Integrations & Email
Sync loyalty program signups into your CRM. -
Promote Your Competition
Share across Instagram, Facebook, Pinterest, and Bluesky, plus in-store promotions (cup codes). -
Install & QA
Publish on your site or hosted Gleam page. Test secret codes and app download flow. -
Draw Winners & Announce
Use Quick Draws to select winners. Clarify in your official rules that prizes will be awarded, and the sponsor is not responsible for injuries, losses, or damages.
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Run a Coffee Rewards Contest to engage coffee lovers, reward loyalty, and drive foot traffic.