Grow your email list with an Emma giveaway template built for newsletter signup, subscriber segmentation, personalised follow-up, and SMS-ready subscriber data.
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Emma Email and SMS Giveaway Template
Grow your email list with an Emma giveaway template built for newsletter signup, subscriber segmentation, personalised follow-up, and SMS-ready subscriber data.
Use this Emma giveaway template to grow your mailing list with a campaign built around newsletter signup, subscriber segmentation, and stronger personalisation.
Instead of collecting generic entrants and sending them into one broad follow-up sequence, this template helps you gather richer subscriber data before and during the campaign. With the Pre-Entry tab, you can collect profile fields that can be synced into Emma, and with a communication-preference question, you can classify subscribers in a way that supports better segmentation, more relevant messaging, and stronger personalisation across future campaigns.
This makes the template ideal for brands that want to use a giveaway not only for email capture, but also for better-targeted campaigns, more personalised communication, and cleaner subscriber data for email and SMS-ready follow-up.
Use the Pre-Entry tab and the communication-preference question together so your giveaway sends richer subscriber records into Emma. This makes it easier to segment contacts, personalise content, and build more relevant follow-up based on how each subscriber prefers to hear from you. Collecting phone numbers early can also support SMS automations and SMS touchpoints as part of a wider workflow.
What This Template Does
- Grows your list with a high-value newsletter signup action
- Uses Pre-Entry fields to collect subscriber data before users unlock the giveaway
- Captures communication preferences with a multiple choice question action that supports better segmentation and personalisation
- Encourages stronger engagement with page visit actions, community actions, and social discovery
- Adds referral-driven reach through a built-in viral share action
- Uses a secret code action in both email and SMS to encourage post-signup engagement
- Rewards full participation with a bonus action at the end of the action stack
Benefits
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Attract More Subscribers at the Top of the Funnel: Running a competition with an Emma integration gives people a clear reason to subscribe, helping you increase email capture volume faster than a standard signup form alone while keeping the entry experience engaging and conversion-focused.
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Collect Better Quality Lead Data from the Start: Instead of collecting only an email address, you can capture useful subscriber details through Pre-Entry fields and communication-preference questions. This gives you richer first-party data that helps you understand who the entrant is and how they want to hear from your brand.
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Build a More Personalised Subscriber Journey: The more relevant data you collect and sync into Emma, the more personalised your communication can become. You can tailor subject lines, email content, promotions, and follow-up timing based on profile fields and communication preferences rather than sending the same campaign to everyone.
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Improve Segmentation and Personalisation: By mapping competition fields into Emma and using structured questions that classify preference, you can build cleaner segments and deliver more relevant messages based on what each subscriber is most interested in and how they want to be contacted.
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Support SMS-Ready Workflows: Collecting phone numbers early gives you the option to support SMS automations and SMS touchpoints as part of a wider customer workflow where appropriate. This makes the subscriber record more useful beyond email alone.
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Increase Engagement Across Your Funnel: A better-structured list can support stronger open rates, click-through rates, and overall engagement because subscribers receive more relevant content. Better subscriber organisation also helps reduce friction in your workflow by giving you a more targeted audience for campaigns and follow-up.
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Create Stronger Post-Competition Sales Opportunities: A competition should not end when the prize is awarded. When the campaign is connected properly to Emma, it can continue generating value after the giveaway through segmented promotions, personalised follow-up, non-winner emails, and more relevant educational or sales-driven sequences.
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Strengthen the Full Email Marketing Funnel: This template helps turn a giveaway into a complete email marketing workflow by improving lead quantity, lead quality, personalisation, segmentation, SMS readiness, engagement, and downstream conversion potential.
Who Should Use It
- Ecommerce brands growing more personalised email lists
- brands that want to prepare contacts for SMS-capable workflows
- businesses using Emma for segmented lifecycle campaigns
- agencies running acquisition campaigns tied to better targeting and communication preferences
- brands that want an Emma workflow focused on personalisation, segmentation, and cleaner subscriber data
Frequently Asked Questions
Email marketing is using emails to connect with prospects or customers—nurturing relationships, promoting offers, and driving actions.
A mid-cycle email is a message sent between major campaigns to re-engage subscribers and maintain brand visibility.
Email marketing supports inbound growth by nurturing leads, educating prospects, and converting them into customers.
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How to Set Up Your Emma Personalised Email and SMS Giveaway
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Set Up the Campaign Basics
Start with this template, then update the campaign title, dates, and prize so the promotion matches your audience and your email growth objective.
➡ Learn how to set up your competition -
Configure the Pre-Entry Fields
Open the Pre-Entry tab and add the subscriber fields you want to collect before entrants unlock the campaign actions. Start with useful built-in fields such as first name, last name, country, or phone, then add custom fields where needed for favourite category, subscriber type, or other segmentation data.
➡ Learn how to use custom fields -
Enable the Competition Subscriber List
Turn on Build Competition Subscriber List if you want Gleam to keep an internal subscriber list alongside your Emma integration. This can help you manage entrant data inside the campaign as well.
➡ Learn how subscriber collection works -
Connect Emma and Map Your Subscriber Fields
In the Subscribe to Newsletter action, connect Emma and choose the list where new subscribers should be added. After that, open the custom field mapping settings and map your competition fields to the matching Emma fields. This is important because it lets you pass data such as first name, phone, country, favourite category, subscriber type, or communication-preference answers into Emma instead of only sending an email address. By mapping these fields properly, you can improve segmentation, personalise campaigns, and create more useful follow-up across email and SMS-ready workflows.
➡ Set up the Emma integration -
Add the Campaign Actions
Build the action stack around your main email growth objective. Use the mandatory Subscribe to Newsletter action as the highest-value conversion step, then support it with a communication-preference multiple choice question, relevant visit actions, selected social and community channel actions across Facebook, Instagram, X, Bluesky, and Telegram, an Instagram comment action, a viral share action, one secret code action tied to your welcome email, and a second secret code action delivered via SMS. Finish with a Bonus action at the end of the stack to reward entrants who complete all previous actions.
➡ Learn about the Subscribe action
➡ Learn about Question actions
➡ Learn about Visit actions
➡ Enable viral sharing
➡ Learn about Secret Code actions
➡ Learn about Bonus actions -
Use the Question Responses for Segmentation and Workflow Personalisation
Use the answers from your multiple choice question to classify subscribers by communication preference inside Emma. This can help you create cleaner segments, more personalised content, and more relevant follow-up based on how each subscriber wants to hear from you.
➡ Set up the Emma integration
➡ Explore Emma features -
Customise the Campaign Design
Use Emma-inspired dark neutrals, a strong prize-led heading, and a short entrant-facing description that clearly explains the key actions and incentive. -
Promote the Giveaway and Follow Up in Emma
Share the campaign across your website, social channels, paid traffic, and existing email touchpoints. After the campaign ends, use Emma to send a winner announcement, a non-winner follow-up, or a segmented campaign based on the profile fields, communication preferences, and actions collected during the giveaway.
➡ Learn how to promote your campaign
➡ Set up the Emma integration
➡ Explore Emma features -
Draw and Announce Your Winner
Once the campaign ends, review entries and use Gleam’s winner selection process to complete the campaign properly.
➡ Learn how to draw winners
Help
Grow your email list with an Emma giveaway template built for newsletter signup, subscriber segmentation, personalised follow-up, and SMS-ready subscriber data.