Capture high-quality B2B leads and connect with key decision makers using this targeted lead generation giveaway. With customisable entry fields and seamless CRM integrations, this template helps qualify leads and nurture them through your sales process.
- Overview
- How to Use
- Help
- Similar Templates
Generate B2B Leads
Capture high-quality B2B leads and connect with key decision makers using this targeted lead generation giveaway. With customisable entry fields and seamless CRM integrations, this template helps qualify leads and nurture them through your sales process.
Whether you offer products or services, this is the perfect way to connect with your ideal customer and collect essential contact information from a highly targeted audience.
Template Features
- Full lead capture form with name, email, company, industry & position
- Optional phone number and LinkedIn fields for deeper profiling
- Pre-built integrations with 30+ email marketing tools
- CRM automation via Zapier
- Action-based fields to drive opt-ins, referrals, and social growth
- GDPR-compliant B2B lead generation setup
- Fully responsive, user-friendly layout
Connect Gleam to Zapier to send B2B leads directly to your CRM, Slack, or Google Sheets workflows.
Benefits of Generating Business Leads with Gleam
This campaign template is built for B2B companies looking to attract sales-ready leads in a measurable, engaging way.
You will:
- Collect high-quality B2B leads from decision makers
- Streamline your lead generation process with automations
- Fuel your content marketing and email campaigns
- Use giveaways to build trust and open conversations
- Create a branded touchpoint that supports your lead generation strategy
Whether you are targeting small business founders or mid-market executives, this campaign lets you generate interest and start qualifying leads instantly.
Integration Support
This template supports all major lead capture workflows:
- Direct integrations with platforms like Mailchimp, HubSpot, Klaviyo, and more
- Zapier support for connecting with CRMs, Slack, Sheets, and other lead tools
- Social identity verification via LinkedIn Actions, X, and email
- Behavioural targeting to trigger forms only for the right website visitors
Official Gleam Resources
Frequently Asked Questions
The 12 Days of Christmas is a popular holiday tradition that brands use to run daily giveaways. Click to learn why this campaign format drives excitement, retention, and social reach.
Christmas giveaways help brands capture leads, increase engagement, and boost sales during peak shopping season. Expand to see how a holiday campaign supports your marketing goals.
Your best giveaway ideas depend on your industry. Click to see proven Christmas promotion strategies across ecommerce, fitness, beauty, and more.
Integrations
Help
See allSimilar Templates
See allHow to Set Up This B2B Lead Generation Giveaway
-
Choose “Form Submission” or “Subscribe” as Your Action
Set up a form action to collect essential contact information such as full name, company, industry, work phone, and email address. This structure helps qualify high quality leads and aligns with common B2B lead generation strategies. -
Customise the Form Fields
Add extra fields like LinkedIn, company role, and custom questions (e.g., “Have you heard of us before?”) to pre-qualify your potential customers.
➡ How to Customise Your Capture’s Design -
Trigger the Form for the Right Audience
Use URL-based or user behaviour targeting rules to show the form only on specific landing pages or after time spent, scroll depth, or user inactivity.
➡ Set Up Behavioural Rules & Triggers -
Connect Your Email and CRM Integrations
Send new entries to your email list or CRM by integrating tools like Mailchimp, Klaviyo, or using Zapier to sync with Salesforce, Slack, or Google Sheets.
➡ Connect Email Provider -
Configure Post-Capture Logic
Add a thank-you message, redirect to a case study, or show a download link for a lead magnet (like an industry report or whitepaper).
➡ Set Up Post-Capture Behaviour -
Publish and Embed
Finalise your setup and install the form on your web page using the provided script or embed code.
➡ Install Capture Script -
Track and Optimise Lead Performance
Monitor signups and user behaviour in real-time to refine your lead generation process and increase conversion rates.
Similar Templates
Promote New Product Launch
Build Pre-Launch Awareness
Build Pre-Launch Email List
Pre-Launch Raffle
Pre-Launch Referral Contest
Promote Crowdfunding Campaign With Giveaways
Crypto Pre-Launch Giveaway
Promote Your Indiegogo Campaign
Increase App Downloads
Promote Your App
App Recommendation Giveaway
Increase Product Subscriptions
Promote Product Hunt Launch
Promote Your Kickstarter Campaign
LinkedIn Giveaway
Capture high-quality B2B leads and connect with key decision makers using this targeted lead generation giveaway. With customisable entry fields and seamless CRM integrations, this template helps qualify leads and nurture them through your sales process.