Launch a makeup giveaway with Gleam to showcase your products, grow your social audience, and collect leads.
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Glow & Win Makeup Giveaway Template
Launch a makeup giveaway with Gleam to showcase your products, grow your social audience, and collect leads.
This template makes the makeup look upload the core action while expanding with bonus actions like Instagram follows, newsletter signups, referrals, YouTube visits, and a secret code entry for store discounts.
By encouraging users to upload their looks, you generate authentic user-generated content that can be repurposed across campaigns. Bonus actions like Instagram comments and Facebook Groups build engagement and community, while video tutorials educate and inspire future customers.
Prizes may include cosmetic kits, skincare bundles, or salon vouchers. To appeal to broader audiences, you can promote the campaign as both a makeup giveaway and a cosmetics giveaway, positioning it alongside larger beauty sweepstakes.
Make the makeup look upload mandatory, then expand with a secret code action to reward customers with discounts while boosting engagement.
What This Template Does
- Collects makeup look uploads from participants
- Builds social presence with a Follow on Instagram action
- Grows leads with a Join Mailing List action
- Expands reach via Refer Friends
- Boosts engagement with a Comment on Instagram action
- Increases brand visibility with a Visit YouTube Channel action
- Educates customers with a Watch a Video tutorial
- Builds community with a Join a Facebook Group action
- Rewards store loyalty with a Secret Code action
Benefits of This Template
- Generates beauty-focused UGC for marketing campaigns
- Builds Instagram, YouTube, and Facebook audiences
- Expands mailing lists for seasonal launches and promotions
- Rewards loyal customers with secret store codes and discounts
- Encourages organic reach through referrals and social engagement
Who Should Use It
- Cosmetic brands launching new product lines
- Salons hosting local or regional beauty sweepstakes
- Influencers running cosmetic giveaways for followers
- Retailers offering makeup or skincare bundles
Official Gleam Resources
- Valentine’s Giveaway Guide – Learn how to run themed giveaways that maximise seasonal engagement.
- User-Generated Content Permission Guide – Understand how to safely collect and repurpose user content for your brand.
- Instagram Comment Picker – Discover how to pick winners fairly from Instagram comments using Gleam.
Frequently Asked Questions
Host an Easter-themed photo contest using Gleam to collect and showcase user-submitted content across your brand’s channels.
User-generated content (UGC) is any content created and shared by your customers or followers — such as photos, reviews, or videos — that features your brand or products.
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How to Set Up Your Glow & Win Makeup Giveaway
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Create Your Campaign
Select the Glow & Win Makeup Giveaway template inside your dashboard. -
Configure Eligibility & Rules
Open to participants in the United States and the District of Columbia (subject to local laws). No purchase or payment of any kind is necessary to enter or win.
➡ Configure Competition Setup -
Configure Entry Actions
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Design & Branding
Use red-inspired tones (ruby, crimson, blush) and beauty imagery to enhance appeal. -
Connect Integrations & Email
Sync new subscribers to your CRM or email provider to deliver promotions and updates.
➡ Browse Integrations -
Promote Your Giveaway
Share via Instagram Stories, YouTube videos, beauty blogs, newsletters, and Facebook Groups.
➡ Contest Promotion Guide -
Install & QA
Publish the giveaway to your website or use a hosted Gleam landing page. Test all actions and the entry form thoroughly.
➡ Install Your Competition -
Draw Winners & Announce
A prize will be awarded for each winner selected using Quick Draws. The sponsor is not responsible for injuries, losses or damages arising in connection with the promotion. All decisions are final and binding.
➡ Use Quick Draws
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Launch a makeup giveaway with Gleam to showcase your products, grow your social audience, and collect leads.