Product Design Feedback Contest Template

This interactive template helps SaaS companies, startups, and tech brands run engaging product feedback campaigns that strengthen customer relationships and guide the product development process.

By using the Vote for Image action, participants can select their favorite design concept while you gather data on market demand and customer satisfaction. Combine this with newsletter signups, social actions, and referrals to create a complete marketing campaign that fuels your product pre-launch and enhances your product research.

Offer prizes such as a 1-year subscription, store credit, or exclusive branded swag to thank participants for shaping your product or service. This approach builds trust, creates a real-time feedback loop, and gives your product teams visibility into pain points and preferences across your target market.

What This Template Does

• Collects real-time feedback via Vote for Image
• Captures leads through Subscribe to Newsletter
• Encourages qualitative insight with Comment on Instagram
• Builds professional visibility with Follow on LinkedIn
• Expands reach with Share on X
• Promotes viral growth using Refer Friends

Benefits of This Template

• Informs the stages of product development with authentic input
• Surfaces pain points from potential customers before launch
• Improves customer satisfaction by involving users in the development process
• Strengthens the feedback loop between brand and target market
• Builds excitement for product pre-launch and supports market strategy
• Equips product managers and development teams with data for concept testing and idea generation

Who Should Use It

• SaaS companies testing UI/UX or dashboard designs
• Startups launching new software or web apps
• E-commerce brands validating packaging or visual concepts for an existing product
• Creative/product teams aligning cross-functional product teams before release

Official Gleam Resources

• E-Commerce Growth Strategies – Turn contest visitors into paying customers.
• How to Run a Successful Giveaway – Proven tactics for impactful, compliant campaigns.
• UGC Marketing Guide – Repurpose participant images and votes as social proof.
• Giveaway Mistakes to Avoid – Avoid common pitfalls during product pre-launch.

Frequently Asked Questions