Giveaway Ideas For September
Run an awesome giveaways this September and generate some new leads, drive more sales, and grow your social media following.
Learn how to make the most of September for an awesome marketing campaign, from Labor day to Father's day, we will show you the best ways to boost your engagement, drive sales, and generate leads after summer is up!
A Labor Day giveaway is a fun and exciting way to drive growth and sales while keeping your audience engaged.
Using Gleam, you can ask participants to sign up for your mailing list, follow you on social media, share the campaign with friends, or subscribe to your YouTube channel in return for the chance to win an awesome prize.
Give it a Labor Day spin by encouraging them to do things like share photos or videos of how they’re using your product during the holiday.
Promote the giveaway through email, social media, and your website.
You should also encourage participants to share the campaign to expand your reach- you can actually add sharing your campaign with friends as an entry action.
Another idea is to run an Autumn or Fall-themed giveaway, which you can use to tie in perfectly with the cosy vibe of the season where people are watching films, lighting candles, and baking treats.
You can encourage all the same powerful actions as a regular sweepstakes campaign, like signing up for your mailing list, following you on social media, or sharing the campaign, but then add an autumnal twist.
For example, you can ask participants to submit their favourite fall recipes or comment their favourite rainy day film suggestion.
This not only boosts engagement and grows your marketing channels like a regular sweepstakes, but also brings a seasonal twist to your campaign which might be more exciting and encourage more people to enter.
To switch things up from a regular sweepstakes campaign, try running a photo contest.
Photo contests are a brilliant way to gather user-generated content that you can use in your marketing campaigns and to freshen up your social media feed.
However, when you run them manually, it is tricky to not only collect all of the entries, but it is also time consuming to store them all, too.
Gleam makes this super easy and automates the process for you by automatically importing all of the photos from hashtags and mentions if you.
This means participants just have to post on Facebook using your branded #hashtag and @mentioning your business.
This is an awesome way to increase your reach and visibility and the photos are showcased to all of their friends and followers on their timeline.
What makes this even better is the option to display the entries in a stylish, embedded gallery on your website once the contest has wrapped up.
This not only drives engagement but also provides authentic content that showcases your brand through your customers’ eyes.
As it’s back-to-school season, a themed giveaway to promote a sale is a fantastic way to build hype and excitement.
This works by encouaging people to sign up to the waitlist, your newsletter, and your social media channels, in return for early acces to your sale and a chance to get their basket for free.
This approach not only creates buzz around your sale but also encourages participants to take valuable actions that will benefit you long after the sale is over.
It’s a win-win: you grow your audience and engagement while priming them to shop when the sale goes live.
Father’s Day in Australia and New Zealand falls in September, so don't miss the perfect time to capitalise on the buzz and drive sales.
Use a Father’s Day sweepstakes campaign to attract attention and direct traffic to the product pages you want to highlight.
By tying the giveaway to Father’s Day, you can not only engage your audience but also encourage them to explore and purchase gift ideas for dads!
With these fun giveaway ideas, you’re all set to refresh your marketing campaigns this September.
There’s plenty of inspiration to help you connect with your audience, drive sales, and grow your brand.
Good luck!
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Charlotte Czarnota
Charlotte is a Content Marketer at Gleam. Share this post if you got something out of it ☺